Category: Google Ads

How Google Determines The Difference Between Sessions And Clicks

Understanding the difference between clicks and sessions is one of the more common challenges marketing professionals face when they analyze data from their Google campaigns.… Read More

Track ANY Form in Google Analytics in Under 5 Minutes

June 3, 2019 |   , ,

Tracking form submissions in Google Analytics can be tricky. I’ve seen multiple guides out there, yet there still seems to be a lingering confusion regarding… Read More

Sentence Casing vs. Title Casing: Which Is Better?

May 29, 2019 |

For many marketers, deciding between title casing and sentence casing is a real struggle. Whether it be for social media headlines, ad copy, or email… Read More

Google Marketing Live: Top 5 Sessions You Need to Attend in 2019

May 14, 2019 |   , , ,

Google is set to kick-off this year’s Google Marketing Live event where it will announce the release of new products and changes coming to the… Read More

6 Simple Tricks to Mastering Gmail Ad Targeting

A few years after their launch, Gmail ads have proven to be a substantial addition to Google’s lineup of ad products. This is good to… Read More

How To Get Products To Show Up At The Top Of Google Search

October 31, 2018 |   , , ,

When it comes to selling your products online, you need to show up on Google. Few digital channels can match the prowess of e-commerce search… Read More

7 Top Tips to Craft Compelling Expanded Text Ad Headlines

September 13, 2018 |   , , ,

There are good Google Search expanded text ads, and then there are text ads that are put together so well, they stop you in your… Read More

How and Why to Link Google Search Console in Google Ads (Updated August 2018)

Google just announced – wait, it was actually announced back in 2013, but that was so five years ago 🙂 – that you can link… Read More

7 Signs You’re Spending Too Much on Google Ads

July 24, 2018 |   , ,

Pay-per-click advertising is a competitive and tricky world to navigate. Ad platforms like Google’s are incredibly effective marketing tools. But without extensive knowledge and experience… Read More

You Caught a Competitor Leveraging Your Brand Name in Google. Here are Your Options.

June 28, 2018 |   , , , , ,

Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. When a user performs… Read More

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