Tag: adwords
How Google Determines The Difference Between Sessions And Clicks
Editor's Note: Looking for information on how to understand the difference between sessions and clicks…
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7 Top Tips to Craft Compelling Expanded Text Ad Headlines
Editor's Note: Effective June 30, 2022, Expanded Text Ads are going to be phased out…
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Bing Announces Multiple Changes & Feature Coming To Bing Ads
There’s no denying the simple truth that Bing Ads hasn’t always been quite as robust…
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Google Announces New User Controls Impacting Retargeting Ads
Google recently announced new options in users’ My Account settings that increase the powers of…
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Google AdWords Bids Farewell to Rarely Used Review Extensions
If there’s one thing that can be said about Google, it’s that they are always…
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Bet(a) You Didn’t Know About the AdWords Update
Google has recently updated its rules for exact match keywords with a looser, close variant…
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Supercharge Search and Shopping with Similar Audiences
When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for…
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5 Essential Tips for Effective Ad Copy
So you’ve created the perfect campaign, researched your target audience, and are ready to begin…
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Google Updates Merchant Center! What Does That Mean for You?
I’m sure you’re a lot like me and find it hard to get excited about…
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The Benefits of Using Expanded Text Ads in Google AdWords
Editor's Note: Effective June 30, 2022, Expanded Text Ads are going to be phased out…
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Retargeting Ads: 4&1/2 Tips to Boost ROI
For many marketers, getting a user to their website is one of the most difficult…
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Online Marketing Tales from the Crypt: PPC Horror Stories
Halloween is the time of year to celebrate things that go bump in the night.…
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