Understanding the difference between clicks and sessions is one of the more common challenges marketing professionals face when they analyze data from their Google campaigns.… Read More
That magical time of the year has come around again. Yes, it is time to make your new year’s resolutions. To help you get started,… Read More
In today’s data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals to find multiple lead generation sources that are successful. Too… Read More
There are good Google Search expanded text ads, and then there are text ads that are put together so well, they stop you in your… Read More
Google just announced – wait, it was actually announced back in 2013, but that was so five years ago 🙂 – that you can link… Read More
Beginning in February 2018, Google began slowly rolling out a significant change to how it presents search results in the United States when users query… Read More
With more than a million websites across the globe, the sheer size of the Google Display Network is one of the main reasons why display… Read More
There’s no denying the simple truth that Bing Ads hasn’t always been quite as robust as Google AdWords, but Bing has been in a constant… Read More
Google recently announced new options in users’ My Account settings that increase the powers of the Mute This Ad feature. Google is giving another option… Read More
Are you one of the many businesses that have a registered trademark? As many of you know, trademarking is a process involving lots of time… Read More