Nikki Powley

Nikki Powley Director of Operations
Nikki Powley

Every successful company has that one person who understands the intricate details of the company’s processes, no matter how complex or evolved those affairs may be. For DOM, that person is Director of Operations, Nikki Powley.  

Nikki is a strategic thinker with well-rounded knowledge of PPC advertising, organic search, project management, and client services. This experience allows her to navigate the labyrinth of ongoing business initiatives at a dynamic ad agency. Nikki began her DOM journey in the trenches of our digital advertising department, so she understands what our clients need; she knows what it’s like to dig into the nitty-gritty of advertising strategy.

Nikki scrutinizes every DOM protocol and process with the end goal of making clients ecstatic. And no detail is too small to examine; everything is on the table. She’s determined to ensure that DOM continues its track record of high client retention. As always at DOM, there are no long-term contracts, so clients can cancel whenever they like. But most stick around for the long haul.

Nikki oversees DOM’s hiring process, where we compete in the greater Pittsburgh area’s highly competitive technology market. To succeed for our clients, DOM must continually bring in the best talent.

Nikki’s robust contribution to DOM’s tech talent acquisition begins and ends with her foundational understanding of every DOM digital marketing service. She doesn’t focus on recruiting people competent in just one area, but rather those who will contribute across multiple DOM capacities.

Anyone who works with Nikki will tell you she’s dependable, almost to a fault. When a team member or client needs assistance, day or night, Nikki makes herself available.

A Point Park alum, Nikki splits her work days between Wheeling and Pittsburgh. She sits on the board for OVConnect, an organization of young business professionals throughout the Ohio Valley. In her spare time, Nikki enjoys exploring craft breweries with her husband and spending time with her son, Connor.


  • Google Ads Certified – Search
  • Google Ads Certified – Display
  • Google Ads Certified – Video
  • Google Ads Certified – Mobile
  • Google Ads Certified – Shopping
  • Google Ads Digital Sales
  • Google Analytics Certified
  • Bing Ads Accredited Professional

Posts By Nikki Powley

New Year’s Resolutions: Digital Marketing Edition

That magical time of the year has come around again. Yes, it is time to make your new year’s resolutions. To help you get started,… Read More

Instagram Hashtags: How You Can Use Them Tastefully (And What Not to Do)

Nikki Powley | December 26, 2018 |  , ,

Love ‘em or hate ‘em, Instagram hashtags (and hashtags in general) are here to stay. Hashtags have proven to increase engagement for Instagram posts, as… Read More

How and Why to Link Google Search Console in Google Ads (Updated August 2018)

Google just announced – wait, it was actually announced back in 2013, but that was so five years ago 🙂 – that you can link… Read More

You Caught a Competitor Leveraging Your Brand Name in Google. Here are Your Options.

Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. When a user performs… Read More

Google Announces New User Controls Impacting Retargeting Ads

Google recently announced new options in users’ My Account settings that increase the powers of the Mute This Ad feature. Google is giving another option… Read More

Gmail Sponsored Promotions: Domain Targeting Bids Adieu

Google AdWords advertisers using Gmail Sponsored Promotions (GSP) have a big change to make in their targeting. DOM rewind: See this blog post for the… Read More

How to Take Advantage of the New Quora Advertising Platform

Nikki Powley | June 30, 2017 |  , ,

Since 2009, Quora has been a platform for users to ask questions and get answers. The content of questions spans more than 400,000 topics from… Read More

3 New Ways to Boost Your LinkedIn Ads Performance

LinkedIn hit a major milestone in April 2017 when the network surpassed 500 million users. Along with this announcement came another major win for their… Read More

Marketing Personas: Hi, My Name Is ______

Nikki Powley | December 6, 2016 |  

How many marketing messages have you seen today? Having trouble quantifying? 100? 500? More like 5,000. Yes, that is the average number of marketing messages… Read More

9 Things You Need To Do Now In Google Ads

Let’s talk about using Google Ads. It’s a user-friendly platform that gives businesses of all sizes the opportunity to expand their customer base and generate… Read More

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