Google Responsive Search Ads and Why They Matter More Than Ever
Google has announced that as of June 30, 2022, Responsive Search Ads will be the primary ad type available in search campaigns; Expanded Text Ads… Read More
Tag: google ads
Will AI Copywriting Replace Content Writers?
In the world of artificial intelligence, the “singularity” is when the AI becomes indistinguishable from human thinking. There have been countless science fiction books and… Read More
Google’s Fees for International Ads Explained (Updated August 2021)
Digital marketers understand better than anybody how a lot of little things can add up to have a big impact. The halcyon days of the… Read More
How to Avoid Getting Your Google Ads Disapproved
And Why It’s About to Matter More than Ever Google Ads is a great way to get the word out about your product or service… … Read More
You Can Use Competitor’s Brands in PPC, But Do You Want To?
We’ve told you before about what to do when a competitor uses your brand in its own digital ad campaigns. We’ve even told you what… Read More
Catch A Competitor Bidding And Ranking For Your Brand? Here’s Your Options. (Updated July 2021)
Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. But when you find… Read More
How Can Google Ads Help You Advance Your Business Goals?
Google Ads is one of the most effective methods of paid online advertising. Period. But let’s back up. What is Google Ads? Well, when anybody… Read More
Which PPC Network is Best — Microsoft Advertising or Google Ads?
Before getting any deeper into this article, it’s important to establish some branding vocabulary here. Bing Ads, associated with the Bing search engine, officially became… Read More
What Are Dynamic Exclusion Lists in Google Ads?
Placement exclusion lists are a tool we frequently use to focus the targeting of display campaigns. We’ve written before about how you can use exclusions… Read More
Don’t Panic! What To Do About Google’s Changes to tCPA and tROAS
You’re not panicking, are you? If you read the headlines about the newest changes that Google’s making to Target CPA and Target ROAS bidding on… Read More
