International Search Engine Marketing

What You Receive With Our International Search Engine Marketing

International Search Engine Marketing - Overseas Global SEM, SEO Perhaps you’re an experienced exporter looking to crack a new market or improve sales in an existing territory. Or maybe you’re new to exporting altogether. Either way, our international search engine marketing can help. We’ve helped clients export their products and services (yes, services) to more than 150 countries around the world and can help you, too.

We understand the differences between domestic and foreign sales and can help you reach exactly the right audience.

When you hire DOM for export digital marketing, you get a full, well-rounded effort. All plans are customized for your needs, but include many of the following depending on the tactics chosen:

YES! I Want to Compete on a Global Scale!

Strategic Plannning

Upon engagement, we develop a custom strategic plan to meet your exporting goals. This plan lays out all the work we know is necessary for success but allows flexibility for adjustments based on campaign performance and changing objectives in your international search engine marketing plans.


Full Account Management

Running ad campaigns is the quickest way to test markets for interest and begin generating leads and sales. We can set up test campaigns as well as run accounts for ongoing efforts. Leave everything to us to manage the campaigns and guide you through the digital export marketing process.


Website Optimization

When you're already sure of a market, search engine optimization (SEO) may be your best long-term play. We have the experience to help you target specific countries and languages, including how to set up a multi-nation approach. Gain visibility in all your target markets.


Native Translation

While Google Translate is great in a pinch to translate an email you received, it doesn't work so well for important marketing materials and efforts. We'll use native translating marketers that we have on our team whenever possible. When not, we'll use professional translation and localization. Plus we can work with your team, distributors, etc.


Keyword & Competitive Research

We love search engines for export marketing because they're all about intent. In which regions are people looking for what you sell? We can help you test demand and work in conjunction with other resources like the U.S. Commercial Service or SelectUSA. We'll find out how people are searching for what you sell and what your in-market and foreign competition looks like.


Ad Creation & Testing

If you are running ad campaigns, we'll write a variety of ads for your review and test them against one another. While this testing helps campaign performance, it also offers insight into what messaging may work in face-to-face meetings and other sales and marketing campaigns.


Country Testing & Optimization

We'll help you narrow down a list of target markets into your best performers. Some clients use campaign results to determine other business objectives, such as which markets to visit or to set appointments for visits. We'll assist you in all your export marketing objectives and return the highest possible ROI from all international search engine marketing efforts.


Updates & Reporting

As any exporter knows, communication is even more important when working with someone in a different country than your own. If you're outside the U.S., you can count on us for weekly Zoom (or Skype) sessions and reporting. If you're a fellow American company, we'll give you the same treatment so you know exactly what is going on with your campaigns and can track the performance of your investment.

Yes! I want to get more from International Search Engine Marketing

International SEM

We have helped clients from every populated continent sell their products and services through our global search engine marketing solutions. We’re an exporter ourselves and have won awards for our efforts. Beyond our own exporting, we’re proud to have helped our clients sell to over 150 countries around the world. We sit on the West Virginia District Exporting Council and have spoken to organizations at events throughout the Americas and Europe about how to grow their businesses online.

Our talented group of digital marketing specialists have built a wealth of knowledge from real-world tests yielding $100’s of millions in sales for our clients. You can rely on our expertise to provide you with strategic recommendations to provide you the most profitable export marketing campaigns possible.

Financing may be available for your export marketing efforts. Ask us how.

Why Hire DOM

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Top 200 Global Premier Google Partner

Global Search Engine Marketing - Overseas International SEM, SEO

Foreign Search Engine Experience

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Exposure in Your Target Market

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Native Translation

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Organic Google Traffic Growth

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Higher ROI

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Increased Lead Generation

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Higher Ecommerce Sales Growth

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Strategic Planning

What People Are Saying

Ian Brown testimonial for a Pittsburgh marketing firm

“Working with DOM is like working with colleagues who have our company’s best interest at heart. Our CMO introduced me to them eight years ago, and I have been using them for our digital marketing needs ever since. Their status as a trusted Google-partner is comforting, but we’re loyal to them because the quality of their services is unfailingly effective.”

- Ian Brown, Director of Marketing, Appify
Dan Bernoske testimonial for a Pittsburgh marketing firm

"DOM is a digital marketing firm that consistently delivers quality leads for me and my clients. Their account management team is responsive, they continuously provide insights, and they share innovative new approached to digital marketing. After many years in search of a go-to digital agency, I have found one in DOM. I strongly recommend and promote them to anyone."

- Dan Bernoske, Managing Director, Cortado Group
Shannon Javetz testimonial for a Pittsburgh marketing firm

"No matter what you’re trying to market, DOM will learn about the product so they can provide the best support. Their responsiveness to the adjustments we need helps us better interpret and improve our conversion numbers. They offer suggestions, but they don't come across like pushy sales pitches, which can often happen with other agencies."

