How to Track Users Across Subdomains (Updated For GA4)
Editor’s Note (June 2022): Looking for information regarding tracking for multiple subdomains in Google Analytics 4 (GA4)? Just so you know, GA4 handles subdomain tracking… Read More
Tag: PPC
Google Responsive Search Ads (And Why They’re About To Be All You’ve Got)
Google announced last year that as of June 30 of this year, Responsive Search Ads (RSAs) will be the primary ad type available in search… Read More
12 Marketing Plans For Your Rehab Center To Kickstart Its Growth (Updated March 2022)
Over the last several years, substance abuse and mental health treatment facilities have had to make multiple shifts in the tactics they use to perform… Read More
How to Protect Your Brand From Trademark Infringement In Google Ads (Updated Feb. 2022)
Are you one of the many businesses that have a registered trademark on your products, services, or company name? In case you didn’t already know,… Read More
How to Grow (Digitally) In the Pittsburgh DMA
Ah, Pittsburgh. You probably already know a thing or two about our city (and the surrounding Pittsburgh DMA), and both of them are likely related… Read More
How To Link Google Ads Console To Google Search Console (Updated 2022)
Why Should You Link Your Google Ads Console To Google Search Console? Um, because you’ll get more data. DUH! By connecting Google Search Console (GSC)… Read More
New Year’s Resolutions: Digital Marketing Edition (Updated For 2022)
Wow, 2021 was something else, wasn’t it? Thankfully, it’s almost over. That magical time of the year has come around again. Yes, it is time… Read More
What B2B Pros Need To Know After Canadian Marketing’s Big Night
Not only did our Canadian cousins celebrate their Thanksgiving recently (on the second Monday in October, just like every other year), but they also had… Read More
ECommerce in 2022: Keep Up the Good Work, But Don’t Stop Now (Updated November 2021)
As 2021 gradually fades into the past, we can reflect on many unexpected lessons from a truly terrible year. If there were any highlights from… Read More
What’s the Difference Between PPC and SEO Keywords?
As an agency that supplies a menu of different digital marketing services, we find ourselves talking A LOT about SEO keywords and PPC keywords. We… Read More