Tag: google display network

12 Marketing Plans For Your Rehab Center To Kickstart Its Growth (Updated March 2022)

Over the last several years, substance abuse and mental health treatment facilities have had to make multiple shifts in the tactics they use to perform… Read More

Zero-Party Data vs. First And Third-Party Data (Win Buzzword Bingo, Guaranteed!)

Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the world of marketing, and we think there’s a good reason… Read More

Which PPC Network is Best — Microsoft Advertising or Google Ads?

Before getting any deeper into this article, it’s important to establish some branding vocabulary here. Bing Ads, associated with the Bing search engine, officially became… Read More

Google Ads Placement Exclusion List for Google Display Network (updated 2021)

With more than a million websites across the globe, the sheer size of the Google Display Network is one of the main reasons why display… Read More

Simple Tricks to Mastering Gmail Ad Targeting (Updated August 2020)

Marketers can’t rely on a single tactic or strategy anymore and expect results to plop into their laps. You have to be quick on your… Read More

Sample Bias: Personal and PPC Pitfalls

Have you ever noticed that it seems you always turn your USB the wrong way round when you go to plug it in? So you… Read More

How Google Determines The Difference Between Sessions And Clicks

Editor’s Note: Looking for information on how to understand the difference between sessions and clicks in Google Analytics? If this is something you’re concerned about,… Read More

Google Announces New User Controls Impacting Retargeting Ads

February 8, 2018 |   ,

Google recently announced new options in users’ My Account settings that increase the powers of the Mute This Ad feature. Google is giving another option… Read More

6 Ways to Split-Test Your Image Ads

Test. Test. Test. We hear it all the time, but what exactly should we be testing? This infographic provides you with six different ways to… Read More

Why Remnant Banner Advertising? Because of Free Brand Exposure

In a  massive understatement, I can be pretty hard-headed.  Sometimes I need to get smacked in the head hard a few times to get the… Read More

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