Nikki Powley

Nikki Powley Director of Operations
Nikki Powley

Every successful company has that one person who understands the intricate details of the company’s processes, no matter how complex or evolved those affairs may be. For DOM, that person is Director of Operations, Nikki Powley.  

Nikki is a strategic thinker with well-rounded knowledge of PPC advertising, organic search, project management, and client services. This experience allows her to navigate the labyrinth of ongoing business initiatives at a dynamic ad agency. Nikki began her DOM journey in the trenches of our digital advertising department, so she understands what our clients need; she knows what it’s like to dig into the nitty-gritty of advertising strategy.

Nikki scrutinizes every DOM protocol and process with the end goal of making clients ecstatic. And no detail is too small to examine; everything is on the table. She’s determined to ensure that DOM continues its track record of high client retention. As always at DOM, there are no long-term contracts, so clients can cancel whenever they like. But most stick around for the long haul.

Nikki oversees DOM’s hiring process, where we compete in the greater Pittsburgh area’s highly competitive technology market. To succeed for our clients, DOM must continually bring in the best talent.

Nikki’s robust contribution to DOM’s tech talent acquisition begins and ends with her foundational understanding of every DOM digital marketing service. She doesn’t focus on recruiting people competent in just one area, but rather those who will contribute across multiple DOM capacities.

Anyone who works with Nikki will tell you she’s dependable, almost to a fault. When a team member or client needs assistance, day or night, Nikki makes herself available.

A Point Park alum, Nikki splits her work days between Wheeling and Pittsburgh. In her spare time, Nikki enjoys exploring craft breweries with her husband and spending time with her son, Connor.


  • Google Ads Certified – Search
  • Google Ads Certified – Display
  • Google Ads Certified – Video
  • Google Ads Certified – Mobile
  • Google Ads Certified – Shopping
  • Google Ads Digital Sales
  • Google Analytics Certified
  • Bing Ads Accredited Professional

Posts By Nikki Powley

How To Link Google Ads Console To Google Search Console (Updated 2022)

Why Should You Link Your Google Ads Console To Google Search Console? Um, because you’ll get more data. DUH! By connecting Google Search Console (GSC)… Read More

Catch A Competitor Bidding And Ranking For Your Brand? Here’s Your Options. (Updated July 2021)

Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. But when you find… Read More

Gmail Sponsored Promotions: Domain Targeting Bids Adieu (Updated 2020)

Google AdWords advertisers using Gmail Sponsored Promotions (GSP) made a big change in their marketing. What Is Domain Targeting & What Changed? A few years… Read More

3 New Ways to Boost Your LinkedIn Ads Performance (updated 2020)

LinkedIn hit a major milestone in April 2017 when the network surpassed 500 million users. Along with that announcement came another major win for their… Read More

Instagram Hashtags: How You Can Use Them Tastefully (And What Not to Do)

Nikki Powley | December 26, 2018 |  , ,

Love ‘em or hate ‘em, Instagram hashtags (and hashtags in general) are here to stay. Hashtags have proven to increase engagement for Instagram posts, as… Read More

Google Announces New User Controls Impacting Retargeting Ads

Google recently announced new options in users’ My Account settings that increase the powers of the Mute This Ad feature. Google is giving another option… Read More

How to Take Advantage of the New Quora Advertising Platform

Nikki Powley | June 30, 2017 |  , ,

Since 2009, Quora has been a platform for users to ask questions and get answers. The content of questions spans more than 400,000 topics from… Read More

Marketing Personas: Hi, My Name Is ______

Nikki Powley | December 6, 2016 |  

How many marketing messages have you seen today? If you’re a business person, well… then you probably also fit into one of many different types… Read More

9 Things You Need To Do Now In Google Ads

Let’s talk about using Google Ads. It’s a user-friendly platform that gives businesses of all sizes the opportunity to expand their customer base and generate… Read More

LinkedIn Conversion Tracking

LinkedIn has conversion tracking! If you’re anything like me, you discovered this fact while working in LinkedIn Campaign Manager and immediately announced it to the… Read More

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