Tag: SEM

Google Responsive Search Ads (And Why They’re About To Be All You’ve Got)

Google announced last year that as of June 30 of this year, Responsive Search Ads (RSAs) will be the primary ad type available in search… Read More

12 Marketing Plans For Your Rehab Center To Kickstart Its Growth (Updated March 2022)

Over the last several years, substance abuse and mental health treatment facilities have had to make multiple shifts in the tactics they use to perform… Read More

How to Protect Your Brand From Trademark Infringement In Google Ads (Updated Feb. 2022)

February 27, 2022 |   , , , , , ,

Are you one of the many businesses that have a registered trademark on your products, services, or company name? In case you didn’t already know,… Read More

How to Grow (Digitally) In the Pittsburgh DMA

February 9, 2022 |   , , , ,

Ah, Pittsburgh. You probably already know a thing or two about our city (and the surrounding Pittsburgh DMA), and both of them are likely related… Read More

What B2B Pros Need To Know After Canadian Marketing’s Big Night

November 25, 2021 |   , , ,

Not only did our Canadian cousins celebrate their Thanksgiving recently (on the second Monday in October, just like every other year), but they also had… Read More

Event SEO in These Uncertain Times — and Beyond!

September 23, 2021 |   , , ,

Just when we thought things were going back to normal, the delta variant popped over for some tea and forced us all back to our… Read More

Google’s Fees for International Ads Explained (Updated August 2021)

August 4, 2021 |   , , , ,

Digital marketers understand better than anybody how a lot of little things can add up to have a big impact. The halcyon days of the… Read More

Zero-Click Searches and the Future of SEM

August 2, 2021 |   , , , ,

If you want to give digital marketers a panic attack, go back in time to about 2010 and tell them that in the near future… Read More

How Online Marketing Helps Global Exporters Grow (Updated August 2021)

The Internet has become so integrated into our daily lives that we rarely reflect upon how drastically the world has changed. Now more than ever,… Read More

Why SEO Titles and Meta Descriptions Are Still Important

July 19, 2021 |   , , ,

SEOs tend to gather in groups. A group of SEOs doesn’t have a cute collective noun like “murder of crows” or “colony of badgers,” though… Read More

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