Tag: google ads

Google Responsive Search Ads (And Why They’re About To Be All You’ve Got)

Google announced last year that as of June 30 of this year, Responsive Search Ads (RSAs) will be the primary ad type available in search… Read More

12 Marketing Plans For Your Rehab Center To Kickstart Its Growth (Updated March 2022)

Over the last several years, substance abuse and mental health treatment facilities have had to make multiple shifts in the tactics they use to perform… Read More

Zero-Party Data vs. First And Third-Party Data (Win Buzzword Bingo, Guaranteed!)

Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the world of marketing, and we think there’s a good reason… Read More

Should Advertisers And Consumers Worry About the Banning Surveillance Advertising Act?

On Tuesday, three members of the United States Congress introduced the Banning Surveillance Advertising Act (BSAA), with the goal to prohibit digital marketers from targeting… Read More

How To Link Google Ads Console To Google Search Console (Updated 2022)

Why Should You Link Your Google Ads Console To Google Search Console? Um, because you’ll get more data. DUH! By connecting Google Search Console (GSC)… Read More

Will AI Copywriting Replace Content Writers?

August 9, 2021 |   , ,

In the world of artificial intelligence, the “singularity” is when the AI becomes indistinguishable from human thinking. There have been countless science fiction books and… Read More

Google’s Fees for International Ads Explained (Updated August 2021)

August 4, 2021 |   , , , ,

Digital marketers understand better than anybody how a lot of little things can add up to have a big impact. The halcyon days of the… Read More

How to Avoid Getting Your Google Ads Disapproved

And Why It’s About to Matter More than Ever Google Ads is a great way to get the word out about your product or service… … Read More

SEO vs. PPC: A Look at Why They Work Better Together (Updated 2021)

July 15, 2021 |   , , , , ,

SEO or PPC? Which is the better marketing approach for businesses? Instead of dividing the two, here’s why you should be uniting them.

You Can Use Competitor’s Brands in PPC, But Do You Want To?

We’ve told you before about what to do when a competitor uses your brand in its own digital ad campaigns. We’ve even told you what… Read More

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