Tag: PPC

How to Adjust Your Digital Marketing Efforts in Times of Crisis

Update: A recording of the webinar will be made available beginning April 1.  We’ll update this post when live. Journalism 101: Never bury the lede.… Read More

Sample Bias: Personal and PPC Pitfalls

Have you ever noticed that it seems you always turn your USB the wrong way round when you go to plug it in? So you… Read More

New Year’s Resolutions: Digital Marketing Edition (Updated For 2020)

That magical time of the year has come around again. Yes, it is time to make your new year’s resolutions. To help you get started,… Read More

How Google Determines The Difference Between Sessions And Clicks

Understanding the difference between clicks and sessions is one of the more common challenges marketing professionals face when they analyze data from their Google campaigns.… Read More

Google Marketing Live: Top 5 Sessions You Need to Attend in 2019

May 14, 2019 |   , , ,

Google is set to kick-off this year’s Google Marketing Live event where it will announce the release of new products and changes coming to the… Read More

Bing Ads Is Now Microsoft Advertising (So What’s In a Name?)

April 30, 2019 |   , ,

Bing Ads is no more. Name-wise, I mean. Bing Ads is overhauling its brand focus; part of that restructuring is changing its name. Bing Ads… Read More

6 Simple Tricks to Mastering Gmail Ad Targeting

A few years after their launch, Gmail ads have proven to be a substantial addition to Google’s lineup of ad products. This is good to… Read More

Bing Expands Verizon Media Relationship (And That’s Great for Marketers)

April 23, 2019 |   , ,

Google Ads isn’t the only game in town. Bing, DuckDuckGo, and Ahref’s are staking out their claims in the ad space. The relationship between Microsoft… Read More

This Is Why Your Direct Traffic in Google Analytics Is So High

March 21, 2019 |   , ,

What is Google Analytics direct traffic? When you first see (direct) appearing in your traffic stats, you probably make assumptions. However, as time goes on,… Read More

SEO vs. PPC: A Look at Why They Work Better Together

January 24, 2019 |   , , ,

SEO or PPC? Which is the better marketing approach for businesses? Instead of dividing the two, here’s why you should be uniting them.

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