Tag: PPC

The Complete Beginner’s Guide to Quora Advertising

October 9, 2018 |   , ,

Quora is slowly becoming a serious marketing tool for many business looking to reach their target audiences with digital ads. When thinking about digital advertising,… Read More

7 Top Tips to Craft Compelling Expanded Text Ad Headlines

September 13, 2018 |   , , ,

There are good Google Search expanded text ads, and then there are text ads that are put together so well, they stop you in your… Read More

How to Track Users Across Subdomains (Without Going Insane)

Subdomains are a standard way to segment content on a website. From a developer’s perspective, subdomains are integral to utilizing multiple CMS platforms.  For this… Read More

How and Why to Link Google Search Console in Google Ads (Updated August 2018)

Google just announced – wait, it was actually announced back in 2013, but that was so five years ago 🙂 – that you can link… Read More

7 Signs You’re Spending Too Much on Google Ads

July 24, 2018 |   , ,

Pay-per-click advertising is a competitive and tricky world to navigate. Ad platforms like Google’s are incredibly effective marketing tools. But without extensive knowledge and experience… Read More

3 Amazing Excel Tricks For Marketers For Better Data Analysis

July 6, 2018 |   ,

At the risk of sounding too cliché regarding Excel for marketers, the age-old phrase remains true: If it ain’t broke, don’t fix it. To do… Read More

You Caught a Competitor Leveraging Your Brand Name in Google. Here are Your Options.

June 28, 2018 |   , , , , ,

Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. When a user performs… Read More

Making Sense of PPC Metrics – A Guide for CMO’s

June 6, 2018 |   ,

I’ve been involved in PPC a pretty long time – since 2001 and the days of GoTo.com*.  Originally I worked in-house and had to be… Read More

8 Marketing Strategies for Rehabs Now That SAMHSA Occupies 44K Top Rankings

Beginning in February 2018, Google began slowly rolling out a significant change to how it presents search results in the United States when users query… Read More

Bing Announces Multiple Changes & Feature Coming To Bing Ads

March 2, 2018 |   , , ,

There’s no denying the simple truth that Bing Ads hasn’t always been quite as robust as Google AdWords, but Bing has been in a constant… Read More

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