Online Competitor Benchmarking: How to Stop Competitors from Eating Your Lunch
A quick Google search defines competition as “the person or people with whom one is competing, especially in a commercial or sporting arena.” No matter… Read More
Tag: SEM
DOM Travels To Eastern Europe for Trade Winds 2017!
We love to help our clients grow their businesses online with confidence through digital marketing. Direct Online Marketing has been doing this for over ten… Read More
Supercharge Search and Shopping with Similar Audiences
When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for marketers to discover just how powerful the tool is. In… Read More
Google Updates Merchant Center! What Does That Mean for You?
I’m sure you’re a lot like me and find it hard to get excited about anything in Google Merchant Center. The UI is bland, the… Read More
The Benefits of Using Expanded Text Ads in Google AdWords
Editor’s Note: Effective June 30, 2022, Expanded Text Ads are going to be phased out of Google Ads as an ad type. Instead of reviewing… Read More
Mobilegeddon: Or Why You’re about to Lose a Ton of Traffic
Ahhh April, what’s better than the weather warming… birds singing… and the flowers blooming? Along with April comes spring, a feeling of freshness and… Read More
How Much of Your Budget Are You Re-Allocating to SEM?
First thing’s first. Despite what some people in the industry say search engine marketing, or SEM, refers to all forms of marketing, optimizing, and advertising… Read More
How Customers Tend to be More Right if They’re Ex-Cops
Clients come in many a shade. While we’d all love to be given free reign and an open checkbook to play around with a site… Read More
SEM Smart: Rainy Day SEO
I knew there was a reason I’d stopped feasting on the evening offering of the various television networks. That reason has never been clearer than… Read More
Search Engine Marketing Certification: Paid Search & SEO
As the half-dozens of regular readers of the Direct Online Marketing™ Blog know, Derrick “McKinley’s Bodyguard” McKee recently came on board to our search team.… Read More