Which PPC Network is Best — Microsoft Advertising or Google Ads?
Before getting any deeper into this article, it’s important to establish some branding vocabulary here. Bing Ads, associated with the Bing search engine, officially became… Read More
Tag: google display network
Google Ads Placement Exclusion List for Google Display Network (updated 2021)
With more than a million websites across the globe, the sheer size of the Google Display Network is one of the main reasons why display… Read More
12 Tactics You Need To Kickstart Growth Of Your Rehab Center
Over the last several years, substance abuse and mental health treatment facilities have had to make multiple shifts in the tactics they use to perform… Read More
Simple Tricks to Mastering Gmail Ad Targeting (Updated August 2020)
Marketers can’t rely on a single tactic or strategy anymore and expect results to plop into their laps. You have to be quick on your… Read More
Sample Bias: Personal and PPC Pitfalls
Have you ever noticed that it seems you always turn your USB the wrong way round when you go to plug it in? So you… Read More
How Google Determines The Difference Between Sessions And Clicks
Understanding the difference between clicks and sessions is one of the more common challenges marketing professionals face when they analyze data from their Google campaigns.… Read More
Google Announces New User Controls Impacting Retargeting Ads
Google recently announced new options in users’ My Account settings that increase the powers of the Mute This Ad feature. Google is giving another option… Read More
6 Ways to Split-Test Your Image Ads
Test. Test. Test. We hear it all the time, but what exactly should we be testing? This infographic provides you with six different ways to… Read More
Why Remnant Banner Advertising? Because of Free Brand Exposure
In a massive understatement, I can be pretty hard-headed. Sometimes I need to get smacked in the head hard a few times to get the… Read More
Lightning Fast: Reason #68 Why We Love PPC
Yesterday we received a pretty fun call from one of our clients who is the market leader in their field. Not involving an uncommon situation,… Read More
