Tag: SEO

How To Do SEO for ChatGPT Face it: AI isn't leaving - no matter how much we hate it. So, what can we do now? How do you optimize for ChatGPT and other AI platforms? It is increasingly important these days if you want to stay competitive. With so many…

As highly capable digital marketers, we have an unprecedented number of tools to help us do our jobs. Last time we checked (a few minutes ago), the most popular marketing automation software, coming in with around 20% of the market share, was Adobe’s Marketo platform. If you have anything whatsoever…

This article was updated 08/18/2025. Editor’s Note (2025 Update): Since this article was first published, the importance of backlink management during a site migration has only grown. Backlinks remain one of the most influential SEO signals, but search engines have become more discerning about how those links pass value. When…

Updated: 9/11/2025 Here's some help with Google international SEO. This video lays out 5 resources to start or optimize your export marketing and international targeting. Your business may qualify for grants or loans from federal, state, or municipal organizations that aim to help U.S.-based companies expand their reach internationally. Does…

This article was updated 08/11/2025. Editor’s Note (Updated July 2025) This article was originally published in 2015 and discusses early access to a now-retired feature called the Search Impact Report in what was then Google Webmaster Tools. The tool has since been rebranded to Google Search Console, and the Search…

Updated 6/1/2025 You've probably heard about the benefits of having a fast-loading website from more digital marketing professionals than you want to admit. One of the most efficient ways you can speed up your site across each page occurs when you take the time to address issues with unminified JavaScript…

This Article Was Updated 07/14/2025 Can You Use Competitors' Names In Google Ads? Can They Use Your Brand In Google Ads Keywords? Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. But when you find a competitor using…

This article was updated 06/20/2025. I know what you’re thinking: why would I want to publish hidden website pages? If you don’t already know the answer, keep reading. Or if you’re looking for more information about whether they hurt or help the SEO footprint of your website, you can keep…

Ah, Pittsburgh. You probably already know a thing or two about our city (and the surrounding Pittsburgh DMA), and both of them are likely related to sports. Art fans, movie buffs, foodies all have different reasons to hear about us, too, but you can go to other websites for those…

This article was updated 04/28/2025. Why Should You Consider Google Ads Linking to Google Search Console? Um, because you’ll get more data. DUH! By linking Google Search Console (GSC) with Google Ads, you get a snapshot glance of paid vs. organic keywords. You will get data at the Search Query…

updated 2025 When it comes to targeting keywords for SEO, there are a lot of factors to consider. How big should your keyword target list be each quarter? What types of keywords should you focus on? And how do you determine which keywords are the best for your business? Don’t…