Tag: PPC

YouTube Placement Targeting Tips – Exclude Channels (And Save $)

April 6, 2021 |   ,

Controlling what sites your ads show on Google’s display network (and especially across YouTube) is valuable for advertisers. Display campaigns place ads in front of… Read More

Don’t Panic! What To Do About Google’s Changes to tCPA and tROAS

March 22, 2021 |   , , ,

You’re not panicking, are you? If you read the headlines about the newest changes that Google’s making to Target CPA and Target ROAS bidding on… Read More

What Is a Call to Action? (Click Here to Find Out)

Pay per click (PPC) advertising only makes sense when it’s driving towards a specific goal.  You want people to download a demo of your software,… Read More

Google’s Fees for International Ads Explained

March 4, 2021 |   , , , ,

Digital marketers understand better than anybody how a lot of little things can add up to have a big impact. The halcyon days of the… Read More

Stats and Insights from a Test of Keyword-insertion Code in Google Ads

January 25, 2021 |   ,

Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in headline 1. This finding comes from a test that we… Read More

January 2021 Webinar: Advanced Tactics to Generate Foreign Sales Online

January 14, 2021 |   , , ,

Unless you were living under a rock, you might remember 2020 as a year a lot of things happened. Seemingly all at once. If you… Read More

ECommerce in 2021: Keep Up the Good Work, But Don’t Stop Now

January 4, 2021 |   , , ,

As 2020 gradually fades into the past, we can reflect on many unexpected lessons from a truly terrible year. If there were any highlights from… Read More

How You Can Use Hyperlocal Ad Campaigns

December 22, 2020 |   ,

As we discussed in our previous post about hyperlocal SEO, one of the most surprising trends we see in digital marketing is in the search… Read More

New Year’s Resolutions: Digital Marketing Edition (Updated For 2021)

Wow, 2020 was something else, wasn’t it? Thankfully, it’s almost over. That magical time of the year has come around again. Yes, it is time… Read More

Why Would I Want to Use Audio Ads on YouTube?

November 25, 2020 |   , , ,

If you’re asking the question, you are clearly not among the many people who use YouTube to listen to music. According to the last numbers… Read More

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