Category: Google Ads

What Are Dynamic Exclusion Lists in Google Ads?

April 21, 2021 |   , ,

Placement exclusion lists are a tool we frequently use to focus the targeting of display campaigns. We’ve written before about how you can use exclusions… Read More

Don’t Panic! What To Do About Google’s Changes to tCPA and tROAS

March 22, 2021 |   , , ,

You’re not panicking, are you? If you read the headlines about the newest changes that Google’s making to Target CPA and Target ROAS bidding on… Read More

Google’s Fees for International Ads Explained

March 4, 2021 |   , , , ,

Digital marketers understand better than anybody how a lot of little things can add up to have a big impact. The halcyon days of the… Read More

Stats and Insights from a Test of Keyword-insertion Code in Google Ads

January 25, 2021 |   ,

Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in headline 1. This finding comes from a test that we… Read More

Why Would I Want to Use Audio Ads on YouTube?

November 25, 2020 |   , , ,

If you’re asking the question, you are clearly not among the many people who use YouTube to listen to music. According to the last numbers… Read More

12 Tactics You Need To Kickstart Growth Of Your Rehab Center

Over the last several years, substance abuse and mental health treatment facilities have had to make multiple shifts in the tactics they use to perform… Read More

Track ANY Form in Google Analytics in Under 5 Minutes (Updated August 2020)

August 26, 2020 |   , ,

Tracking form submissions in Google Analytics can be tricky. We’ve seen multiple guides out there, yet many people are still confused regarding exact troubleshooting methods… Read More

What You Need to Know About Google Discovery Ads

The toolbox for any PPC endeavor expands and contracts as search engines evolve their offerings. (There are other search engines, but, as always, we’re really… Read More

Simple Tricks to Mastering Gmail Ad Targeting (Updated August 2020)

Marketers can’t rely on a single tactic or strategy anymore and expect results to plop into their laps. You have to be quick on your… Read More

Gmail Sponsored Promotions: Domain Targeting Bids Adieu (Updated 2020)

Google AdWords advertisers using Gmail Sponsored Promotions (GSP) made a big change in their marketing. What Is Domain Targeting & What Changed? A few years… Read More

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