Tag: google ads

Trademark Approval for Resellers | Approval for Resellers in Google Ads
By Justin Seibert| 8 Min Read | March 8, 2024

Want Approval For Resellers And Partners To Use Your Trademark In Google Ads? (Updated March 2024)

The use of third-party trademarks in Google Ads campaigns is always a risky endeavor. In…

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AI Copywriting in Marketing | Will AI Replace Copywriters? | AI Copywriting Blog Graphic
By Chris Loren| 9 Min Read | December 21, 2022

Will AI Replace Copywriters? (Our Review Of Unbounce Smart Copy)

Editor's Note: In May 2021, landing page builder and platform software company Unbounce acquired Snazzy.ai…

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Micro Moments Marketing | Marketing for Treatment Centers | Micro Marketing Blog Image
By Leland Reed| 4 Min Read | September 7, 2022

A High Growth Micro Moments Marketing Example For Treatment Centers

In 2015, Google introduced micro-moments as a way to capture users at times when they…

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Responsive Search Ads | Responsive Search Advertising | Google RSAs Blog Graphic
By Ryan Norman| 7 Min Read | May 31, 2022

Google Responsive Search Ads (And Why They’re About To Be All You’ve Got)

Google announced last year that as of June 30 of this year, Responsive Search Ads…

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PPC and SEO for Rehabs | Digital Advertising for Rehabs | Digital Marketing for Rehabs
By Jonathan Bentz| 25 Min Read | March 31, 2022

12 Marketing Plans For Your Rehab Center To Kickstart Its Growth (Updated March 2022)

Over the last several years, substance abuse and mental health treatment facilities have had to…

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Zero Party Data | 1st Party Data | 3rd Party Data | Data Parties Blog Graphic
By Chris Loren| 7 Min Read | March 16, 2022

Zero-Party Data vs. First And Third-Party Data (Win Buzzword Bingo, Guaranteed!)

Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the…

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Banning Surveillance Advertising Act | Surveillance Advertising Act | Surveillance Advertising
By Justin Seibert| 6 Min Read | January 21, 2022

Should Advertisers And Consumers Worry About the Banning Surveillance Advertising Act?

On Tuesday, three members of the United States Congress introduced the Banning Surveillance Advertising Act…

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Why You Should Link Google Ads Console To Google Search Console
By Nikki Powley| 5 Min Read | January 5, 2022

How To Link Google Ads Console To Google Search Console (Updated 2022)

Why Should You Link Your Google Ads Console To Google Search Console? Um, because you’ll…

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International Ad Fees | International Fees for Google Ads | Google's Fees for International Ads Explained
By Jim Foreman| 4 Min Read | August 4, 2021

Google’s Fees for International Ads Explained (Updated August 2021)

Digital marketers understand better than anybody how a lot of little things can add up…

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Getting Google Ads Approved | Avoiding Disapproved Google Ads | Google Ad Approval Blog Graphic
By Chris Loren| 10 Min Read | July 26, 2021

How to Avoid Getting Your Google Ads Disapproved

And Why It’s About to Matter More than Ever Google Ads is a great way…

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SEO vs. PPC: Do They Work Better Together? - Direct Online Marketing
By DOM Team| 12 Min Read | July 15, 2021

SEO vs. PPC: A Look at Why They Work Better Together (Updated 2021)

Virtually anytime you hop on Google to do a search, you’re going to see at…

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Should I Use Branded Keywords in PPC Advertising? | Using Competitor Names in PPC Advertising
By Jim Foreman| 4 Min Read | July 2, 2021

You Can Use Competitor’s Brands in PPC, But Do You Want To?

We’ve told you before about what to do when a competitor uses your brand in…

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