Tag: PPC
What’s the Difference Between PPC and SEO Keywords?
As an agency that supplies a menu of different digital marketing services, we find ourselves…
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The Top 5 Skills You Need for a Career in Digital Marketing
I’m breaking the main rule of this blog by writing in the first person. We…
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Google’s Fees for International Ads Explained (Updated August 2021)
Digital marketers understand better than anybody how a lot of little things can add up…
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How to Avoid Getting Your Google Ads Disapproved
And Why It’s About to Matter More than Ever Google Ads is a great way…
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SEO vs. PPC: A Look at Why They Work Better Together (Updated 2021)
Virtually anytime you hop on Google to do a search, you’re going to see at…
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Why This Matters to You: Bing Microsoft Multimedia Ads
This post is for the savvy digital marketer who wants to get ahead of the…
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You Can Use Competitor’s Brands in PPC, But Do You Want To?
We’ve told you before about what to do when a competitor uses your brand in…
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Catch A Competitor Bidding And Ranking For Your Brand? Here’s Your Options. (Updated July 2021)
Branded search engine ranking positions (aka SERPs) can make or break your online presence within…
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Which PPC Network is Best — Microsoft Advertising or Google Ads?
Before getting any deeper into this article, it’s important to establish some branding vocabulary here.…
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What Are Dynamic Exclusion Lists in Google Ads?
Placement exclusion lists are a tool we frequently use to focus the targeting of display…
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YouTube Placement Targeting Tips – Exclude Channels (And Save $)
Controlling what sites your ads show on Google’s display network (and especially across YouTube) is…
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Don’t Panic! What To Do About Google’s Changes to tCPA and tROAS
You’re not panicking, are you? If you read the headlines about the newest changes that…
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