Category: Google Ads

PPC and SEO for Rehabs | Digital Advertising for Rehabs | Digital Marketing for Rehabs
By Jonathan Bentz| 25 Min Read | March 31, 2022

12 Marketing Plans For Your Rehab Center To Kickstart Its Growth (Updated March 2022)

Over the last several years, substance abuse and mental health treatment facilities have had to…

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Google Trademark Infringement In Ads (+How To Protect Your Brand)
By Justin Seibert| 8 Min Read | February 27, 2022

How to Protect Your Brand From Trademark Infringement In Google Ads (Updated Feb. 2022)

Are you one of the many businesses that have a registered trademark on your products,…

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google analytics 360 what can it do for you
By Jim Foreman| 5 Min Read | February 18, 2022

What is Google Analytics 360 and What Can the Data Do For You? (Updated 2022)

Editor's Note: Looking for information on Google Analytics 360? Are you still using the traditional…

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Banning Surveillance Advertising Act | Surveillance Advertising Act | Surveillance Advertising
By Justin Seibert| 6 Min Read | January 21, 2022

Should Advertisers And Consumers Worry About the Banning Surveillance Advertising Act?

On Tuesday, three members of the United States Congress introduced the Banning Surveillance Advertising Act…

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Why You Should Link Google Ads Console To Google Search Console
By Nikki Powley| 5 Min Read | January 5, 2022

How To Link Google Ads Console To Google Search Console (Updated 2022)

Why Should You Link Your Google Ads Console To Google Search Console? Um, because you’ll…

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Metric-Goal Distortion | Metrics and Goals Not Aligned | Metric-Goal Distortion Blog Graphic
By Ryan Norman| 16 Min Read | September 30, 2021

How To Understand and Avoid Metric–Goal Distortion

This blog post discusses a concept that may be useful to have in hand for…

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International Ad Fees | International Fees for Google Ads | Google's Fees for International Ads Explained
By Jim Foreman| 4 Min Read | August 4, 2021

Google’s Fees for International Ads Explained (Updated August 2021)

Digital marketers understand better than anybody how a lot of little things can add up…

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Getting Google Ads Approved | Avoiding Disapproved Google Ads | Google Ad Approval Blog Graphic
By Chris Loren| 10 Min Read | July 26, 2021

How to Avoid Getting Your Google Ads Disapproved

And Why It’s About to Matter More than Ever Google Ads is a great way…

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Should I Use Branded Keywords in PPC Advertising? | Using Competitor Names in PPC Advertising
By Jim Foreman| 4 Min Read | July 2, 2021

You Can Use Competitor’s Brands in PPC, But Do You Want To?

We’ve told you before about what to do when a competitor uses your brand in…

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Competitor keyword bidding
By Nikki Powley| 13 Min Read | July 1, 2021

Catch A Competitor Bidding And Ranking For Your Brand? Here’s Your Options. (Updated July 2021)

Branded search engine ranking positions (aka SERPs) can make or break your online presence within…

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How Do Google Ads Help Business Goals | Achieving Business Goals with Google Ads
By Chris Loren| 14 Min Read | June 11, 2021

How Can Google Ads Help You Advance Your Business Goals?

Google Ads is one of the most effective methods of paid online advertising. Period. But…

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Sentence Casing vs. Title Casing - Which Is Better For Marketing?
By DOM Team| 9 Min Read | May 29, 2021

Sentence Casing vs. Title Casing: Which Is Better? (Updated 2021)

For many marketers, deciding between title casing and sentence casing is a real struggle. Whether…

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