Tag: SEM

How Much of Your Budget Are You Re-Allocating to SEM?

First thing’s first.  Despite what some people in the industry say search engine marketing, or SEM, refers to all forms of marketing, optimizing, and advertising… Read More

How Customers Tend to be More Right if They’re Ex-Cops

May 6, 2009 |   , ,

Clients come in many a shade. While we’d all love to be given free reign and an open checkbook to play around with a site… Read More

SEM Smart: Rainy Day SEO

June 25, 2008 |  

I knew there was a reason I’d stopped feasting on the evening offering of the various television networks. That reason has never been clearer than… Read More

Search Engine Marketing Certification: Paid Search & SEO

As the half-dozens of regular readers of the Direct Online Marketing™ Blog know, Derrick “McKinley’s Bodyguard” McKee recently came on board to our search team.… Read More

The Difference between Search Marketing and Other Forms of Advertising

January 30, 2007 |  

When all you deal with every day is online marketing, it can sometimes be easy to completely strip yourself of your experience to fully explain… Read More

Go Back, Baby. Momma Needs Drugs

I was reviewing my blog posts recently and saw how often I mention something about my kids. I laughed thinking about how different this digital… Read More

Search Engine Marketing for Schools

November 12, 2006 |   , , ,

When someone asks me what my company does, I usually say that we help businesses increase sales and quality leads through targeted online marketing. If… Read More

The Problem with ESPN…

October 19, 2006 |   ,

Note: Although the specific articles are pretty clean, the links below point to sites that may contain some questionable language (people are pretty passionate about… Read More

Get a free, no-obligation consultation with a digital marketing expert