Category: Google Ads

Google Announces New User Controls Impacting Retargeting Ads

February 8, 2018 |   ,

Google recently announced new options in users’ My Account settings that increase the powers of the Mute This Ad feature. Google is giving another option… Read More

How to Protect Your Brand From Trademark Infringement In Google Ads (Updated Feb. 2018)

February 7, 2018 |   , , , , , ,

Are you one of the many businesses that have a registered trademark? As many of you know, trademarking is a process involving lots of time… Read More

Google AdWords Bids Farewell to Rarely Used Review Extensions

January 11, 2018 |   , , ,

If there’s one thing that can be said about Google, it’s that they are always experimenting with new features and functionality for their wide world… Read More

Gmail Sponsored Promotions: Domain Targeting Bids Adieu

Google AdWords advertisers using Gmail Sponsored Promotions (GSP) have a big change to make in their targeting. DOM rewind: See this blog post for the… Read More

Bet(a) You Didn’t Know About the AdWords Update

August 1, 2017 |   , ,

Google has recently updated its rules for exact match keywords with a looser, close variant matching. Before we get into the details of what that… Read More

Supercharge Search and Shopping with Similar Audiences

When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for marketers to discover just how powerful the tool is. In… Read More

9 Things You Need To Do Now In Google Ads

Let’s talk about using Google Ads. It’s a user-friendly platform that gives businesses of all sizes the opportunity to expand their customer base and generate… Read More

Google Updates Merchant Center! What Does That Mean for You?

I’m sure you’re a lot like me and find it hard to get excited about anything in Google Merchant Center. The UI is bland, the… Read More

The Benefits of Using Expanded Text Ads in Google AdWords

August 26, 2016 |   , , , ,

We have already talked a lot about expanded text ads. New AdWords Features: Your Next Steps. 7 Top Tips To Craft Compelling Expanded Text Ad… Read More

New Google Local Pack Ads: What This Means for SEO & PPC

July 21, 2016 |   , , ,

No matter the industry, the most successful businesses are generally those that can quickly pivot and adapt to the times. Success with search engine marketing,… Read More

Get a free, no-obligation consultation with a digital marketing expert