Tag: adwords

How to Protect Your Brand From Trademark Infringement In Google Ads (Updated August 2020)

August 12, 2020 |   , , , , , ,

Are you one of the many businesses that have a registered trademark? As you know, trademarking is an expensive and time-consuming process. One of our… Read More

Hungry for Better PPC Performance Analysis? It’s as Easy as Pie…Charts!

Analyzing your PPC campaigns with pie charts reveals actionable insights. And it does so visually. Pie charts show you how large a slice each campaign… Read More

How to Pinpoint PPC Performance Changes

You need to be able to pinpoint PPC performance to improve it. Comparing current performance to a previous period is a solid way to start.… Read More

How to Adjust Your Digital Marketing Efforts in Times of Crisis

Latest Update: A recording of the webinar is now live.  Click here to learn more about the PRSA webinar about communications and marketing in times… Read More

Sample Bias: Personal and PPC Pitfalls

Have you ever noticed that it seems you always turn your USB the wrong way round when you go to plug it in? So you… Read More

New Year’s Resolutions: Digital Marketing Edition (Updated For 2020)

That magical time of the year has come around again. Yes, it is time to make your new year’s resolutions. To help you get started,… Read More

16 Actionable Lead Generation Ideas For Software Companies (Updated November 2019)

In today’s data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals to find multiple lead generation sources that are successful. Too… Read More

How Google Determines The Difference Between Sessions And Clicks

Understanding the difference between clicks and sessions is one of the more common challenges marketing professionals face when they analyze data from their Google campaigns.… Read More

7 Top Tips to Craft Compelling Expanded Text Ad Headlines

September 13, 2018 |   , , ,

There are good Google Search expanded text ads, and then there are text ads that are put together so well, they stop you in your… Read More

8 Marketing Strategies for Rehabs Now That SAMHSA Occupies 44K Top Rankings

Beginning in February 2018, Google began slowly rolling out a significant change to how it presents search results in the United States when users query… Read More

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