Stats and Insights from a Test of Keyword-insertion Code in Google Ads
Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in headline 1. This finding comes from a test that we… Read More
Category: Google Ads
Why Would I Want to Use Audio Ads on YouTube?
If you’re asking the question, you are clearly not among the many people who use YouTube to listen to music. According to the last numbers… Read More
12 Tactics You Need To Kickstart Growth Of Your Rehab Center
Over the last several years, substance abuse and mental health treatment facilities have had to make multiple shifts in the tactics they use to perform… Read More
Track ANY Form in Google Analytics in Under 5 Minutes (Updated August 2020)
Tracking form submissions in Google Analytics can be tricky. We’ve seen multiple guides out there, yet many people are still confused regarding exact troubleshooting methods… Read More
What You Need to Know About Google Discovery Ads
The toolbox for any PPC endeavor expands and contracts as search engines evolve their offerings. (There are other search engines, but, as always, we’re really… Read More
Simple Tricks to Mastering Gmail Ad Targeting (Updated August 2020)
Marketers can’t rely on a single tactic or strategy anymore and expect results to plop into their laps. You have to be quick on your… Read More
Gmail Sponsored Promotions: Domain Targeting Bids Adieu (Updated 2020)
Google AdWords advertisers using Gmail Sponsored Promotions (GSP) made a big change in their marketing. What Is Domain Targeting & What Changed? A few years… Read More
How to Protect Your Brand From Trademark Infringement In Google Ads (Updated August 2020)
Are you one of the many businesses that have a registered trademark? As you know, trademarking is an expensive and time-consuming process. One of our… Read More
Grow with Google: Get Found on Mobile! (Updated August 2020)
If you read of our blog, you’ll know that we think mobile is one of the most important aspects of digital marketing today. Mobile is… Read More
How and Why to Link Google Search Console in Google Ads (Updated August 2020)
Why Should You Link Your Google Ads Account To Google Search Console? Um, because you’ll get more data. DUH! By linking Google Search Console (GSC)… Read More
