Category: Google Ads

Google’s Fees for International Ads Explained (Updated August 2021)

August 4, 2021 |   , , , ,

Digital marketers understand better than anybody how a lot of little things can add up to have a big impact. The halcyon days of the… Read More

How to Avoid Getting Your Google Ads Disapproved

And Why It’s About to Matter More than Ever Google Ads is a great way to get the word out about your product or service… … Read More

How to Protect Your Brand From Trademark Infringement In Google Ads (Updated July 2021)

Are you one of the many businesses that have a registered trademark? As you know, trademarking is an expensive and time-consuming process. One of our… Read More

Catch A Competitor Bidding And Ranking For Your Brand? Here’s Your Options. (Updated July 2021)

Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. But when you find… Read More

How Can Google Ads Help You Advance Your Business Goals?

Google Ads is one of the most effective methods of paid online advertising. Period. But let’s back up. What is Google Ads? Well, when anybody… Read More

Which PPC Network is Best — Microsoft Advertising or Google Ads?

Before getting any deeper into this article, it’s important to establish some branding vocabulary here. Bing Ads, associated with the Bing search engine, officially became… Read More

What Are Dynamic Exclusion Lists in Google Ads?

April 21, 2021 |   , ,

Placement exclusion lists are a tool we frequently use to focus the targeting of display campaigns. We’ve written before about how you can use exclusions… Read More

Google Ads Placement Exclusion List for Google Display Network (updated 2021)

With more than a million websites across the globe, the sheer size of the Google Display Network is one of the main reasons why display… Read More

Don’t Panic! What To Do About Google’s Changes to tCPA and tROAS

March 22, 2021 |   , , ,

You’re not panicking, are you? If you read the headlines about the newest changes that Google’s making to Target CPA and Target ROAS bidding on… Read More

Stats and Insights from a Test of Keyword-insertion Code in Google Ads

January 25, 2021 |   ,

Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in headline 1. This finding comes from a test that we… Read More

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