Software Developer Startup


An industry leader in the development of software to monitor Big Data applications rebranded to improve name recognition, alignment, and adoption of its enterprise product. They sought the help of a digital marketing agency to optimize a website migration and increase trial downloads as part of strategic effort for improving their marketing to software developers. When the time came, they turned to Direct Online Marketing.

DOM was first tasked with strategic guidance on SEO migration services to combine two domains into a new, branded domain. Once the new site was launched, DOM delivered a comprehensive digital marketing strategy to drive more new users and traffic to the site from search, while also increasing the contribution of organic search visits to software trial downloads.


Following the migration of the websites, DOM assisted this developer with full service SEO, including onsite optimization, link building services, and content creation to increase their volume of keyword-rich content. This software was new to market and provided a solution to a problem many developers were not aware they were going to face. In order to grow traffic and increase trials using SEO, DOM employed tactics like:

  • Optimizing content for phrases that included compatible technologies

  • Writing blog posts comparing the software to “Magic Quadrant” competitors

  • Conducting outreach to build links and improve visibility on sites that curate and review Big Data applications


Marketing to software developers is not always an easy proposition. However, this company saw traffic from organic search swell 121% with over 100% growth in the volume of new users over the previous year thanks to DOM’s search strategies. The influx of traffic also caused organic search to become the top source of software trial starts, led to substantial increases in email sign ups, and grew residual revenue from training services.

marketing to software developers results

This SaaS SEO success story isn't the first and only case study of us helping companies in the software and tech sectors generate more demand and sales opportunities using digital marketing. Check out some of these other case studies to learn more about some of the results we have help our clients achieve.

By The Numbers


Traffic Up


New Users Up


Percentage of Software Trials Up

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