Tag: PPC

Bing Expands Verizon Media Relationship (And That’s Great for Marketers)

April 23, 2019 |   , ,

Google Ads isn’t the only game in town. Bing, DuckDuckGo, and Ahref’s are staking out their claims in the ad space. The relationship between Microsoft… Read More

This Is Why Your Direct Traffic in Google Analytics Is so High

March 21, 2019 |   , ,

What is Google Analytics direct traffic? When you first see (direct) appearing in your traffic stats, you probably make assumptions. However, as time goes on,… Read More

Our Top 10 Most Popular Digital Marketing Posts of 2018

2019 is finally here, and we can barely contain our excitement. At the beginning of a new year, now is the time to take a… Read More

New Year’s Resolutions: Digital Marketing Edition

That magical time of the year has come around again. Yes, it is time to make your new year’s resolutions. To help you get started,… Read More

The Complete Beginner’s Guide to Quora Advertising

October 9, 2018 |   , ,

Quora is slowly becoming a serious marketing tool for many business looking to reach their target audiences with digital ads. When thinking about digital advertising,… Read More

7 Top Tips to Craft Compelling Expanded Text Ad Headlines

September 13, 2018 |   , , ,

There are good Google Search expanded text ads, and then there are text ads that are put together so well, they stop you in your… Read More

How to Track Users Across Subdomains (Without Going Insane)

Subdomains are a standard way to segment content on a website. From a developer’s perspective, subdomains are integral to utilizing multiple CMS platforms.  For this… Read More

How and Why to Link Google Search Console in Google Ads (Updated August 2018)

Google just announced – wait, it was actually announced back in 2013, but that was so five years ago 🙂 – that you can link… Read More

7 Signs You’re Spending Too Much on Google Ads

July 24, 2018 |   , ,

Pay-per-click advertising is a competitive and tricky world to navigate. Ad platforms like Google’s are incredibly effective marketing tools. But without extensive knowledge and experience… Read More

3 Amazing Excel Tricks For Marketers For Better Data Analysis

July 6, 2018 |   ,

At the risk of sounding too cliché regarding Excel for marketers, the age-old phrase remains true: If it ain’t broke, don’t fix it. To do… Read More

Get a free, no-obligation consultation with a digital marketing expert