Tag: google display network

This article was updated 07/25/25. Excluding placements in the Google Display Network (GDN) isn't just a hygiene tactic—it’s a strategic lever for improving ROI and campaign efficiency. GDN Placement Exclusions Google's AI-driven placement algorithms are continuously improving. Right now, though, they still lack the nuance to fully understand brand suitability…

This article was updated 09/17/2025. Editor's Note (Updated 2025): Understanding the difference between sessions and clicks in Google Analytics remains a common question, even in the GA4 era. Universal Analytics was sunset in July 2023, so all reporting now happens in Google Analytics 4. While the interface and metrics have…

If your holiday marketing ideas aren’t ready to roll by the middle of October, you’re going to be behind. Don’t start your digital marketing from behind – that doesn’t help your customers connect with your amazing product, and it doesn’t help your bottom line, either. Below you will find a…

Over the last several years, substance abuse and mental health treatment facilities have had to make multiple shifts in the tactics they use to perform successful addiction treatment marketing campaigns. Simply put: it's not easy to be in charge of kickstarting growth for treatment facilities and rehabilitation centers. Scammers and…

Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the world of marketing, and we think there's a good reason for that. But is ZPD just a bunch of hype? Jargon? A buzzword? To be honest, when we first heard the term being thrown around…

Before getting any deeper into this article, it’s important to establish some branding vocabulary here. Bing Ads, associated with the Bing search engine, officially became Microsoft Advertising in 2019. However, the search engine continues to be called Bing. Therefore, Bing and Microsoft Advertising are linked in the same way that…

Marketers can’t rely on a single tactic or strategy anymore and expect results to plop into their laps. You have to be quick on your feet, agile, and ready to go where your customers are if you want to compete. We're ashamed to admit it, but we can’t tell you…

Have you ever noticed that it seems you always turn your USB the wrong way round when you go to plug it in? So you have to flip it over, with the overly inquisitive lady who’s a fixture of this drugstore eyeing you like a hawk and then you can…

Google recently announced new options in users’ My Account settings that increase the powers of the Mute This Ad feature. Google is giving another option to users who wish to control their ad experience when browsing the web at their leisure. The ability to “mute” retargeting ads may be a…

Test. Test. Test. We hear it all the time, but what exactly should we be testing? This infographic provides you with six different ways to split-test your display ads, including retargeting ads. Mix and match the tactics and eventually, you'll find the sweet spot!

In a  massive understatement, I can be pretty hard-headed.  Sometimes I need to get smacked in the head hard a few times to get the message...perhaps with a 2x4 by a true American hero. Yesterday, a partner invited me to speak with one of his clients who was concerned he…