Hungry for Better PPC Performance Analysis? It’s as Easy as Pie…Charts!
Analyzing your PPC campaigns with pie charts reveals actionable insights. And it does so visually. Pie charts show you how large a slice each campaign… Read More
Tag: adwords
How to Pinpoint PPC Performance Changes
You need to be able to pinpoint PPC performance to improve it. Comparing current performance to a previous period is a solid way to start.… Read More
How to Adjust Your Digital Marketing Efforts in Times of Crisis
Latest Update: A recording of the webinar is now live. Click here to learn more about the PRSA webinar about communications and marketing in times… Read More
Sample Bias: Personal and PPC Pitfalls
Have you ever noticed that it seems you always turn your USB the wrong way round when you go to plug it in? So you… Read More
New Year’s Resolutions: Digital Marketing Edition (Updated For 2020)
That magical time of the year has come around again. Yes, it is time to make your new year’s resolutions. To help you get started,… Read More
16 Actionable Lead Generation Ideas For Software Companies (Updated November 2019)
In today’s data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals to find multiple lead generation sources that are successful. Too… Read More
How Google Determines The Difference Between Sessions And Clicks
Understanding the difference between clicks and sessions is one of the more common challenges marketing professionals face when they analyze data from their Google campaigns.… Read More
7 Top Tips to Craft Compelling Expanded Text Ad Headlines
There are good Google Search expanded text ads, and then there are text ads that are put together so well, they stop you in your… Read More
How and Why to Link Google Search Console in Google Ads (Updated August 2018)
Google just announced – wait, it was actually announced back in 2013, but that was so five years ago 🙂 – that you can link… Read More
8 Marketing Strategies for Rehabs Now That SAMHSA Occupies 44K Top Rankings
Beginning in February 2018, Google began slowly rolling out a significant change to how it presents search results in the United States when users query… Read More