Tag: PPC

Simple Tricks to Mastering Gmail Ad Targeting (Updated August 2020)

Marketers can’t rely on a single tactic or strategy anymore and expect results to plop into their laps. You have to be quick on your… Read More

How to Protect Your Brand From Trademark Infringement In Google Ads (Updated August 2020)

August 12, 2020 |   , , , , , ,

Are you one of the many businesses that have a registered trademark? As you know, trademarking is an expensive and time-consuming process. One of our… Read More

How and Why to Link Google Search Console in Google Ads (Updated August 2020)

Why Should You Link Your Google Ads Account To Google Search Console? Um, because you’ll get more data. DUH! By linking Google Search Console (GSC)… Read More

Making Sense of PPC Metrics – A Guide for CMO’s (updated 2020)

August 5, 2020 |   ,

I’ve been involved in PPC a pretty long time – since 2001 and the days of GoTo.com*. Originally I worked in-house and had to be… Read More

Our Favorite Chrome Extensions for PPC

July 31, 2020 |   ,

We already shared with you a list of our favorite Chrome Extensions for SEO, but we wanted to make sure the other side of the… Read More

This Is Why Your Direct Traffic in Google Analytics Is So High (updated 2020)

July 30, 2020 |   , ,

So, What Is Direct Traffic? Google Analytics displays traffic sources as (direct) when the arrival session data is missing, or when a referring website/source sets… Read More

August 2020 Webinar: In-House vs. Agency Partner – What Digital Marketing Solution Is Right for You?

July 17, 2020 |   , , , ,

Direct Online Marketing is back with another informative webinar, this time addressing the age-old question: should I go it alone or hire somebody to help?… Read More

Understanding Assisted Conversions: Your Silent Helper in Digital Marketing

July 15, 2020 |   , , , ,

Understanding assisted conversions in Google Analytics can help you focus your digital marketing efforts. Assisted conversions are the silent supporters that push others into the… Read More

SEO vs. PPC: A Look at Why They Work Better Together (Updated 2020)

July 15, 2020 |   , , ,

SEO or PPC? Which is the better marketing approach for businesses? Instead of dividing the two, here’s why you should be uniting them.

7 Signs You’re Spending Too Much on Google Ads (Updated July 2020)

July 9, 2020 |   , ,

Pay-per-click advertising is a competitive and tricky world to navigate. Ad platforms like Google’s are incredibly effective marketing tools. But without extensive knowledge and experience… Read More

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