Understanding the difference between clicks and sessions is one of the more common challenges marketing professionals face when they analyze data from their Google campaigns.… Read More
Tracking form submissions in Google Analytics can be tricky. I’ve seen multiple guides out there, yet there still seems to be a lingering confusion regarding… Read More
For many marketers, deciding between title casing and sentence casing is a real struggle. Whether it be for social media headlines, ad copy, or email… Read More
Google is set to kick-off this year’s Google Marketing Live event where it will announce the release of new products and changes coming to the… Read More
A few years after their launch, Gmail ads have proven to be a substantial addition to Google’s lineup of ad products. This is good to… Read More
When it comes to selling your products online, you need to show up on Google. Few digital channels can match the prowess of e-commerce search… Read More
There are good Google Search expanded text ads, and then there are text ads that are put together so well, they stop you in your… Read More
Google just announced – wait, it was actually announced back in 2013, but that was so five years ago 🙂 – that you can link… Read More
Pay-per-click advertising is a competitive and tricky world to navigate. Ad platforms like Google’s are incredibly effective marketing tools. But without extensive knowledge and experience… Read More
Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. When a user performs… Read More