Bing Expands Verizon Media Relationship (And That’s Great for Marketers)
Google Ads isn’t the only game in town. Bing, DuckDuckGo, and Ahref’s are staking out their claims in the ad space. The relationship between Microsoft… Read More
Tag: PPC
This Is Why Your Direct Traffic in Google Analytics Is so High
What is Google Analytics direct traffic? When you first see (direct) appearing in your traffic stats, you probably make assumptions. However, as time goes on,… Read More
Our Top 10 Most Popular Digital Marketing Posts of 2018
2019 is finally here, and we can barely contain our excitement. At the beginning of a new year, now is the time to take a… Read More
New Year’s Resolutions: Digital Marketing Edition
That magical time of the year has come around again. Yes, it is time to make your new year’s resolutions. To help you get started,… Read More
The Complete Beginner’s Guide to Quora Advertising
Quora is slowly becoming a serious marketing tool for many business looking to reach their target audiences with digital ads. When thinking about digital advertising,… Read More
7 Top Tips to Craft Compelling Expanded Text Ad Headlines
There are good Google Search expanded text ads, and then there are text ads that are put together so well, they stop you in your… Read More
How to Track Users Across Subdomains (Without Going Insane)
Subdomains are a standard way to segment content on a website. From a developer’s perspective, subdomains are integral to utilizing multiple CMS platforms. For this… Read More
How and Why to Link Google Search Console in Google Ads (Updated August 2018)
Google just announced – wait, it was actually announced back in 2013, but that was so five years ago 🙂 – that you can link… Read More
7 Signs You’re Spending Too Much on Google Ads
Pay-per-click advertising is a competitive and tricky world to navigate. Ad platforms like Google’s are incredibly effective marketing tools. But without extensive knowledge and experience… Read More
3 Amazing Excel Tricks For Marketers For Better Data Analysis
At the risk of sounding too cliché regarding Excel for marketers, the age-old phrase remains true: If it ain’t broke, don’t fix it. To do… Read More