Tag: SEO

How to Adjust Your Digital Marketing Efforts in Times of Crisis

Latest Update: A recording of the webinar is now live.  Click here to learn more about the PRSA webinar about communications and marketing in times… Read More

Image SEO: Does Alt Text Still Matter? (Updated January 2020)

January 9, 2020 |   , , ,

With all of the buzz following Google’s redesign of their image search UI in February 2018, alt text for images SEO is back with a vengeance.… Read More

New Year’s Resolutions: Digital Marketing Edition (Updated For 2020)

That magical time of the year has come around again. Yes, it is time to make your new year’s resolutions. To help you get started,… Read More

Video Hosting: YouTube or Vimeo?

December 26, 2019 |   , , , ,

When it comes to video hosting sites: YouTube is tops for sheer reach Vimeo provides a better venue for gated content Do both if you… Read More

16 Actionable Lead Generation Ideas For Software Companies (Updated November 2019)

In today’s data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals to find multiple lead generation sources that are successful. Too… Read More

Eliminate Passive Voice to Improve Readability and SEO with the Yoast WordPress Plugin

October 25, 2019 |   , , ,

This blog post was written to demonstrate the value of writing in the active voice. (Your passive voice sensor should be tingling). So what do… Read More

Australian SMB Ombudsman Says ‘Dodgy Practitioners’ Of SEO Need Regulation (Updated October 2019)

Australia is set to become the first nation in the world to draft legislation which would protect consumers from digital marketing scams. The Australian Small… Read More

How To Crush Your Unminified JavaScript And CSS Issues In Site Audits

September 23, 2019 |   , ,

You’ve probably heard about the benefits of having a fast loading website from more digital marketing professionals than you want to admit. One of the… Read More

How To Prioritize Link Building Tactics During A Site Migration (Updated September 2019)

There’s no getting around the fact that site migrations can be a harrowing experience if details both large and small are not taken care of… Read More

Google Marketing Live: Top 5 Sessions You Need to Attend in 2019

May 14, 2019 |   , , ,

Google is set to kick-off this year’s Google Marketing Live event where it will announce the release of new products and changes coming to the… Read More

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