Tag: SEO

Catch A Competitor Bidding And Ranking For Your Brand? Here’s Your Options. (Updated May 2020)

May 20, 2020 |   , , , , ,

Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. But when you find… Read More

Set Your Course In Google Search Console With International Targeting (Updated May 2020)

Does your business operate in different countries? Hoping to find new customers in new markets with international targeting SEO strategies on a new site? Google… Read More

Webinar: Updating Digital Marketing in Uncertain Times

Join your industry peers to learn how to evaluate your current digital marketing efforts and adjust your campaigns for the short- and mid-term. This session… Read More

How to Adjust Your Digital Marketing Efforts in Times of Crisis

Latest Update: A recording of the webinar is now live.  Click here to learn more about the PRSA webinar about communications and marketing in times… Read More

Image SEO: Does Alt Text Still Matter? (Updated January 2020)

January 9, 2020 |   , , ,

With all of the buzz following Google’s redesign of their image search UI in February 2018, alt text for images SEO is back with a vengeance.… Read More

New Year’s Resolutions: Digital Marketing Edition (Updated For 2020)

That magical time of the year has come around again. Yes, it is time to make your new year’s resolutions. To help you get started,… Read More

Video Hosting: YouTube or Vimeo?

December 26, 2019 |   , , , ,

When it comes to video hosting sites: YouTube is tops for sheer reach Vimeo provides a better venue for gated content Do both if you… Read More

Eliminate Passive Voice to Improve Readability and SEO with the Yoast WordPress Plugin

October 25, 2019 |   , , ,

This blog post was written to demonstrate the value of writing in the active voice. (Your passive voice sensor should be tingling). So what do… Read More

Australian SMB Ombudsman Says ‘Dodgy Practitioners’ Of SEO Need Regulation (Updated October 2019)

Australia is set to become the first nation in the world to draft legislation which would protect consumers from digital marketing scams. The Australian Small… Read More

How To Minify JavaScript And CSS Files: Crush Unminified JS And CSS Issues

September 23, 2019 |   , ,

You’ve probably heard about the benefits of having a fast loading website from more digital marketing professionals than you want to admit. One of the… Read More

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