How To Understand and Avoid Metric–Goal Distortion
This blog post discusses a concept that may be useful to have in hand for life in general and for digital marketing in particular: metric–goal… Read More
Category: Google Ads
Google Responsive Search Ads and Why They Matter More Than Ever
Google has announced that as of June 30, 2022, Responsive Search Ads will be the primary ad type available in search campaigns; Expanded Text Ads… Read More
Google’s Fees for International Ads Explained (Updated August 2021)
Digital marketers understand better than anybody how a lot of little things can add up to have a big impact. The halcyon days of the… Read More
How to Avoid Getting Your Google Ads Disapproved
And Why It’s About to Matter More than Ever Google Ads is a great way to get the word out about your product or service… … Read More
How to Protect Your Brand From Trademark Infringement In Google Ads (Updated July 2021)
Are you one of the many businesses that have a registered trademark? As you know, trademarking is an expensive and time-consuming process. One of our… Read More
Catch A Competitor Bidding And Ranking For Your Brand? Here’s Your Options. (Updated July 2021)
Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. But when you find… Read More
How Can Google Ads Help You Advance Your Business Goals?
Google Ads is one of the most effective methods of paid online advertising. Period. But let’s back up. What is Google Ads? Well, when anybody… Read More
Which PPC Network is Best — Microsoft Advertising or Google Ads?
Before getting any deeper into this article, it’s important to establish some branding vocabulary here. Bing Ads, associated with the Bing search engine, officially became… Read More
What Are Dynamic Exclusion Lists in Google Ads?
Placement exclusion lists are a tool we frequently use to focus the targeting of display campaigns. We’ve written before about how you can use exclusions… Read More
Google Ads Placement Exclusion List for Google Display Network (updated 2021)
With more than a million websites across the globe, the sheer size of the Google Display Network is one of the main reasons why display… Read More
