Tag: google ads

What Are Dynamic Exclusion Lists in Google Ads?

April 21, 2021 |   , ,

Placement exclusion lists are a tool we frequently use to focus the targeting of display campaigns. We’ve written before about how you can use exclusions… Read More

Don’t Panic! What To Do About Google’s Changes to tCPA and tROAS

March 22, 2021 |   , , ,

You’re not panicking, are you? If you read the headlines about the newest changes that Google’s making to Target CPA and Target ROAS bidding on… Read More

Google’s Fees for International Ads Explained

March 4, 2021 |   , , , ,

Digital marketers understand better than anybody how a lot of little things can add up to have a big impact. The halcyon days of the… Read More

Stats and Insights from a Test of Keyword-insertion Code in Google Ads

January 25, 2021 |   ,

Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in headline 1. This finding comes from a test that we… Read More

12 Tactics You Need To Kickstart Growth Of Your Rehab Center

Over the last several years, substance abuse and mental health treatment facilities have had to make multiple shifts in the tactics they use to perform… Read More

What You Need to Know About Google Discovery Ads

The toolbox for any PPC endeavor expands and contracts as search engines evolve their offerings. (There are other search engines, but, as always, we’re really… Read More

How and Why to Link Google Search Console in Google Ads (Updated August 2020)

Why Should You Link Your Google Ads Account To Google Search Console? Um, because you’ll get more data. DUH! By linking Google Search Console (GSC)… Read More

Location Targeting & Best Practices for Paid Search Advertising

Advertising. It’s all about hitting the right audience, at the right time, with the right message, at the right place. Right? Paid search engines provide… Read More

What Is Google Tag Manager and Why Does Your Site Need It? (Updated July 2020)

Google Tag Manager (GTM) provides an easy-to-use method by which marketers and website owners can manage multiple technologies on their sites. It all has to… Read More

7 Signs You’re Spending Too Much on Google Ads (Updated July 2020)

July 9, 2020 |   , ,

Pay-per-click advertising is a competitive and tricky world to navigate. Ad platforms like Google’s are incredibly effective marketing tools. But without extensive knowledge and experience… Read More

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