So Which PPC Metrics do You Really Need to Know? (updated July 2020)
There’s an old saying apparently not by Goethe* that a person’s best trait is also her or his worst. The same holds true for things…like… Read More
Category: Google Ads
Hungry for Better PPC Performance Analysis? It’s as Easy as Pie…Charts!
Analyzing your PPC campaigns with pie charts reveals actionable insights. And it does so visually. Pie charts show you how large a slice each campaign… Read More
What is Google Analytics 360 and What Can the Data Do For You?
Google does not stand still for very long. Just when you think you have a handle on everything you can get from the Alphabet-owned search… Read More
What Google’s new housing, employment, and credit advertising policies mean for you
We are in the middle of one of the worst economic downturns in the history of the country. Just the month of March saw unemployment… Read More
Pivot Tables: The Unsung Hero of PPC Performance Evaluation
Analyzing your PPC campaigns by location reveals actionable insights. It helps you spend your digital advertising budget more efficiently. Once you discover where your ads… Read More
Catch A Competitor Bidding And Ranking For Your Brand? Here’s Your Options. (Updated May 2020)
Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. But when you find… Read More
Now It’s Free to List Your Products on Google (Updated May 2020)
With the unfortunate experience of COVID-19 amongst the masses, Google has made it free to sell through its shopping platform. Since the increasing spread of… Read More
How to Pinpoint PPC Performance Changes
You need to be able to pinpoint PPC performance to improve it. Comparing current performance to a previous period is a solid way to start.… Read More
Creating Filters in Google Data Studio for Robust Reporting
You need to be proficient with filters in Google Data Studio – or any data reporting and analysis tools – for at least two reasons:… Read More
How Google Determines The Difference Between Sessions And Clicks
Understanding the difference between clicks and sessions is one of the more common challenges marketing professionals face when they analyze data from their Google campaigns.… Read More