How and Why to Link Google Search Console in Google Ads (Updated August 2020)
Why Should You Link Your Google Ads Account To Google Search Console? Um, because you’ll get more data. DUH! By linking Google Search Console (GSC)… Read More
Tag: SEO
This Is Why Your Direct Traffic in Google Analytics Is So High (updated 2020)
So, What Is Direct Traffic? Google Analytics displays traffic sources as (direct) when the arrival session data is missing, or when a referring website/source sets… Read More
August 2020 Webinar: In-House vs. Agency Partner – What Digital Marketing Solution Is Right for You?
Direct Online Marketing is back with another informative webinar, this time addressing the age-old question: should I go it alone or hire somebody to help?… Read More
Understanding Assisted Conversions: Your Silent Helper in Digital Marketing
Understanding assisted conversions in Google Analytics can help you focus your digital marketing efforts. Assisted conversions are the silent supporters that push others into the… Read More
SEO vs. PPC: A Look at Why They Work Better Together (Updated 2020)
SEO or PPC? Which is the better marketing approach for businesses? Instead of dividing the two, here’s why you should be uniting them.
Catch A Competitor Bidding And Ranking For Your Brand? Here’s Your Options. (Updated May 2020)
Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. But when you find… Read More
Set Your Course In Google Search Console With International Targeting (Updated May 2020)
Does your business operate in different countries? Hoping to find new customers in new markets with international targeting SEO strategies on a new site? Google… Read More
Webinar: Updating Digital Marketing in Uncertain Times
Join your industry peers to learn how to evaluate your current digital marketing efforts and adjust your campaigns for the short- and mid-term. This session… Read More
How to Adjust Your Digital Marketing Efforts in Times of Crisis
Latest Update: A recording of the webinar is now live. Click here to learn more about the PRSA webinar about communications and marketing in times… Read More
Image SEO: Does Alt Text Still Matter? (Updated January 2020)
With all of the buzz following Google’s redesign of their image search UI in February 2018, alt text for images SEO is back with a vengeance.… Read More