Tag: SEO

How and Why to Link Google Search Console in Google Ads (Updated August 2020)

Why Should You Link Your Google Ads Account To Google Search Console? Um, because you’ll get more data. DUH! By linking Google Search Console (GSC)… Read More

This Is Why Your Direct Traffic in Google Analytics Is So High (updated 2020)

July 30, 2020 |   , ,

So, What Is Direct Traffic? Google Analytics displays traffic sources as (direct) when the arrival session data is missing, or when a referring website/source sets… Read More

August 2020 Webinar: In-House vs. Agency Partner – What Digital Marketing Solution Is Right for You?

July 17, 2020 |   , , , ,

Direct Online Marketing is back with another informative webinar, this time addressing the age-old question: should I go it alone or hire somebody to help?… Read More

Understanding Assisted Conversions: Your Silent Helper in Digital Marketing

July 15, 2020 |   , , , ,

Understanding assisted conversions in Google Analytics can help you focus your digital marketing efforts. Assisted conversions are the silent supporters that push others into the… Read More

SEO vs. PPC: A Look at Why They Work Better Together (Updated 2020)

July 15, 2020 |   , , ,

SEO or PPC? Which is the better marketing approach for businesses? Instead of dividing the two, here’s why you should be uniting them.

Catch A Competitor Bidding And Ranking For Your Brand? Here’s Your Options. (Updated May 2020)

May 20, 2020 |   , , , , ,

Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. But when you find… Read More

Set Your Course In Google Search Console With International Targeting (Updated May 2020)

Does your business operate in different countries? Hoping to find new customers in new markets with international targeting SEO strategies on a new site? Google… Read More

Webinar: Updating Digital Marketing in Uncertain Times

Join your industry peers to learn how to evaluate your current digital marketing efforts and adjust your campaigns for the short- and mid-term. This session… Read More

How to Adjust Your Digital Marketing Efforts in Times of Crisis

Latest Update: A recording of the webinar is now live.  Click here to learn more about the PRSA webinar about communications and marketing in times… Read More

Image SEO: Does Alt Text Still Matter? (Updated January 2020)

January 9, 2020 |   , , ,

With all of the buzz following Google’s redesign of their image search UI in February 2018, alt text for images SEO is back with a vengeance.… Read More

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