Tag: SEM

You Redesigned Your Site & Organic Traffic Tanked. Now What?!?

November 21, 2018 |   , , , ,

Redesigning the website was near the top of the to-do list when you accepted the offer to take over marketing for your company earlier this… Read More

How to Get Products to Show up at the Top of Google Search

October 31, 2018 |   , , ,

When it comes to selling your products online, few digital channels can match the prowess of e-commerce search engine marketing (SEM). E-commerce has changed the… Read More

7 Top Tips to Craft Compelling Expanded Text Ad Headlines

September 13, 2018 |   , , ,

There are good Google Search expanded text ads, and then there are text ads that are put together so well, they stop you in your… Read More

Online Competitor Benchmarking: How to Stop Competitors from Eating Your Lunch

August 30, 2018 |   , , ,

A quick Google search defines competition as “the person or people with whom one is competing, especially in a commercial or sporting arena.” No matter… Read More

You Caught a Competitor Leveraging Your Brand Name in Google. Here are Your Options.

June 28, 2018 |   , , , , ,

Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. When a user performs… Read More

8 Marketing Strategies for Rehabs Now That SAMHSA Occupies 44K Top Rankings

Beginning in February 2018, Google began slowly rolling out a significant change to how it presents search results in the United States when users query… Read More

How to Protect Your Brand From Trademark Infringement In Google Ads (Updated Feb. 2018)

February 7, 2018 |   , , , , , ,

Are you one of the many businesses that have a registered trademark? As many of you know, trademarking is a process involving lots of time… Read More

15 Actionable Lead Generation Ideas For Software Companies

In today’s data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals to find multiple lead generation sources that are successful. Too… Read More

DOM Travels To Eastern Europe for Trade Winds 2017!

October 16, 2017 |   , ,

We love to help our clients grow their businesses online with confidence through digital marketing. Direct Online Marketing has been doing this for over ten… Read More

Supercharge Search and Shopping with Similar Audiences

When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for marketers to discover just how powerful the tool is. In… Read More

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