Craft CMS vs. WordPress: An Ultimate Beginner’s Guide

Craft CMS vs. Wordpress: Why Choose Craft CMS (+ It's SEO Benefits)

The Internet’s most popular Content Management System (CMS) remains WordPress. But while it may feel as though every site online today uses WordPress by default, many sites are moving towards unique, less popular CMS’s. One of those is Craft CMS. If you’re reading this article, it is probably because the company you were just hired by uses Craft CMS. Or maybe you’re an SEO agency tasked with optimizing SEO for Craft CMS. Perhaps you’re just exploring and learning about unique CMS’s, and Craft CMS vs WordPress is a debate you want settled for you.

It’s all fair. Whatever your reason, we will deliver answers in our Craft CMS vs. WordPress breakdown.

What is Craft CMS?

Craft CMS is a content management system similar to WordPress. In fact, of all the non-WordPress CMS’s we’ve seen and utilized, Craft is the most WordPress similar. For some, this adds an increased level of comfort when migrating over to Craft due to the out-of-box understanding your developers, designers, and writers will likely have.

If your writers know how to post blog content in WordPress, they will be able to learn how to post blog content in Craft CMS in 15 minutes or less.

But Craft CMS and WordPress are different, so don’t lull yourself into feeling your WordPress savviness will amount to Craft CMS expertise immediately.

What Does Craft CMS Cost?

If you’re building a single website for yourself or a client, Craft CMS is free. The pro version ($299 per project) allows you to integrate a team in a more professional website environment. Beyond that, you are looking for Enterprise level, which is based on a custom pricing model.

Why Switch To Craft CMS vs WordPress (or Something Else)?

One of the most asked questions site owners and marketers have is why anyone would use Craft CMS rather than WordPress?

Because Craft CMS is run by a company named Pixel and Tonic, rather than an open-source model, Craft CMS offers increased security. Remember, WordPress is widely used and free to download. alone makes it the target of hackers and criminals with nefarious ambitions.

Mega-large companies who are frequently the subject of hacker attacks avoid using WordPress, for the most part. Netflix, Citibank, and Verizon use Craft CMS.

Heavily trafficked websites use WordPress, make no mistake about it, but large brands tend to avoid it due to increased security risks. That’s just one reason why a company might be on the hunt for non-WordPress CMS options.

Craft CMS vs WordPress

Most of us have a firm understanding of WordPress already, given it’s the most popular CMS online today. To date, WordPress is the main CMS of over 60% of all websites. That’s an enormous disparity. But that’s not why any of us are here trying to compare Craft CMS vs WordPress.

Nope, it’s because we aren’t sure if we should use Craft CMS, or if Craft CMS is better than WordPress.

So let’s dive into the heated Craft CMS vs. WordPress debate…

First, let’s begin with the most glaring WordPress over Craft CMS advantage: Popularity.

Everyone Knows How To Work In WordPress

WordPress is understood by every developer and hack-developer in the world. If you are a developer who doesn’t understand WordPress, you aren’t likely to stay in business for too long. WordPress training videos can be found for free all over Youtube. Your lowest level digital marketing employee isn’t expected to have any issues working in WordPress. If you hire a designer, they’ll know WordPress.

But with popularity comes problems.

WordPress Plugins and Compatability

Because WordPress is so vastly popular with developers, there’s nearly a plugin for everything you want. That’s good because it cuts down on development time and offers fast solutions to seemingly big problems. But it’s also bad because no version controls allow WordPress plugins to break the CMS frequently. Also, many WordPress plugins expose sites to security breaches, like hacks.

Craft CMS, on the other hand, is less popular and its plugin market is much smaller. Craft has most of the core plugins you’d want, but it’s not in the 1,000’s like WordPress. This means a Craft CMS plugin is less likely to expose your site to a security issue.

Customer Support

Let’s be real, WordPress customer support means Googling and hoping for the best. Often, you can find the remedy to your WordPress troubles after some hard search work. With Craft CMS, you use their Slack support system, and you’ll get live chat answers.

Expedited Slack support is a massive win for Craft CMS. But it’s important to remember, Craft CMS costs. If you want updates, you’ll pay $99 (sometimes $59) per year. And that doesn’t count the original, one-time $299 project cost you already paid. Simplicity and problem-solving cost money, that just makes sense.

