Tag: SEM

Export Website Marketing Agency The Internet has become so integrated into our daily lives that we rarely reflect upon how drastically the world has changed. Brands and individuals have access to tools beyond what would have been thought possible in the world just two decades ago. For exporters who take…

This Article Was Updated 07/14/2025 Can You Use Competitors' Names In Google Ads? Can They Use Your Brand In Google Ads Keywords? Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. But when you find a competitor using…

Ah, Pittsburgh. You probably already know a thing or two about our city (and the surrounding Pittsburgh DMA), and both of them are likely related to sports. Art fans, movie buffs, foodies all have different reasons to hear about us, too, but you can go to other websites for those…

Digital Marketing Strategies For B2B Businesses Below is a quote from the great Jack Welch that we're almost certain you've never heard get applied to B2B digital marketing. “In real life, strategy is actually very straightforward. You pick a general direction and implement like hell.” Business-to-business marketing (B2B) and business-to-customer…

Updated 6/6/2025 The use of third-party trademarks in PPC and Google Ads campaigns is always a risky endeavor. In some cases, like when you have approved retailers or licensed resellers of your products that are encouraged to sell your product online on your behalf, setting them up with trademark approval…

This article was updated 06/27/2025. Are you one of the many businesses that have a registered trademark on your products, services, or company name? In case you didn't already know, Google doesn't actually register trademarks. But that doesn't mean you can't choose to request an investigation of infringement by advertisers…

This article was updated 09/17/2025. Editor's Note (Updated 2025): Understanding the difference between sessions and clicks in Google Analytics remains a common question, even in the GA4 era. Universal Analytics was sunset in July 2023, so all reporting now happens in Google Analytics 4. While the interface and metrics have…

How To Show Up In Google Search? When it comes to selling your products online, you need to show up on Google. Few digital channels can match the prowess of e-commerce search engine marketing (SEM). E-commerce has changed the way we shop as well as how retailers do business. Many…

Bing Ads is no more. Name-wise, I mean. Advertising with Bing is overhauling its brand focus; part of that restructuring is changing its name. Bing Ads will now be called Microsoft Advertising. The new name is more than just a brand play; it's a way for Microsoft to signal a…

Table of Contents Introduction User Experience Matters Backlinks Build Authority Keywords Are the Compass of SEO Technical SEO is Your Site’s Foundation Quality Content is King Conclusion Staying afloat in the organic search ocean is a challenge we’ve had to figure out since search engines began. As long as there…

If your holiday marketing ideas aren’t ready to roll by the middle of October, you’re going to be behind. Don’t start your digital marketing from behind – that doesn’t help your customers connect with your amazing product, and it doesn’t help your bottom line, either. Below you will find a…