How To PPC Target Prospects in Frederick, MD and Beyond

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You want your business to be prominent online. We know that pay-per-click (PPC) advertising can help.

There are a host of benefits that come along with running PPC marketing campaigns including budget control, only paying for ad clicks, detailed reporting, and targeting.

Let’s focus on targeting.

What Targeting Options Are Available?

  1. Keyword Targeting: Create a campaign focusing on keywords that relate to your product or service and your ads will appear when someone is searching with the same or similar keywords. This puts your ads in front of searchers who are the most interested in your business and likely to click on your ad.
  2. Location Targeting: You can set specific geographic locations to only show ads where your customers are located or have your ads show when someone searches for related products or services near you. Have a delivery service? Use radius targeting to only include the distance you’re willing to travel.
  3. Device Targeting: Reach customers when they are nearby and show them ads tailored to increase calls to your business. By the way, mobile is very important—learn more from us here, here, or here.
  4. Day/Time Targeting: Schedule your ads to display on specific days or times when your customers are online.

PPC targeting doesn’t end with these three options. You can also add targeting for specific demographics, languages, websites, and more.

Want to hear additional insider knowledge and get a free breakfast?
Of course you do!

Reserve your seat for our Grow with Google event in Frederick, MD. It’s Tuesday, August 25 at the Delaplaine Visual Arts Center and comes jam-packed with news from Google execs, one-on-one SEO & PPC consultations, and a delicious breakfast.

CoolCat

There is a lot to learn when it comes to PPC advertising, but the results are highly measurable and can be very profitable for your business. Let us help get you on the right path.

Nikki Powley

About The Author

Nikki Powley is a contributing writer to Direct Online Marketing. She contributes articles that discuss digital advertising and PPC strategy. Nikki sits on the board for OVConnect, an organization that supports young business professionals. She enjoys spending time with her husband and son.

View Nikki's full bio.
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