Sample Bias: Personal and PPC Pitfalls
Have you ever noticed that it seems you always turn your USB the wrong way round when you go to plug it in? So you… Read More
Tag: google display network
How Google Determines The Difference Between Sessions And Clicks
Understanding the difference between clicks and sessions is one of the more common challenges marketing professionals face when they analyze data from their Google campaigns.… Read More
6 Simple Tricks to Mastering Gmail Ad Targeting
A few years after their launch, Gmail ads have proven to be a substantial addition to Google’s lineup of ad products. This is good to… Read More
How to Protect Your Brand & Save Money on Google’s Display Network
With more than a million websites across the globe, the sheer size of the Google Display Network is one of the main reasons why display… Read More
Google Announces New User Controls Impacting Retargeting Ads
Google recently announced new options in users’ My Account settings that increase the powers of the Mute This Ad feature. Google is giving another option… Read More
6 Ways to Split-Test Your Image Ads
Test. Test. Test. We hear it all the time, but what exactly should we be testing? This infographic provides you with six different ways to… Read More
Why Remnant Banner Advertising? Because of Free Brand Exposure
In a massive understatement, I can be pretty hard-headed. Sometimes I need to get smacked in the head hard a few times to get the… Read More
Lightning Fast: Reason #68 Why We Love PPC
Yesterday we received a pretty fun call from one of our clients who is the market leader in their field. Not involving an uncommon situation,… Read More