But… Communal Solutions Aren’t So Bad

When you need to find a solution to a WordPress problem, there are lots of WordPress developer communities at your fingertips. Because WordPress is open source, there is no shortage of help online. However, you don’t often find the solution you are looking for by way of the first proposed remedy. Usually, it takes a little time.


Because WordPress is so widely used, it’s a target for nefarious hackers. Hackers appreciate WordPress because they can freely download the software and begin finding backdoors.

Worse more, WordPress plugins, which are unregulated by WordPress, offer in-roads for criminals as well.

Without question, Craft CMS claims victory due to it’s insulated CMS. You can’t freely install plugins at random, and Craft CMS isn’t on nearly ever Internet site you surf.

Craft CMS vs WordPress For SEO Plugin and Optimization

The Craft CMS plugin store features a few notable SEO plugins, including Craft CMS SEO. But in all reality, your best bet is SEOMatic. SEOMatic’s wide popularity stems from it’s similarity to the popular WordPress SEO plugin, Yoast.

The two plugins work almost identical, allowing marketers to update metadata information on a massive scale. The plugin functions on every page and article posted on your site. SEOMatic typically costs around $99.

There’s a lot you can do with SEOMatic. If you’re familiar with Yoast SEO, SEOMatic will be a breeze.

Update MetaData On The Fly

As mentioned, you can easily update every piece of content on your Craft CMS site using SEOMatic. This includes images. For blog posts and pages, you can see in the below screencap just how easy it is to update a blog post. If you drop the “source field” down to custom, you can write your own title or description. If you choose not to do so, global data will fill in. This is precisely how Yoast functions on WordPress.


Again, just like Yoast SEO, SEOMatic allows you to update open graph types for Facebook and Twitter.

seomatic facebook

Easily view and understand every piece of content’s SEO health on a massive scale using SEOMatic.


SEOMatic makes a marketer’s Craft CMS SEO duties a simple undertaking.

Creating a Sitemap with SEOMatic

An XML sitemap remains one of the best ways for Google to understand your site’s URL hierarchy. A properly set up Craft sitemap can improve SEO rankings given that Google’s BOT has an easier time locating new content, or content that it previously failed to find.

To create a SEOMatic sitemap, simply click on SEOMatic in the sidebar, then Content SEO, then Sitemap.

See below:

craft cms vs wordpress - seomatic sitemap creat

SEOMatic creates sitemaps per group. The sitemap is a reflection of your Craft CMS content (that makes sense, clearly). But remember, your creating a sitemap per an individual section or category group or even a product if you are running an eCommerce store. SEOMatic includes all file types that are relevant to the sitemap, including .pdf, Word, or Excel file types. It will also deploy an image or video sitemap.

The best news of all is that SEOMatic will automatically submit the sitemap to relevant search engines whenever you update your site’s content.

Conclusion On Craft CMS Vs WordPress

Overall, Craft CMS and WordPress share a lot of similar components. Both get the job of content management accomplished, just in different ways. Craft CMS tends to win when it comes to security, but you do pay for Craft CMS, unlike WordPress. Craft CMS SEO is a breeze so long as you use SEOMatic, a plugin that is similar in build to Yoast SEO.

Craft CMS allows site owners to manage multiple sites in a stable, modern platform. Because WordPress is so popular, it commonly experiences security issues. Due to this, more and more sites are migrating over to Craft CMS. Whether your a marketer or an agency, you’ll likely encounter Craft CMS at some point in your journey.

Are you starting a website migration to a new, more SEO-friendly CMS? Check out our 7-step site migration checklist for an upgrade with minimal impact to your organic traffic!

About The Author

Cory Hedgepeth is a staff writer and Senior Digital Marketing Strategist for Direct Online Marketing. He covers trending news in search engine optimization, email marketing, and social media. Cory has contributed to Clutch, CustomerThink, the Institute For Entrepreneurial Excellence at Pitt, and major publications like USA Today over the span of 10-plus years. His career in digital marketing began in 2001. Today he consults for global brands on search engine optimization strategy, including content marketing efforts. He’s a diehard Kansas City Chiefs fan who bravely faces their annual playoff choke jobs.

View Cory's full bio.
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