Tag: SEM
The Benefits of Using Expanded Text Ads in Google AdWords
Editor's Note: Effective June 30, 2022, Expanded Text Ads are going to be phased out…
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Mobilegeddon: Or Why You’re about to Lose a Ton of Traffic
Ahhh April, what’s better than the weather warming… birds singing… and the flowers blooming? …
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How Much of Your Budget Are You Re-Allocating to SEM?
First thing's first. Despite what some people in the industry say search engine marketing, or…
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How Customers Tend to be More Right if They’re Ex-Cops
Clients come in many a shade. While we’d all love to be given free reign…
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SEM Smart: Rainy Day SEO
I knew there was a reason I'd stopped feasting on the evening offering of the…
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Search Engine Marketing Certification: Paid Search & SEO
As the half-dozens of regular readers of the Direct Online Marketing™ Blog know, Derrick "McKinley's…
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The Difference between Search Marketing and Other Forms of Advertising
When all you deal with every day is online marketing, it can sometimes be easy…
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Go Back, Baby. Momma Needs Drugs
I was reviewing my blog posts recently and saw how often I mention something about…
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Search Engine Marketing for Schools
When someone asks me what my company does, I usually say that we help businesses…
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