12 Profitable Holiday Marketing Ideas To Make This Your Best Year Yet

If your holiday marketing ideas aren’t ready to roll by the middle of October, you’re going to be behind. Don’t start your digital marketing from behind – that doesn’t help your customers connect with your amazing product, and it doesn’t help your bottom line, either. Below you will find a nice even dozen of our […]

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12 Marketing Plans For Your Rehab Center To Kickstart Its Growth (Updated March 2022)

12 SEO + PPC Marketing Plans For Addiction Treatment Rehab Centers

Over the last several years, substance abuse and mental health treatment facilities have had to make multiple shifts in the tactics they use to perform successful addiction treatment marketing campaigns. Simply put: it’s not easy to be in charge of kickstarting growth for treatment facilities and rehabilitation centers. Scammers and third-party lead generators have increased […]

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Zero-Party Data vs. First And Third-Party Data (Win Buzzword Bingo, Guaranteed!)

Zero Party Data vs First Party Data (And Third Party Data, Too!) - DOM

Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the world of marketing, and we think there’s a good reason for that. But is ZPD just a bunch of hype? Jargon? A buzzword? To be honest, when we first heard the term being thrown around late last year, we had […]

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Which PPC Network is Best — Microsoft Advertising or Google Ads?

microsoft ads

Before getting any deeper into this article, it’s important to establish some branding vocabulary here. Bing Ads, associated with the Bing search engine, officially became Microsoft Advertising in 2019. However, the search engine continues to be called Bing. Therefore, Bing and Microsoft Advertising are linked in the same way that Google and Google Ads are […]

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Google Ads Placement Exclusion List for Google Display Network (updated 2021)

Gogole Ads Placement Exclusion List

With more than a million websites across the globe, the sheer size of the Google Display Network is one of the main reasons why display and retargeting campaigns are such strong marketing tools. Spanning across a myriad of different topics and interests, reaching a target audience based on what matters to them has never been […]

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Simple Tricks to Mastering Gmail Ad Targeting (Updated August 2020)

tricks to mastering gmail ad targeting

Marketers can’t rely on a single tactic or strategy anymore and expect results to plop into their laps. You have to be quick on your feet, agile, and ready to go where your customers are if you want to compete. We’re ashamed to admit it, but we can’t tell you how many countless hours a […]

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Sample Bias: Personal and PPC Pitfalls

sample bias: personal and ppc pitfalls

Have you ever noticed that it seems you always turn your USB the wrong way round when you go to plug it in? So you have to flip it over, with the overly inquisitive lady who’s a fixture of this drugstore eyeing you like a hawk and then you can finally print those photos of […]

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How Google Determines The Difference Between Sessions And Clicks

How Google Determines Clicks Sessions

Editor’s Note: Looking for information on how to understand the difference between sessions and clicks in Google Analytics? If this is something you’re concerned about, that probably means you’re also using the traditional version of the platform – Universal Analytics. You are at risk of losing any of your historical performance data in 2023 if […]

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Google Announces New User Controls Impacting Retargeting Ads

Digital Marketing Newsroom #4

Google recently announced new options in users’ My Account settings that increase the powers of the Mute This Ad feature. Google is giving another option to users who wish to control their ad experience when browsing the web at their leisure. The ability to “mute” retargeting ads may be a win for users who feel […]

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