glossary Category: G
Growth Hacking
Growth hacking is a highly efficient way to increase customer acquisition using the most effective…
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Graphical Search Inventory
Banners and other types of digital advertising units that can be synchronized to search keywords.…
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Google Panda Update
Google is always trying to serve the best and most relevant search results to satisfy…
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Google Penguin Update
In an effort to combat websites that may have participated in questionable link building practices…
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Google Partner
Google Ads offers the most extensive certification process of any of the paid search marketing…
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Google Business Profile
A free business listing in Google Maps that helps businesses show up when people do…
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Google Merchant Center
Google Merchant Center is a tool that helps you upload your store and product data…
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Google Forwarding Number
A unique phone number that replaces the companies standard number on their landing page.
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Google AdWords Editor
Now known simply as Google Ads, Google AdWords Editor was a free downloadable application for…
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Golden Triangle
Eye-tracking studies show an “F” shaped pattern that most people tend to look at most…
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Gmail Sponsored Promotions (GSP)
Google Display Network campaigns that allow advertisers to show digital ads in Gmail. Custom ads…
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Geo-Targeting
The ability to reach potential clients by their physical location through digital advertisements. The major…
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