Tag: SEO

If you think this blog sprang fully-formed like Venus from the ocean, stop right there. As the old sayings go, nothing in our world is free, the only two guarantees are death and taxes, and you can’t have a search engine optimization (SEO) strategy without a plan. Well, that last…

Starting in June 2021, Google will be rolling out a new ranking system for 2021. So, what does that mean for your business? After this change, it will be crucial to optimize websites to these new standards to rank higher in Google’s search results.   If you’ve been thinking about…

May 2021 Keyword Search Campaigns Justin talks through recent changes in Google's phrase match keywords with Keep Optimising host Chloe Thomas. An excerpt: "Google made an announcement back in February that phrase match keywords are going to start acting like modified broad keywords. Originally you only had broad match, phrase…

No, there’s not an echo in here, and you’re not seeing things—this is our second post about core web vitals. The first time we told you about them it was to help you answer these questions: What are core web vitals? And what should I do about them? What we…

If one were to think of the internet as a vast, digital ocean of so, so many websites, then there would be at the bottom of that ocean countless beautiful, fun, engaging websites locked in sunken treasure chests that will never see the light of day. For many of those…

Unless you were living under a rock, you might remember 2020 as a year a lot of things happened. Seemingly all at once. If you were under a rock, you should probably stay there. Because 2021 looks like it’s going to be pretty weird, too. But if you’re like us,…

The holidays in 2020 don’t look like any holiday in recent memory, and not for very happy or fun reasons. As if the holidays weren’t stressful enough on their own, we have to deal with a deadly virus, lockdowns, stay-at-home orders, quarantine procedures, our family members’ opinions about all of…

We’ve already told you about ways you can improve your results on YouTube, the world’s second-most-used search engine, but we were only just getting started. As we’ve seen in our work on SEO, Google often favors its own products, which is good news for you. This means double your money:…

Over the past 12 to 18 months, one of the most frequently found sites on the first page of Google search engine results pages (SERPS) has been Quora.com. But does Quora help with SEO? The answer to this question is a hearty "yes, Quora helps with SEO." But if you’ve…

Gated content, like a long-form video or an ebook, is material so good and so valuable that people will fill out a form and volunteer their contact information for it. They don’t just want a blog post or an infographic—they want something with meat on its bones. Wait, I know…

Direct Online Marketing is back with another informative webinar, this time addressing the age-old question: should I go it alone or hire somebody to help? While DIY solutions have never been more plentiful, the ROI of hiring an outside agency can be pretty attractive. We’ll help you decide which solution…