Tag: SEM

15 Lead Generation Ideas For Software Companies To Do Right Now
By Jonathan Bentz| 16 Min Read | November 11, 2019

16 Actionable Lead Generation Ideas For Software Companies (Updated November 2019)

In today's data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals…

Read Article right arrow
How Google Determines Clicks Sessions
By Jonathan Bentz| 7 Min Read | November 6, 2019

How Google Determines The Difference Between Sessions And Clicks

Editor's Note: Looking for information on how to understand the difference between sessions and clicks…

Read Article right arrow
landing page optimization tips
By DOM Team| 16 Min Read | July 25, 2019

These Landing Page Optimization Tips Dramatically Boost Conversions

Landing page optimization drives ROI like few other website strategies do. When you properly optimize…

Read Article right arrow
The Top 5 Sessions for Google Marketing Live 2019
By DOM Team| 8 Min Read | May 14, 2019

Google Marketing Live: Top 5 Sessions You Need to Attend in 2019

Google is set to kick-off this year’s Google Marketing Live event where it will announce…

Read Article right arrow
bing ads microsoft advertising
By DOM Team| 2 Min Read | April 30, 2019

Bing Ads Is Now Microsoft Advertising (So What’s In a Name?)

Bing Ads is no more. Name-wise, I mean. Bing Ads is overhauling its brand focus;…

Read Article right arrow
By DOM Team| 6 Min Read | January 7, 2019

Our Top 10 Most Popular Digital Marketing Posts of 2018

2019 is finally here, and we can barely contain our excitement. At the beginning of…

Read Article right arrow
By Jonathan Bentz| 11 Min Read | November 21, 2018

Website Redesign SEO: What to Do When Your Traffic Takes a Nosedive

Redesigning the website was near the top of the to-do list when you accepted the…

Read Article right arrow
E-Commerce SEM
By DOM Team| 10 Min Read | October 31, 2018

How To Get Products To Show Up At The Top Of Google Search

When it comes to selling your products online, you need to show up on Google.…

Read Article right arrow
Tips for writing PPC text ad headlines DOM Blog
By Leland Reed| 7 Min Read | September 13, 2018

7 Top Tips to Craft Compelling Expanded Text Ad Headlines

Editor's Note: Effective June 30, 2022, Expanded Text Ads are going to be phased out…

Read Article right arrow
Competitor Benchmarking hero image Direct Online Marketing
By Jonathan Bentz| 10 Min Read | August 30, 2018

Online Competitor Benchmarking: How to Stop Competitors from Eating Your Lunch

A quick Google search defines competition as “the person or people with whom one is…

Read Article right arrow
dom-tradewinds
By DOM Team| 5 Min Read | October 16, 2017

DOM Travels To Eastern Europe for Trade Winds 2017!

We love to help our clients grow their businesses online with confidence through digital marketing.…

Read Article right arrow
Snail
By Leland Reed| 3 Min Read | May 19, 2017

Supercharge Search and Shopping with Similar Audiences

When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for…

Read Article right arrow