Tag: adwords

Have you ever noticed that it seems you always turn your USB the wrong way round when you go to plug it in? So you have to flip it over, with the overly inquisitive lady who’s a fixture of this drugstore eyeing you like a hawk and then you can…

In today's data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals to find multiple lead generation sources that are successful. Too often, good software marketing ideas will get started, prove to be a successful lead generation channel, and then get turned away from once that strategy…

Editor's Note: Effective June 30, 2022, Expanded Text Ads are going to be phased out of Google Ads as an ad type. Instead of reviewing these ad headline types, we suggest you take some time to fully understand Responsive Search Ads so you can take full advantage of an ad…

There’s no denying the simple truth that Bing Ads hasn’t always been quite as robust as Google AdWords, but Bing has been in a constant race to catch up with Google since the search engine launched. Bing is continuously behind when it comes to announcing “new” features when similar tools…

Google recently announced new options in users’ My Account settings that increase the powers of the Mute This Ad feature. Google is giving another option to users who wish to control their ad experience when browsing the web at their leisure. The ability to “mute” retargeting ads may be a…

If there’s one thing that can be said about Google, it’s that they are always experimenting with new features and functionality for their wide world of products and software. And what may seem like a really good idea on paper may not pan out how everyone thinks it would. So,…

Google has recently updated its rules for exact match keywords with a looser, close variant matching. Before we get into the details of what that means for your AdWords account let us back up a step. Exact match keywords are words or phrases that will only allow your ads to…

When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for marketers to discover just how powerful the tool is. In case you’re not familiar with RLSA, the ads work a lot like site retargeting: targeting users who have already interacted with your site in some…

So you’ve created the perfect campaign, researched your target audience, and are ready to begin your Google Ads crusade. While targeting the right audiences and creating user-friendly landing pages are major steps in creating an effective campaign, one aspect of a campaign that might often be overlooked is ad copy.…

I’m sure you’re a lot like me and find it hard to get excited about anything in Google Merchant Center. The UI is bland, the features are lacking, and some things are downright confusing to use. For all of the work Google has put into its other platforms (AdWords, Analytics,…

Editor's Note: Effective June 30, 2022, Expanded Text Ads are going to be phased out of Google Ads as an ad type. Instead of reviewing these ad headline types, we suggest you take some time to fully understand Responsive Search Ads so you can take full advantage of an ad…