The Benefits of Using Expanded Text Ads in Google AdWords
We have already talked a lot about expanded text ads. New AdWords Features: Your Next Steps. 7 Top Tips To Craft Compelling Expanded Text Ad… Read More
Tag: SEM
Mobilegeddon: Or Why You’re about to Lose a Ton of Traffic
Ahhh April, what’s better than the weather warming… birds singing… and the flowers blooming? Along with April comes spring, a feeling of freshness and… Read More
How Much of Your Budget Are You Re-Allocating to SEM?
First thing’s first. Despite what some people in the industry say search engine marketing, or SEM, refers to all forms of marketing, optimizing, and advertising… Read More
How Customers Tend to be More Right if They’re Ex-Cops
Clients come in many a shade. While we’d all love to be given free reign and an open checkbook to play around with a site… Read More
SEM Smart: Rainy Day SEO
I knew there was a reason I’d stopped feasting on the evening offering of the various television networks. That reason has never been clearer than… Read More
Search Engine Marketing Certification: Paid Search & SEO
As the half-dozens of regular readers of the Direct Online Marketing™ Blog know, Derrick “McKinley’s Bodyguard” McKee recently came on board to our search team.… Read More
The Difference between Search Marketing and Other Forms of Advertising
When all you deal with every day is online marketing, it can sometimes be easy to completely strip yourself of your experience to fully explain… Read More
Go Back, Baby. Momma Needs Drugs
I was reviewing my blog posts recently and saw how often I mention something about my kids. I laughed thinking about how different this digital… Read More
Search Engine Marketing for Schools
When someone asks me what my company does, I usually say that we help businesses increase sales and quality leads through targeted online marketing. If… Read More
The Problem with ESPN…
Note: Although the specific articles are pretty clean, the links below point to sites that may contain some questionable language (people are pretty passionate about… Read More
