Tag: google analytics

6 of the Best Google Tag Manager Recipes [Free Downloads] (Updated 2020)

April 8, 2020 |   ,

A Google Tag Manager (GTM) container is a set of macros, rules, and tags within a GTM account. Containers can be exported from one account… Read More

7 Easy Steps To Set Up Cross Domain Tracking With Google Tag Manager (Updated 2020)

Let’s begin by dispelling the myth that cross-domain tracking is difficult to set up: it isn’t. If all you want to do is get cross-domain… Read More

How to Track Blog Posts by Author in Google Analytics

I won’t bother going into why you need to be blogging in 2019. Any good digital marketer can tell you that. If you’ve seen success… Read More

How Google Determines The Difference Between Sessions And Clicks

Understanding the difference between clicks and sessions is one of the more common challenges marketing professionals face when they analyze data from their Google campaigns.… Read More

Track Data Studio Report Engagement with Google Analytics

September 6, 2019 |   ,

How to Implement Tracking and Interpret Data for Actionable Insights Yes, you can use Google Analytics to track your client’s interaction with your Data Studio… Read More

WordPress: Google Analytics Installation Made Easy

July 5, 2019 |   , ,

Google Analytics is a core component to an online marketing strategy for your website. If you have not yet installed Google Analytics (GA) on your… Read More

International SEO Tips to Conquer the SERPs and Emerge Victorious (Updated June 2019)

The earth is no longer round… but that doesn’t mean your international SEO strategies should be linear. After marinating for twenty-odd years in a technological… Read More

Track ANY Form in Google Analytics in Under 5 Minutes

June 3, 2019 |   , ,

Tracking form submissions in Google Analytics can be tricky. I’ve seen multiple guides out there, yet there still seems to be a lingering confusion regarding… Read More

How Google Analytics Empowers Content Marketing Strategy

Why do you think I’m writing this article? I’m sure your wheels are turning. What a confusing lead question. Maybe you feel that I’m writing… Read More

How to Be a Data-Driven Decision Maker

Imagine for a second you’re manning an oil well. I know, this feels hypothetical and embedded in fantasy. You most likely have little in common… Read More

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