Leland Reed

Among the digital services DOM offers, pay-per-click is one of our most numbers-focused time-intensive undertakings. Creating profitable PPC campaigns and scaling them to a client’s goals is both art and science.

Leland Reed, DOM’s Lead Digital Advertising Strategist, crafts and helps the PPC team customize ad buying strategies for numerous clients.

Leland’s paramount concern is client return on investment, something he and his team begin working to accomplish even before a campaign goes live. He mentors a team of PPC strategists and account managers through a client-product analysis phase. Determining the most efficient initial spend means exceeding profitability goals for the client.

In other words, Leland’s digital advertising philosophy means performing due diligence on client products and services prior to campaign launches as a way to cut down on the figuring-it-out phase where some PPC buyers start.

Leland works closely with clients in the e-commerce, SaaS, and higher education verticals. He and the team focus acutely on consumer behavior. They construct paid campaigns that track a consumer’s online journey, and thereby drive qualified leads based on consumer interest and actions.

Whether managing search, social or display ads, Leland and the team have a long history of success. By working with advertising platforms like Google, Bing, Yahoo!, LinkedIn, Facebook/Instagram, YouTube, and more, DOM’s strategists are able to maximize brand exposure and ROI.

While Leland may not be a client’s direct point of contact, he remains involved strategically in many advertising accounts. He makes himself available, day or night or weekend, to any client who wants to discuss their account.

Leland received his M.S. in Integrated Marketing Communications from West Virginia University. He’s one of WVU’s most passionate fans: he hasn’t missed a home football game since 2003. Unfortunately for him, WVU’s football program often gives him a bad case of analysis paralysis.

Recent Posts By Leland Reed

Improve Website Performance With Faster Loading Times and Better User Experience

5 Min Read | October 2, 2023

A website is one of the first impressions a consumer is going to have with a company. Making sure that it loads fast and is…

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Improve WordPress Website Security With These Best Practices and Plugins

5 Min Read | September 20, 2023

With the rising number of security breaches and attacks, it has become increasingly critical to adopt proactive measures that prioritize the protection of your WordPress…

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10 Website Examples To Spark Inspiration For Your Next Web Design Project

6 Min Read | July 13, 2023

Let’s journey to the land where pixels and wireframes dance harmoniously to create incredible user experiences; where white space fills the air and encourages the…

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Why Digital Marketers Should Invest In Graphic Design Services

9 Min Read | June 29, 2023

As businesses strive to make their mark in the digital landscape, one aspect that holds significant power, but tends to be overlooked and undervalued, is…

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How AI Imagery Shaped The Look Of Our Latest Webinar

10 Min Read | June 1, 2023

We’ve all heard the age-old adage: don’t judge a book by its cover, but as a designer, I can’t help but disagree with this statement,…

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