How do People Find Answers to Health Related Questions?
One of my favorite sitcom lines was from Roseanne, circa 1992. Darlene’s uncle brings a vcr and she says with incredibly dry delivery, “Alright, the Connor Conner family leaps into the 80’s.” That’s kind of how I feel today about the newest feature for Direct Online Marketing: polls.
Recently, we came across some really interesting research regarding how consumers look for answers to their healthcare related questions and issues. The answers may surprise you. They did me.
Healthcare Marketing Finding #1
People turn to the internet for answers to their health care questions even more than to a healthcare professional. [Update: this research provided by Harris Interactive.] Seriously. 65% to 62%. I don’t know whether that’s a good thing or a bad thing, but to use the most tired phrase of the last couple years, it is what it is. If you’re a hospital, doctor, cancer center, fertility clinic, drug maker, or are involved in healthcare in any other way, you need to know this.
It reminds me of a Scrubs episode where Dr. Kelso deals with a snotty know-it-all patient who was looking up information about her health problems in the hospital bed while he was trying to treat her.
Healthcare Marketing Finding #2
So of the online places one can find answers to their healthcare questions, which do you think is the most popular? Vote in our poll below and find out the answer next week:
[polldaddy poll=1061825]
Oh and one last thing: Happy Halloween!!!!!!!!!! Let us know what you think of the new design and whether we should keep it permanently.
Want to check out more of our actionable ideas to grow confidently online in the medical and health industry? Check out some of these blog posts below.
