Marketers can’t rely on a single tactic or strategy anymore and expect results to plop into their laps. You have to be quick on your… Read More
Are you one of the many businesses that have a registered trademark? As you know, trademarking is an expensive and time-consuming process. One of our… Read More
Why Should You Link Your Google Ads Account To Google Search Console? Um, because you’ll get more data. DUH! By linking Google Search Console (GSC)… Read More
I’ve been involved in PPC a pretty long time – since 2001 and the days of GoTo.com*. Originally I worked in-house and had to be… Read More
So, What Is Direct Traffic? Google Analytics displays traffic sources as (direct) when the arrival session data is missing, or when a referring website/source sets… Read More
August 2020 Webinar: In-House vs. Agency Partner – What Digital Marketing Solution Is Right for You?
Direct Online Marketing is back with another informative webinar, this time addressing the age-old question: should I go it alone or hire somebody to help?… Read More
Understanding assisted conversions in Google Analytics can help you focus your digital marketing efforts. Assisted conversions are the silent supporters that push others into the… Read More
SEO or PPC? Which is the better marketing approach for businesses? Instead of dividing the two, here’s why you should be uniting them.
Pay-per-click advertising is a competitive and tricky world to navigate. Ad platforms like Google’s are incredibly effective marketing tools. But without extensive knowledge and experience… Read More