Category: Google Ads

New Google Local Pack Ads: What This Means for SEO & PPC

July 21, 2016 |   , , ,

No matter the industry, the most successful businesses are generally those that can quickly pivot and adapt to the times. Success with search engine marketing,… Read More

Retargeting Ads: 4&1/2 Tips to Boost ROI

For many marketers, getting a user to their website is one of the most difficult parts of their jobs. I’ll admit it: driving good quality… Read More

Stand Out From The Crowd: Your Guide to Google Maps Promoted Pins

Welcome! I’m glad you’ve stopped by to learn about a new Google AdWords feature—Promoted Pins. It was officially announced in May, and we broke the… Read More

New AdWords Features: Your Next Steps

May 26, 2016 |   , ,

Google just announced that major changes are coming soon to an AdWords interface near you. It’s great to hear about new features and a shiny… Read More

Good-Bye, Right Rail Ads

February 22, 2016 |   , ,

Major changes have started rolling out across Google SERPs. AdWords text ad space will now be limited to the top and bottom on all pages.… Read More

Online Marketing Quick Wins

February 8, 2016 |   , , ,

Hello, fellow marketers and Direct Online Marketing fans! Let’s start with a few often-overlooked facts about marketers. We like to share ideas, learnings, and best… Read More

Black Friday & Cyber Monday – Google’s Newest Structured Snippets

As you prepare your ads for Black Friday and Cyber Monday (They’re just over 2 weeks away. Where did 2015 go?), Google has released a… Read More

Online Marketing Tales from the Crypt: PPC Horror Stories

October 28, 2015 |   , , , , ,

Halloween is the time of year to celebrate things that go bump in the night. So, I’m going to share some of the pay-per-click (PPC)… Read More

8 Simple Tips for Holiday Success

I don’t know if you’ve noticed, but the holidays are approaching faster than you can imagine. Black Friday is just over a month away, with… Read More

Why You Need To Use Gmail Sponsored Promotions

October 19, 2015 |   ,

Gmail Sponsored Promotions (GSP) have been in beta for about two years, and guess what? They are now available to all advertisers.   So what… Read More

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