Category: Google Ads

Track ANY Form in Google Analytics in Under 5 Minutes (Updated August 2020)

August 26, 2020 |   , ,

Tracking form submissions in Google Analytics can be tricky. We’ve seen multiple guides out there, yet many people are still confused regarding exact troubleshooting methods… Read More

What You Need to Know About Google Discovery Ads

The toolbox for any PPC endeavor expands and contracts as search engines evolve their offerings. (There are other search engines, but, as always, we’re really… Read More

Simple Tricks to Mastering Gmail Ad Targeting (Updated August 2020)

Marketers can’t rely on a single tactic or strategy anymore and expect results to plop into their laps. You have to be quick on your… Read More

Gmail Sponsored Promotions: Domain Targeting Bids Adieu (Updated 2020)

Google AdWords advertisers using Gmail Sponsored Promotions (GSP) made a big change in their marketing. What Is Domain Targeting & What Changed? A few years… Read More

How to Protect Your Brand From Trademark Infringement In Google Ads (Updated August 2020)

August 12, 2020 |   , , , , , ,

Are you one of the many businesses that have a registered trademark? As you know, trademarking is an expensive and time-consuming process. One of our… Read More

Grow with Google: Get Found on Mobile! (Updated August 2020)

August 11, 2020 |   , ,

If you read of our blog, you’ll know that we think mobile is one of the most important aspects of digital marketing today. Mobile is… Read More

How and Why to Link Google Search Console in Google Ads (Updated August 2020)

Why Should You Link Your Google Ads Account To Google Search Console? Um, because you’ll get more data. DUH! By linking Google Search Console (GSC)… Read More

Location Targeting & Best Practices for Paid Search Advertising

Advertising. It’s all about hitting the right audience, at the right time, with the right message, at the right place. Right? Paid search engines provide… Read More

7 Signs You’re Spending Too Much on Google Ads (Updated July 2020)

July 9, 2020 |   , ,

Pay-per-click advertising is a competitive and tricky world to navigate. Ad platforms like Google’s are incredibly effective marketing tools. But without extensive knowledge and experience… Read More

So Which PPC Metrics do You Really Need to Know? (updated July 2020)

There’s an old saying apparently not by Goethe* that a person’s best trait is also her or his worst.  The same holds true for things…like… Read More

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