Category: Google Ads

7 Top Tips to Craft Compelling Expanded Text Ad Headlines

September 13, 2018 |   , , ,

There are good Google Search expanded text ads, and then there are text ads that are put together so well, they stop you in your… Read More

How and Why to Link Google Search Console in Google Ads (Updated August 2018)

Google just announced – wait, it was actually announced back in 2013, but that was so five years ago 🙂 – that you can link… Read More

7 Signs You’re Spending Too Much on Google Ads

July 24, 2018 |   , ,

Pay-per-click advertising is a competitive and tricky world to navigate. Ad platforms like Google’s are incredibly effective marketing tools. But without extensive knowledge and experience… Read More

Google Shopping Ads: 5 Ways To Revitalize Your Campaigns Today!

May 18, 2018 |   ,

If you haven’t noticed by now, a large amount of the real estate at the top of Google search results has slowly been taken over… Read More

How to Protect Your Brand From Trademark Infringement In Google Ads (Updated Feb. 2018)

February 7, 2018 |   , , , , , ,

Are you one of the many businesses that have a registered trademark? As many of you know, trademarking is a process involving lots of time… Read More

Gmail Sponsored Promotions: Domain Targeting Bids Adieu

September 26, 2017 |  

Google AdWords advertisers using Gmail Sponsored Promotions (GSP) have a big change to make in their targeting. DOM rewind: See this blog post for the… Read More

Bet(a) You Didn’t Know About the AdWords Update

August 1, 2017 |   , ,

Google has recently updated its rules for exact match keywords with a looser, close variant matching. Before we get into the details of what that… Read More

Supercharge Search and Shopping with Similar Audiences

When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for marketers to discover just how powerful the tool is. In… Read More

Google Updates Merchant Center! What Does That Mean for You?

  I’m sure you’re a lot like me and find it hard to get excited about anything in Google Merchant Center. The UI is bland,… Read More

The Benefits of Using Expanded Text Ads in Google AdWords

August 26, 2016 |   , , , ,

We have already talked a lot about expanded text ads. New AdWords Features: Your Next Steps. 7 Top Tips To Craft Compelling Expanded Text Ad… Read More

Get a free, no-obligation assessment of your digital marketing efforts