Tag: SEO

How To Show Up In Google Search? When it comes to selling your products online, you need to show up on Google. Few digital channels can match the prowess of e-commerce search engine marketing (SEM). E-commerce has changed the way we shop as well as how retailers do business. Many…

As good stewards of the websites under our purview, we track a series of vital metrics and make our recommendations based on verifiable data. One of the most important of these, especially since the Core Web Vitals update, is how fast a webpage loads. Here at DOM, we typically default…

Editor's Note: Learn how Google Analytics 4 & Universal Analytics platforms compare to each other in this blog post - Google Analytics 4 vs Universal Analytics. So, What Is Direct Traffic? Google Analytics 4 displays traffic sources as (direct) when the arrival session data is missing, or when a referring…

As an agency that supplies a menu of different digital marketing services, we find ourselves talking A LOT about SEO keywords and PPC keywords. We use keywords all over the place, and they serve as the foundation of nearly every campaign we launch. Whether we are deploying Google Ads, cleaning…

Will A Slow Website Impact Sales? When your website loading speed is slow, your page load times can affect every metric that matters to you. Gone are the days of dial-up Internet when the average load time for a page was eight seconds. That might not seem like a lot,…

Google Analytics Subdomain Tracking Looking for information regarding subdomain tracking for monitoring users across your entire platform in Google Analytics 4 (GA4)? Updated: 4/18/2024 "GA4 is set-up to handle subdomains automatically if the same GA4 measurement ID is shared across all subdomains of the same root domain." Dana Schumacher, Senior…

When it comes to traffic, everyone wants big numbers. But if you operate a brick-and-mortar storefront or a local business that provides a service, it doesn’t matter how much traffic you get if it doesn’t bring in conversions and sales. You don't need big numbers... you need local SEO services.…

This article was updated 07/03/2024 The earth is no longer round... but that doesn't mean your international SEO (or overseas SEO) strategies should be linear. After marinating for twenty-odd years in a technological chrysalis, the world as we perceive it has emerged with four corners and a screen and fits…

This article has been updated 05/28/2024 When it comes to video hosting sites: Should I Use YouTube Or Vimeo? YouTube is tops for sheer reach Vimeo provides a better venue for gated content Do both if you can If the decision was that easy, you wouldn't need to research it,…

This article was updated 05/28/2024 How Can I Grow My YouTube Channel? Back in 2006, Google bought a little website by the name of YouTube for the bargain price of $1.65 billion. Since then, YouTube has become, in effect, the internet’s second most popular search engine. Now was YouTube already…

Machine Learning and AI have changed everything about the Internet. The new 2023 Helpful Content update from Google is another example of this. Google has created this new so-called Helpful update using Machine Learning and Artificial intelligence to better understand the content on a page similar to the way a…