Tag: SEM

These Landing Page Optimization Tips Dramatically Boost Conversions

Landing page optimization drives ROI like few other website strategies do. When you properly optimize your landing page, you capture the most revenue benefit from… Read More

Google Marketing Live: Top 5 Sessions You Need to Attend in 2019

May 14, 2019 |   , , ,

Google is set to kick-off this year’s Google Marketing Live event where it will announce the release of new products and changes coming to the… Read More

Bing Ads Is Now Microsoft Advertising (So What’s In a Name?)

April 30, 2019 |   , ,

Bing Ads is no more. Name-wise, I mean. Bing Ads is overhauling its brand focus; part of that restructuring is changing its name. Bing Ads… Read More

6 Simple Tricks to Mastering Gmail Ad Targeting

A few years after their launch, Gmail ads have proven to be a substantial addition to Google’s lineup of ad products. This is good to… Read More

Our Top 10 Most Popular Digital Marketing Posts of 2018

2019 is finally here, and we can barely contain our excitement. At the beginning of a new year, now is the time to take a… Read More

Website Redesign SEO: What to Do When Your Traffic Takes a Nosedive

November 21, 2018 |   , , , , ,

Redesigning the website was near the top of the to-do list when you accepted the offer to take over marketing for your company earlier this… Read More

15 Actionable Lead Generation Ideas For Software Companies

In today’s data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals to find multiple lead generation sources that are successful. Too… Read More

How to Get Products to Show up at the Top of Google Search

October 31, 2018 |   , , ,

When it comes to selling your products online, few digital channels can match the prowess of e-commerce search engine marketing (SEM). E-commerce has changed the… Read More

7 Top Tips to Craft Compelling Expanded Text Ad Headlines

September 13, 2018 |   , , ,

There are good Google Search expanded text ads, and then there are text ads that are put together so well, they stop you in your… Read More

Online Competitor Benchmarking: How to Stop Competitors from Eating Your Lunch

A quick Google search defines competition as “the person or people with whom one is competing, especially in a commercial or sporting arena.” No matter… Read More

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