Tag: SEM

7 Top Tips to Craft Compelling Expanded Text Ad Headlines

September 13, 2018 |   , , ,

There are good Google Search expanded text ads, and then there are text ads that are put together so well, they stop you in your… Read More

Online Competitor Benchmarking: How to Stop Competitors from Eating Your Lunch

A quick Google search defines competition as “the person or people with whom one is competing, especially in a commercial or sporting arena.” No matter… Read More

You Caught a Competitor Leveraging Your Brand Name in Google. Here are Your Options.

June 28, 2018 |   , , , , ,

Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. When a user performs… Read More

8 Marketing Strategies for Rehabs Now That SAMHSA Occupies 44K Top Rankings

Beginning in February 2018, Google began slowly rolling out a significant change to how it presents search results in the United States when users query… Read More

How to Protect Your Brand From Trademark Infringement In Google Ads (Updated Feb. 2018)

February 7, 2018 |   , , , , , ,

Are you one of the many businesses that have a registered trademark? As many of you know, trademarking is a process involving lots of time… Read More

DOM Travels To Eastern Europe for Trade Winds 2017!

October 16, 2017 |   , ,

We love to help our clients grow their businesses online with confidence through digital marketing. Direct Online Marketing has been doing this for over ten… Read More

Supercharge Search and Shopping with Similar Audiences

When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for marketers to discover just how powerful the tool is. In… Read More

Google Updates Merchant Center! What Does That Mean for You?

I’m sure you’re a lot like me and find it hard to get excited about anything in Google Merchant Center. The UI is bland, the… Read More

The Benefits of Using Expanded Text Ads in Google AdWords

August 26, 2016 |   , , , ,

We have already talked a lot about expanded text ads. New AdWords Features: Your Next Steps. 7 Top Tips To Craft Compelling Expanded Text Ad… Read More

Mobilegeddon: Or Why You’re about to Lose a Ton of Traffic

April 21, 2015 |   , ,

Ahhh April, what’s better than the weather warming… birds singing… and the flowers blooming?   Along with April comes spring, a feeling of freshness and… Read More

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