Tag: social media

What is Social Commerce? Does It Matter In B2B?

Social commerce is a fairly new term, but its definition is growing more clear as time goes on and more companies apply it to their… Read More

How Can I Use Modular Content in My Digital Marketing?

Modular content is content that you can easily repurpose to satisfy an array of needs. Creating content that you can slot into multiple platforms and… Read More

Why LinkedIn Is Messing Up Your Analytics Traffic Data (and How to Fix It) [Updated 2020]

Editor’s Note: Looking for information on why LinkedIn may be messing up your traffic data in GA? If so, then we guess you are probably… Read More

How Important Are Social Media Profiles to SEO Anyway? (Updated 2020)

August 5, 2020 |   , , ,

Social media is about so much more than just attractive pictures and recycled memes — without adequate consideration, social media can either help or hurt… Read More

Webinar: Updating Digital Marketing in Uncertain Times

Join your industry peers to learn how to evaluate your current digital marketing efforts and adjust your campaigns for the short- and mid-term. This session… Read More

How to Adjust Your Digital Marketing Efforts in Times of Crisis

Latest Update: A recording of the webinar is now live.  Click here to learn more about the PRSA webinar about communications and marketing in times… Read More

Higher Education Marketing: Maximize Student Recruitment with Facebook Ads [FREE EBOOK]

Why use Facebook for higher-ed student recruitment? It’s one of the most robust ad platforms on the planet. Check out our latest ebook!

The Beginner’s Influencer Marketing Guide

August 1, 2018 |   , ,

To understand one of the more buzzed-about digital promotion tactics, this influencer marketing guide for beginners is a terrific place to start.  Digital marketers constantly… Read More

What The Latest Snapchat Feature Means For Users And Brands

January 25, 2018 |   , ,

Just when you thought Snapchat was going to start fading into the background thanks to Instagram stealing their idea for Stories, the social app had… Read More

How To Move Forward After The Facebook Algorithm Change in 2018

It’s a new year, and Facebook is making changes. Once again, Facebook has publicly announced some new tweaks are coming to their proprietary News Feed… Read More

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