Category: Blogging

Readability Analysis in the Yoast WordPress Plugin: Tips to Improve Your Writing and SEO

This blog post explains the 7 readability checks that Yoast performs on your text via their WordPress plugin. Taking guidance from these checks and editing… Read More

How to Track Blog Posts by Author in Google Analytics

I won’t bother going into why you need to be blogging in 2019. Any good digital marketer can tell you that. If you’ve seen success… Read More

Eliminate Passive Voice to Improve Readability and SEO with the Yoast WordPress Plugin

October 25, 2019 |   , , ,

This blog post was written to demonstrate the value of writing in the active voice. (Your passive voice sensor should be tingling). So what do… Read More

Internal Links: How Much Do They Affect SEO In 2019?

Internal links are and (very likely) always will be highly important to your website’s rankings in Google. In this article I’ll give insight on why… Read More

20 Actionable Digital Marketing Ideas for Promoting Training Courses

You may have heard the old adage, “Those that can’t do, teach.” Well, try telling that to companies that work every day in the training… Read More

New Year’s Resolutions: Digital Marketing Edition

That magical time of the year has come around again. Yes, it is time to make your new year’s resolutions. To help you get started,… Read More

Marketing Personas: Hi, My Name Is ______

December 6, 2016 |  

How many marketing messages have you seen today? Having trouble quantifying? 100? 500? More like 5,000. Yes, that is the average number of marketing messages… Read More

How to Easily Source Images for Blog Posts & Other Types of Content

September 29, 2016 |

Keeping up a blog, at least on somewhat of a consistent basis, can be an incredible challenge. Coming up with ideas, maintaining brand voice, creating… Read More

Google Comes to Louisville Highlights

August 10, 2016 |   ,

Pop Quiz! Websites lose 96% of all visitors. What digital marketing tactic can help bring them back? Social Media Display Retargeting What percentage of in-store… Read More

5 Ways Blogging Boosts Your SEO

January 16, 2015 |

Having a business blog creates many benefits like helping you establish yourself as an expert in your field or a great way to connect with… Read More

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