Tag: google analytics

Will A Slow Website Impact Sales? When your website loading speed is slow, your page load times can affect every metric that matters to you. Gone are the days of dial-up Internet when the average load time for a page was eight seconds. That might not seem like a lot,…

Google Analytics Subdomain Tracking Looking for information regarding subdomain tracking for monitoring users across your entire platform in Google Analytics 4 (GA4)? Updated: 4/18/2024 "GA4 is set-up to handle subdomains automatically if the same GA4 measurement ID is shared across all subdomains of the same root domain." Dana Schumacher, Senior…

Updated: 7/14/2025GA4 bot traffic skews website data, pollutes analytics, and ruins otherwise useful metrics. Because of that, you are going to need to prioritize bot filtering in your Google Analytics 4 implementation. Bot traffic in GA4 has proven to be an entirely different beast as compared to it’s predecessor Universal…

Updated 8/26/2024 As highly capable digital marketers, we have an unprecedented number of tools to help us do our jobs. Last time we checked (a few minutes ago), the most popular marketing automation software, coming in with around 20% of the market share, was Adobe’s Marketo platform. If you have…

This article was updated 07/03/2024 The earth is no longer round... but that doesn't mean your international SEO (or overseas SEO) strategies should be linear. After marinating for twenty-odd years in a technological chrysalis, the world as we perceive it has emerged with four corners and a screen and fits…

Our friends at WooRank have invited us to share our expertise in all things SEO and adding Google Analytics 4 to WordPress on February 22. If you have any fears about adding this must-use web analytics platform to your site, we would love for you to join us to get…

Updated 5/3/2024 Google Looker Studio Templates You Need Below, you will find four free Looker Studio templates that you can use to get started producing marketing reports using the platform. We hope they are useful to you. Enjoy! C-Level executives yearn for continuous data and analytics. And they should, because…

Editor’s Note: This article about GA4 implementation was originally published in the PTC Member News section of the Pittsburgh Technology Council and is reprinted here with permission. Have you been seeing the acronym GA4 littering your LinkedIn feed and wondered “what the heck is that?” Likely followed by “should I…

"Is Google Analytics 4 better than Universal Analytics?" If you are responsible for one of the roughly 28 million-plus websites that still uses Google Universal Analytics, then you've probably wondered this to yourself since Google announced it was sunsetting the UA platform earlier this year. Maybe you've heard that GA4…