Tag: SEM

Marketers can’t rely on a single tactic or strategy anymore and expect results to plop into their laps. You have to be quick on your feet, agile, and ready to go where your customers are if you want to compete. We're ashamed to admit it, but we can’t tell you…

Direct Online Marketing is back with another informative webinar, this time addressing the age-old question: should I go it alone or hire somebody to help? While DIY solutions have never been more plentiful, the ROI of hiring an outside agency can be pretty attractive. We’ll help you decide which solution…

Editor's Note: Looking for information on why you should be using assisted conversions in Google Analytics? Are you still using the traditional version of the platform - Universal Analytics? You are at risk of losing any of your historical performance data in 2023 if you don't set up and properly…

Join your industry peers to learn how to evaluate your current digital marketing efforts and adjust your campaigns for the short- and mid-term. This session will be hosted by Justin Seibert and it is designed to give you specific tips and insights to help you maintain and build stronger connections…

Latest Update: A recording of the webinar is now live.  Click here to learn more about the PRSA webinar about communications and marketing in times of crisis where there is a link to listen to the recording. Journalism 101: Never bury the lede. This is a long post, so let's…

In today's data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals to find multiple lead generation sources that are successful. Too often, good software marketing ideas will get started, prove to be a successful lead generation channel, and then get turned away from once that strategy…

Landing page optimization drives ROI like few other website strategies do. When you properly optimize your landing page, you capture the most revenue benefit from visitors. But many site owners put their focus elsewhere and neglect their landing page. They are too busy with what's new. So they miss what's…

Google is set to kick-off this year’s Google Marketing Live event where it will announce the release of new products and changes coming to the Google Ads platform. Formerly known as Google Marketing Next, this year’s event will be hosted through a live stream of scheduled topics. So, why should…

2019 is finally here, and we can barely contain our excitement. At the beginning of a new year, now is the time to take a look back and see how we got here. We think about our successes, our triumphs, and the challenges we had to overcome. But for you,…

Redesigning the website was near the top of the to-do list when you accepted the offer to take over marketing for your company earlier this year. Since accepting the offer, you and your team have put in months of hard work to get it done. Launch day came and went;…

Editor's Note: Effective June 30, 2022, Expanded Text Ads are going to be phased out of Google Ads as an ad type. Instead of reviewing these ad headline types, we suggest you take some time to fully understand Responsive Search Ads so you can take full advantage of an ad…