Sentence Casing vs. Title Casing: Which Is Better?
For many marketers, deciding between title casing and sentence casing is a real struggle. Whether it be for social media headlines, ad copy, or email… Read More
Category: Google Ads
Google Marketing Live: Top 5 Sessions You Need to Attend in 2019
Google is set to kick-off this year’s Google Marketing Live event where it will announce the release of new products and changes coming to the… Read More
6 Simple Tricks to Mastering Gmail Ad Targeting
A few years after their launch, Gmail ads have proven to be a substantial addition to Google’s lineup of ad products. This is good to… Read More
7 Top Tips to Craft Compelling Expanded Text Ad Headlines
There are good Google Search expanded text ads, and then there are text ads that are put together so well, they stop you in your… Read More
How and Why to Link Google Search Console in Google Ads (Updated August 2018)
Google just announced – wait, it was actually announced back in 2013, but that was so five years ago 🙂 – that you can link… Read More
7 Signs You’re Spending Too Much on Google Ads
Pay-per-click advertising is a competitive and tricky world to navigate. Ad platforms like Google’s are incredibly effective marketing tools. But without extensive knowledge and experience… Read More
Google Shopping Ads: 5 Ways To Revitalize Your Campaigns Today!
If you haven’t noticed by now, a large amount of the real estate at the top of Google search results has slowly been taken over… Read More
How to Protect Your Brand From Trademark Infringement In Google Ads (Updated Feb. 2018)
Are you one of the many businesses that have a registered trademark? As many of you know, trademarking is a process involving lots of time… Read More
Gmail Sponsored Promotions: Domain Targeting Bids Adieu
Google AdWords advertisers using Gmail Sponsored Promotions (GSP) have a big change to make in their targeting. DOM rewind: See this blog post for the… Read More
Bet(a) You Didn’t Know About the AdWords Update
Google has recently updated its rules for exact match keywords with a looser, close variant matching. Before we get into the details of what that… Read More