Author: Jim Foreman

Metaverse Marketing | Marketing in the Metaverse
By Jim Foreman| 9 Min Read | March 28, 2024

Should I Be Including the Metaverse in My Digital Marketing Plan?

The metaverse is such a common noun these days that spellcheck doesn’t even give it…

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PPC Personalization | Personalized PPC Advertising
By Jim Foreman| 7 Min Read | March 22, 2024

Personalize That Pay Per Click Plan Post-Haste!

Table of Contents Introduction Key Areas for PPC Personalization Advanced Personalization Tactics Measuring the Impact…

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AI Web Design | Web Design AI | Cybernetic Man Works at Laptop
By Jim Foreman| 10 Min Read | March 14, 2024

Should I Use an AI to Make My Next Website?

Table of Contents Introduction AI's Potential Benefits Why the Human Touch is Essential How to…

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Zen and the Art of First-Party Data Strategy
By Jim Foreman| 11 Min Read | March 7, 2024

Zen in the Art of First-Party Data Strategy

Table of Contents The Introduction The What and Why of First-Party Data Core Principles for…

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Video Content Marketing | How to Do Video Marketing
By Jim Foreman| 8 Min Read | February 29, 2024

Short, Snappy, Successful Video Content That Wins

Table of Contents How and Why to Use Video in Your Digital Ads Where Can…

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SEO Rules | SEO Best Practices | Hand Choosing Tactics
By Jim Foreman| 8 Min Read | February 15, 2024

The 5 Bedrock SEO Rules That Will Always (Probably) Be True

Table of Contents Introduction User Experience Matters Backlinks Build Authority Keywords Are the Compass of…

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PPC Tips
By Jim Foreman| 11 Min Read | February 8, 2024

Top PPC Tips for Dominating Sales in 2024

Table of Contents Introduction Evolving Trends in PPC for 2024 Embracing the Shift to Voice…

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SEO for SGE | Google SGE Update | Webinar Graphic
By Jim Foreman| 3 Min Read | January 9, 2024

Google SGE: Future Proof Against SEO’s Biggest Change in 20 Years

Pittsburgh, PA, January 9, 2024 – Direct Online Marketing (DOM), a leader in innovative digital…

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Google ads on a phone
By Jim Foreman| 8 Min Read | December 12, 2023

From Zero to Hero: Transforming Your Google Ads Campaigns in 30 Days

Table of Contents Introduction Preparing for Your Google Ads Campaign Transformation Week 1: Campaign Setup…

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Tea Leaves
By Jim Foreman| 10 Min Read | December 6, 2023

Reading the Tea Leaves – What’s Coming Next in Digital Marketing

Table of Contents Introduction The Rise of Artificial Intelligence and Machine Learning in PPC The…

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Google Analytics
By Jim Foreman| 8 Min Read | December 4, 2023

GA4 Comparisons, the New Segments

Google Analytics 4 (GA4) is the standard tool for tracking and understanding web and app…

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PPC Ad Management | Leveraging Google Ad Scripts
By Jim Foreman| 10 Min Read | October 19, 2023

How to Leverage Google Ads Scripts for Automated Success

Table of Contents Understanding Google Ads Scripts Getting Started with Google Ads Scripts Practical Automation…

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