Tag: adwords

For many marketers, getting a user to their website is one of the most difficult parts of their jobs. I’ll admit it: driving good quality traffic to a website isn’t exactly an easy task. It can take a lot of time and effort to build up a steady stream of…

Halloween is the time of year to celebrate things that go bump in the night. So, I’m going to share some of the pay-per-click (PPC) things that make digital marketers sleep with the light on. I See Dead Keywords You've spent hours and hours setting up the perfect campaigns to…

My name is Leland Reed and I started working for Direct Online Marketing on September 8, 2014. For this blog post, I thought it would be interesting to give an overview of what my first month and a half or so of working for DOM has been like. First, let…

This week, Google Shopping Campaigns officially came out of beta and are now available to all AdWords advertisers. The new type of campaign will eventually replace existing Product Listing Ads (PLA) campaigns, but for now the two co-exist and can run simultaneously. Functionality and targeting is much the same, just…

Ditch your old Google AdWords coupons for new accounts because they’ll expire on September 30, 2012. Everyone loves free money, especially when it comes to test-driving a new advertising platform. It enables the advertiser to try the platform with no-risk. It’s no secret that Google AdWords will give new advertisers…

In admiration of International Talk Like a Pirate Day we’re giving you a smorgasbord of updates. Why? Because pirates love smorgasbords. Arg! Google AdWords Removes Custom Shape Tool We’ve been hearing about it for months now, but the custom shape tool is now gone from the targeting options in Google…

Quick update this morning.  Last night Google AdWords announced that it's going to start re-reviewing all paused ads in your account, putting them through the same ad approval process as your active ads. The process begins September 6. What Does this Mean for My Account? Well, in the immediate, it…

Google AdWords made an announcement yesterday via their Inside AdWords blog (you'll see a link for it in our blogroll down to the right) that at first glance seems to apply only to major film studios.  When you analyze it, however, it could have some very serious ramifications for brands…

This week Google introduced a new feature to the AdWords interface called Automated Rules (see Google's video explanation below). In beta and currently only offered to some campaign managers, this innovative new feature will become available to all US advertisers in upcoming weeks. Although there are potential benefits to automated…

So seemingly the whole world is abuzz about Google Instant - that new feature Google launched today where results will update automatically as you type.  Search marketers tend to live in an isolated world where we think everybody lives and dies - heck, even notices - all the changes Google…

Editor's Note: Looking for information on setting up goals in Google Analytics and still using Universal Analytics (or older)? You are at risk of losing your historical performance data in 2023 if you don't set up and properly configure Google Analytics 4. Learn how the two platforms compare to each…