Category: Google Ads
Which PPC Network is Best — Microsoft Advertising or Google Ads?
Before getting any deeper into this article, it’s important to establish some branding vocabulary here.…
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What Are Dynamic Exclusion Lists in Google Ads?
Placement exclusion lists are a tool we frequently use to focus the targeting of display…
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Google Ads Placement Exclusion List for Google Display Network (updated 2021)
With more than a million websites across the globe, the sheer size of the Google…
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Don’t Panic! What To Do About Google’s Changes to tCPA and tROAS
You’re not panicking, are you? If you read the headlines about the newest changes that…
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Stats and Insights from a Test of Keyword-insertion Code in Google Ads
Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in…
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Why Would I Want to Use Audio Ads on YouTube?
If you’re asking the question, you are clearly not among the many people who use…
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Track ANY Form in Google Analytics in Under 5 Minutes (Updated August 2020)
Editor's Note: Looking for information on how to do form tracking in Google Analytics? Are…
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What You Need to Know About Google Discovery Ads
The toolbox for any PPC endeavor expands and contracts as search engines evolve their offerings.…
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Simple Tricks to Mastering Gmail Ad Targeting (Updated August 2020)
Marketers can’t rely on a single tactic or strategy anymore and expect results to plop…
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Gmail Sponsored Promotions: Domain Targeting Bids Adieu (Updated 2020)
Google AdWords advertisers using Gmail Sponsored Promotions (GSP) made a big change in their marketing.…
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Grow with Google: Get Found on Mobile! (Updated August 2020)
If you read of our blog, you’ll know that we think mobile is one of…
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Location Targeting & Best Practices for Paid Search Advertising
Advertising. It’s all about hitting the right audience, at the right time, with the right…
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