LISTEN: DOM SEO Strategist Jonathan Bentz Talks SEO Site Migration

Cory Hedgepeth | |

DOM Senior Digital Marketing Strategist Jonathan Bentz made an appearance on “5 Minutes With,” a podcast series by Bluehorn.com’s Vice President of Technology, Wes Benwick.

Bentz’s segment focused on the tricky art of website migrations and how businesses can utilize more sophisticated approaches to help reduce negative SEO impacts.

During the podcast, Bentz identifies a number of unique site migration types that companies often fail to optimize correctly. When it comes to SEO site migrations, it’s important to recognize the many nuances that can contribute to rankings losses if site owners don’t properly attend to them.

Bentz says that the biggest mistakes companies make during an SEO migration are when the company “just updates the website and does everything SEO friendly without taking the site’s history into account.” He goes on to explain that we often “underestimate” the amount of history Google has in our site’s file. According to Bentz, you need to tell Google where to go, broken links are the bane of SEO success.

For Google, they tend to move on and replace content that’s non-responsive. A site migration is a window that closes fast, CMO’s lacking appropriate strategy risk analytics flatline.

Bentz implores CMOs to follow a refined site migration checklist to help ensure the least possible rankings fallout.

The podcast link can be found here.

About The Author

Cory Hedgepeth is a staff writer and Senior Digital Marketing Strategist for Direct Online Marketing. He covers trending news in search engine optimization, email marketing, and social media. Cory has contributed to CustomerThink, the Institute For Entrepreneurial Excellence at Pitt, and major publications like USA Today over the span of 10-plus years. His career in digital marketing began in 2001. Today he consults for global brands on search engine optimization strategy, including content marketing efforts. He’s a diehard Kansas City Chiefs fan who bravely faces their annual playoff choke jobs.

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