Tag: PPC

The Top 5 Skills You Need for a Career in Digital Marketing

August 23, 2021 |   , , ,

I’m breaking the main rule of this blog by writing in the first person. We don’t do that here anymore, but this is a topic… Read More

Google’s Fees for International Ads Explained (Updated August 2021)

August 4, 2021 |   , , , ,

Digital marketers understand better than anybody how a lot of little things can add up to have a big impact. The halcyon days of the… Read More

How to Avoid Getting Your Google Ads Disapproved

And Why It’s About to Matter More than Ever Google Ads is a great way to get the word out about your product or service… … Read More

Why This Matters to You: Bing Microsoft Multimedia Ads

July 9, 2021 |   ,

This post is for the savvy digital marketer who wants to get ahead of the game on Bing’s latest advertising innovation. Microsoft Bing just launched… Read More

You Can Use Competitor’s Brands in PPC, But Do You Want To?

July 2, 2021 |   , , ,

We’ve told you before about what to do when a competitor uses your brand in its own digital ad campaigns. We’ve even told you what… Read More

How to Protect Your Brand From Trademark Infringement In Google Ads (Updated July 2021)

Are you one of the many businesses that have a registered trademark? As you know, trademarking is an expensive and time-consuming process. One of our… Read More

Catch A Competitor Bidding And Ranking For Your Brand? Here’s Your Options. (Updated July 2021)

Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. But when you find… Read More

Which PPC Network is Best — Microsoft Advertising or Google Ads?

Before getting any deeper into this article, it’s important to establish some branding vocabulary here. Bing Ads, associated with the Bing search engine, officially became… Read More

What Are Dynamic Exclusion Lists in Google Ads?

April 21, 2021 |   , ,

Placement exclusion lists are a tool we frequently use to focus the targeting of display campaigns. We’ve written before about how you can use exclusions… Read More

YouTube Placement Targeting Tips – Exclude Channels (And Save $)

April 6, 2021 |   ,

Controlling what sites your ads show on Google’s display network (and especially across YouTube) is valuable for advertisers. Display campaigns place ads in front of… Read More

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