Stand Out From The Crowd: Your Guide to Google Maps Promoted Pins

Google Places

Welcome! I’m glad you’ve stopped by to learn about a new Google AdWords feature—Promoted Pins.

It was officially announced in May, and we broke the news in this blog post. (You should stay here and read that one next.)

Google has run ads in Maps before, but it never stuck. So why now? Let me give you a few stats:

  • Every month people visit 1.5 locations related to a Google search
  • 30% of mobile searches are location related
  • 76% of people who use their mobile devices to search for something nearby visit a business within one day

Clearly, mobile and local searches are important and growing rapidly.

If so many potential consumers are searching near your business, wouldn’t it be nice to stand out from the crowd?


Enter scene: Promoted Pins.

Let’s say you own the Potbelly Sandwich Shop in downtown Louisville, KY.

Thousands of hungry people in your area are searching for a lunchtime spot and going to Google Maps for insight on finding “sandwiches.”

How can you be sure that those hungry people know about your “toasty warm sandwiches, craveable fresh salads, and hand-dipped milkshakes”?

Right now, the Google Map result looks like this:

Map Pre Pin

With Promoted Pins, you can make Google Maps look more like this:


The same people searching for “sandwich” might now see your location with:

  • Purple Pin
  • Your Logo

Plus, you will now have space to add any specials to further encourage hungry diners to visit your location.

Getting Started with Promoted Pins

This new advertising feature is currently in beta, and Google had not yet announced a launch date.

However, there are three things you can do today.

  • Review your Google My Business account and make sure the information is correct and complete. This information can be displayed in Google Maps now.
  • Create location extensions in AdWords by simply connecting your Google My Business account in the Extensions tab. By activating location extensions, your business address and hours of operation can be displayed in your search text ads.
  • Call Us. As masters of SEO & Paid advertising and a Google Partner in the Managed Agency Program, we get access to Google beta tests and get to test them for our clients before they are released to the public.

Google Comes to Louisville

Are you in the Louisville, KY area and interested in learning more? Great!

Citation for my facts and some other awesome digital marketing information can be found here:

Nikki Powley

About The Author

Nikki Powley is Director of Operations at DOM. She is certified in five Google Ads platforms, Google Analytics, and Microsoft Advertising. Her experience has been trusted by CIO Online, and she has been a featured speaker at the Integrate Conference. She holds a Bachelor's Degree from Point Park University, and enjoys spending time with her family when she's not crafting high ROI ad campaigns.

View Nikki's full bio.
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