- Shannon Javetz, Associate Director of Advertising, SCAD

International SEM FAQs

You have questions and we have answers. We’ve compiled some of the most common questions we get below. If you don’t find answers to yours, give us a jingle.

What Is International SEO?


Search Engine Optimization (SEO) is the process of improving the performance of your website to rank higher in results on websites like Google. International SEO (also called ‘ISEO’) applies the same principles, plus a few more, to other websites targeted for a specific language and country.

As of this time, Google is the global search engine market leader (in terms of market share}. Bing is second, Yahoo! is third, and then Baidu (a search engine in China) is fourth most popular.

For all but a handful of countries around the world, Google is the top search engine. Those exceptions include:

  • China (Baidu, Shenma, 360)
  • South Korea (Naver, Daum)
  • Russia (Yandex)
  • Japan (Yahoo! Japan)

Why Should I Work with a Top 200 Premier Google Partner?


One of the reasons Google Ads (originally known as AdWords) became so popular was that anyone – any agency, business, or person – could sign up for an account. Running campaigns effectively was another matter, so Google started offering certifications to individuals and agencies. Today agencies can get certified as Google Partners, which sounds great, but thousands exist, so the quality varies. The next tier is Premier Google Partners. Agencies have to meet more requirements to earn this recognition. Beyond even this level, Google selects about 200 of the best agencies (like your friends at DOM) into its Managed Agency Program.

So what does that mean for you?

Among other benefits:

  • You get access to special beta programs before they’re released to the public (and your competition).
  • Agencies receive additional personalized support for strategy and troubleshooting.
  • Google provides special, in-depth product training to agency reps to improve their skills and platform knowledge.

How Do I Set an International SEM Ad Budget? How Much Should I Bid?


Sometimes you know exactly what you want to spend on pay per click advertising and all your other marketing channels. Other times, you may feel a little lost, whether you have or have not run PPC campaigns previously anywhere around the world.

If you have run Google Ads or other PPC campaigns in the past and have good data, determine the number of leads and / or sales you want and back out the math based on prior cost-per-conversion and other key metrics.

If you haven’t run a campaign before or don’t have data you believe in, you can still use a similar process. Create low, high, and middle ranges for key metrics like cost-per-click, conversion rate, and (if doing lead campaigns) offline sales conversion rate. Employ some rough math to create several ranges for cost-per-sale, put in the number of sales desired, and factor in your risk tolerance and profit margin. If you haven’t worked through this process before, working with a PPC agency is your best bet to help you develop your forecasts.

Can You Guarantee Results?


No. As much as we’d like to, we can’t and won’t guarantee results. There are too many variables at play, including ones out of our control. Sometimes things just don’t work out for whatever reason. Having written that, we’ve been running PPC campaigns successfully for many years and have developed a good eye for where we can drive success. And if we don’t think our chances are strong, we’ll tell you we shouldn’t work together.

Bottom line: never trust any agency that guarantees results. Run far, far away.

What Are The Best Non-Google Pay Per Click Advertising Platforms?


Google has been the dominant player since shortly after it burst on the scene in 2000. For most countries you target, start with Google Ads. If you’re looking at grabbing more market share, especially in North America, you definitely want to use Bing Ads and may even want to try Yahoo! Gemini.

For all, but a handful of countries, Google is #1. Those exceptions include: China (Baidu, Shenma, 360), South Korea (Naver, Daum), Russia (Yandex), and Japan (Yahoo! Japan).

Does Pay Per Click Work Overseas? If So, How Is It Different Than in the U.S.?


Yes! The good news is that in all but a handful of countries around the world, Google is the #1 player. For the most part, the fundamentals for pay per click remain the same in foreign markets. Just be sure to follow exporting best practices. Your success will be improved by understanding individual cultures, using localized translations, and knowing your competition.

If you are interested in targeting countries where Google isn’t the top search engine and you can legally export to those places — China, South Korea, Russia, Japan, and Taiwan — you can still mostly get some coverage through Google. Just note that China remains the one exception (although that may be changing soon).

If these non-China markets are key to your business, you’ll want to leverage international search engine marketing to advertise on top platforms like Naver, Yandex, and Yahoo! Japan. And if you’re exploring China, you’ll need a presence on top engines like Baidu, Shenma, and 360.

How Do I Know If I’m Getting Maximum Value From My Campaigns?


Start by acknowledging your goals. If you’re involved with e-commerce, it’s fairly simple—an understanding of your profit margins and customer lifetime value will tell you where you stand. If you’re running lead generation campaigns, it’s a little more complicated but still achievable. You need to follow leads through your funnel to understand who is moving along and, ultimately, converting.

One caveat on measurement: you need to move beyond last-click attribution. By utilizing other forms of attribution, you get a truer sense of how effectively your international search engine marketing campaigns work for you.

Get a free, no-obligation consultation with a digital marketing expert