ECommerce in 2023: Keep Up the Good Work, But Don’t Stop Now (Updated November 2022)

As 2022 gradually fades into the past, we can reflect on many unexpected lessons from a truly terrible year. If there were any highlights from 2021 at all, they were in the fat bottom lines of e-commerce companies. As sweet summer children of 2019, and then 2020, we all knew that the next year would […]

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Which Crypto Platform Has The Best SEO Strategy?

With the rise of legitimate businesses accepting crypto as viable payment options comes an increase in demand for information about cryptocurrencies. Because of that increase in information and interest, there is a greater need than ever for the coin creators and digital wallet platforms to invest in crypto SEO. This means more people are looking […]

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SEO Trends Used By Pittsburgh’s Top Cybersecurity Companies

When you look at Pittsburgh today, you’ll see a historic metropolis spread out over dozens of beautiful neighborhoods with millions of friendly people. The modern American city was born here, as Pittsburgh provided the steel and glass that made those other cities possible. That was yesterday. We love remembering yesterday. We have museums all about […]

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What Are Micro-Moments To Google (And How Should B2Bs Leverage Them?)

Are your prospective clients or customers the types of people who need to go somewhere, or know and do something before they ultimately choose to buy your product or service to support their growth efforts? If yes, then you and your marketing team need to have a great handle on the micro moments of the […]

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What is Google Analytics 360 and What Can the Data Do For You? (Updated 2022)

Editor’s Note: Looking for information on Google Analytics 360? Are you still using the traditional version of the platform – Universal Analytics? You are at risk of losing any of your historical performance data in 2023 if you don’t set up and properly configure Google Analytics 4. Learn how the two platforms compare to each […]

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How to Grow (Digitally) In the Pittsburgh DMA

Ah, Pittsburgh. You probably already know a thing or two about our city (and the surrounding Pittsburgh DMA), and both of them are likely related to sports. Art fans, movie buffs, foodies all have different reasons to hear about us, too, but you can go to other websites for those things. If you’re interested in […]

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Which Site Speed Tool is Better? Google PageSpeed Insights vs Pingdom (Updated 2022)

As good stewards of the websites under our purview, we track a series of vital metrics and make our recommendations based on verifiable data. One of the most important of these is how fast a web page loads. Here at DOM, we typically default to two tools – Solarwinds’ Pingdom page speed tool and PageSpeed […]

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What B2B Pros Need To Know After Canadian Marketing’s Big Night

Not only did our Canadian cousins celebrate their Thanksgiving recently (on the second Monday in October, just like every other year), but they also had the annual Canadian Marketing Association Awards! We’re always on the lookout for ways to do digital marketing better. One of the best ways to find new ways of doing things, […]

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What’s the Difference Between PPC and SEO Keywords?

As an agency that supplies a menu of different digital marketing services, we find ourselves talking A LOT about SEO keywords and PPC keywords. We use keywords all over the place, and they serve as the foundation of nearly every campaign we launch. Whether we are deploying Google Ads, cleaning up content for SEO, or […]

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