Tag: google analytics

This article was updated 08/1/2025. Do you have GA4 questions about how to harness the latest generation of Google Analytics for your business? Whether you're looking to interpret user behavior, optimize campaigns, or make data-driven decisions, Google Analytics 4 (GA4) gives you the insights to succeed. GA4 offers a unique…

Editor’s Note (August 2025): This article was originally published in 2022, shortly after Google reintroduced bounce rate into GA4. Since then, user questions around "where is bounce rate" and GA4 engagement rate have only grown, so we’ve updated this piece to reflect the most recent understanding of both metrics as…

This article was updated 09/17/2025. Editor's Note (Updated 2025): Understanding the difference between sessions and clicks in Google Analytics remains a common question, even in the GA4 era. Universal Analytics was sunset in July 2023, so all reporting now happens in Google Analytics 4. While the interface and metrics have…

Editor's Note: Looking for information on what bounce rate is in Google Analytics 4? While GA4 didn't include the bounce rate metric (in lieu of the new "engagement rate" metric) - it is now back! Learn more about bounce rate and engagement rate in GA4 in this blog post -…

Editor's Note: Looking for information on why LinkedIn may be messing up your traffic data in Google Analytics 4? In 2025, the switch has been fully made to Google Analytics 4. Learn how this platform differs from the old UA in this blog post - Google Analytics 4 vs Universal…

As good stewards of the websites under our purview, we track a series of vital metrics and make our recommendations based on verifiable data. One of the most important of these, especially since the Core Web Vitals update, is how fast a webpage loads. Here at DOM, we typically default…

Are you one of the many users of GA4 and Looker Studio finding errors with your connector (like this one) loading your data and beautifying its presentation in Looker Studio? If yes, then you likely have been experiencing a lot of issues with data presentation in your dashboards. A few…

Editor's Note: Learn how Google Analytics 4 & Universal Analytics platforms compare to each other in this blog post - Google Analytics 4 vs Universal Analytics. So, What Is Direct Traffic? Google Analytics 4 displays traffic sources as (direct) when the arrival session data is missing, or when a referring…

Editor's Note: Looking for information on how to track blog post performance in Google Analytics? Are you still using the traditional version of the platform - Universal Analytics? You are at risk of losing any of your historical performance data in 2023 if you don't set up and properly configure…