Understanding the difference between clicks and sessions is one of the more common challenges marketing professionals face when they analyze data from their Google campaigns.… Read More
Google is set to kick-off this year’s Google Marketing Live event where it will announce the release of new products and changes coming to the… Read More
Bing Ads is no more. Name-wise, I mean. Bing Ads is overhauling its brand focus; part of that restructuring is changing its name. Bing Ads… Read More
Google Ads isn’t the only game in town. Bing, DuckDuckGo, and Ahref’s are staking out their claims in the ad space. The relationship between Microsoft… Read More
What is Google Analytics direct traffic? When you first see (direct) appearing in your traffic stats, you probably make assumptions. However, as time goes on,… Read More
SEO or PPC? Which is the better marketing approach for businesses? Instead of dividing the two, here’s why you should be uniting them.
2019 is finally here, and we can barely contain our excitement. At the beginning of a new year, now is the time to take a… Read More
In today’s data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals to find multiple lead generation sources that are successful. Too… Read More