How to Adjust Your Digital Marketing Efforts in Times of Crisis
Update: A recording of the webinar will be made available beginning April 1. We’ll update this post when live. Journalism 101: Never bury the lede.… Read More
Tag: adwords
Sample Bias: Personal and PPC Pitfalls
Have you ever noticed that it seems you always turn your USB the wrong way round when you go to plug it in? So you… Read More
New Year’s Resolutions: Digital Marketing Edition (Updated For 2020)
That magical time of the year has come around again. Yes, it is time to make your new year’s resolutions. To help you get started,… Read More
How Google Determines The Difference Between Sessions And Clicks
Understanding the difference between clicks and sessions is one of the more common challenges marketing professionals face when they analyze data from their Google campaigns.… Read More
15 Actionable Lead Generation Ideas For Software Companies
In today’s data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals to find multiple lead generation sources that are successful. Too… Read More
7 Top Tips to Craft Compelling Expanded Text Ad Headlines
There are good Google Search expanded text ads, and then there are text ads that are put together so well, they stop you in your… Read More
How and Why to Link Google Search Console in Google Ads (Updated August 2018)
Google just announced – wait, it was actually announced back in 2013, but that was so five years ago 🙂 – that you can link… Read More
8 Marketing Strategies for Rehabs Now That SAMHSA Occupies 44K Top Rankings
Beginning in February 2018, Google began slowly rolling out a significant change to how it presents search results in the United States when users query… Read More
How to Protect Your Brand & Save Money on Google’s Display Network
With more than a million websites across the globe, the sheer size of the Google Display Network is one of the main reasons why display… Read More
Bing Announces Multiple Changes & Feature Coming To Bing Ads
There’s no denying the simple truth that Bing Ads hasn’t always been quite as robust as Google AdWords, but Bing has been in a constant… Read More