How to Adjust Your Digital Marketing Efforts in Times of Crisis
Update: A recording of the webinar will be made available beginning April 1. We’ll update this post when live. Journalism 101: Never bury the lede.… Read More
Tag: PPC
Sample Bias: Personal and PPC Pitfalls
Have you ever noticed that it seems you always turn your USB the wrong way round when you go to plug it in? So you… Read More
New Year’s Resolutions: Digital Marketing Edition (Updated For 2020)
That magical time of the year has come around again. Yes, it is time to make your new year’s resolutions. To help you get started,… Read More
How Google Determines The Difference Between Sessions And Clicks
Understanding the difference between clicks and sessions is one of the more common challenges marketing professionals face when they analyze data from their Google campaigns.… Read More
Google Marketing Live: Top 5 Sessions You Need to Attend in 2019
Google is set to kick-off this year’s Google Marketing Live event where it will announce the release of new products and changes coming to the… Read More
Bing Ads Is Now Microsoft Advertising (So What’s In a Name?)
Bing Ads is no more. Name-wise, I mean. Bing Ads is overhauling its brand focus; part of that restructuring is changing its name. Bing Ads… Read More
6 Simple Tricks to Mastering Gmail Ad Targeting
A few years after their launch, Gmail ads have proven to be a substantial addition to Google’s lineup of ad products. This is good to… Read More
Bing Expands Verizon Media Relationship (And That’s Great for Marketers)
Google Ads isn’t the only game in town. Bing, DuckDuckGo, and Ahref’s are staking out their claims in the ad space. The relationship between Microsoft… Read More
This Is Why Your Direct Traffic in Google Analytics Is So High
What is Google Analytics direct traffic? When you first see (direct) appearing in your traffic stats, you probably make assumptions. However, as time goes on,… Read More
SEO vs. PPC: A Look at Why They Work Better Together
SEO or PPC? Which is the better marketing approach for businesses? Instead of dividing the two, here’s why you should be uniting them.