Why SEO Titles and Meta Descriptions Are Still Important
SEOs tend to gather in groups. A group of SEOs doesn’t have a cute collective noun like “murder of crows” or “colony of badgers,” though… Read More
Tag: SEM
You Can Use Competitor’s Brands in PPC, But Do You Want To?
We’ve told you before about what to do when a competitor uses your brand in its own digital ad campaigns. We’ve even told you what… Read More
Catch A Competitor Bidding And Ranking For Your Brand? Here’s Your Options. (Updated July 2021)
Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. But when you find… Read More
What is the Best Website Builder for SEO?
So, you’ve decided to build your own website. We’ll assume that you at least have some idea what you’ll be getting into with a project… Read More
Which PPC Network is Best — Microsoft Advertising or Google Ads?
Before getting any deeper into this article, it’s important to establish some branding vocabulary here. Bing Ads, associated with the Bing search engine, officially became… Read More
What are Core Web Vitals and What Should I Do About Them? (Updated May 2021)
Update for May 2021: Well, it’s been a busy few months since we first published this blog post about core web vitals and what you… Read More
Simple Tricks to Mastering Gmail Ad Targeting (Updated August 2020)
Marketers can’t rely on a single tactic or strategy anymore and expect results to plop into their laps. You have to be quick on your… Read More
August 2020 Webinar: In-House vs. Agency Partner – What Digital Marketing Solution Is Right for You?
Direct Online Marketing is back with another informative webinar, this time addressing the age-old question: should I go it alone or hire somebody to help?… Read More
Understanding Assisted Conversions: Your Silent Helper in Digital Marketing
Editor’s Note: Looking for information on why you should be using assisted conversions in Google Analytics? Are you still using the traditional version of the… Read More
Webinar: Updating Digital Marketing in Uncertain Times
Join your industry peers to learn how to evaluate your current digital marketing efforts and adjust your campaigns for the short- and mid-term. This session… Read More