Category: Google Ads

A High Growth Micro Moments Marketing Example For Treatment Centers

September 7, 2022 |   , ,

In 2015, Google introduced micro-moments as a way to capture users at times when they are actively turning to a device to find what they… Read More

Want Approval For Resellers And Partners To Use Your Trademark In Google Ads?

The use of third-party trademarks in Google Ads campaigns is always a risky endeavor. Though in some cases, like when you have approved retailers or… Read More

Google Responsive Search Ads (And Why They’re About To Be All You’ve Got)

Google announced last year that as of June 30 of this year, Responsive Search Ads (RSAs) will be the primary ad type available in search… Read More

12 Marketing Plans For Your Rehab Center To Kickstart Its Growth (Updated March 2022)

Over the last several years, substance abuse and mental health treatment facilities have had to make multiple shifts in the tactics they use to perform… Read More

How to Protect Your Brand From Trademark Infringement In Google Ads (Updated Feb. 2022)

February 27, 2022 |   , , , , , ,

Are you one of the many businesses that have a registered trademark on your products, services, or company name? In case you didn’t already know,… Read More

What is Google Analytics 360 and What Can the Data Do For You? (Updated 2022)

February 18, 2022 |   , , ,

Editor’s Note: Looking for information on Google Analytics 360? Are you still using the traditional version of the platform – Universal Analytics? You are at… Read More

Should Advertisers And Consumers Worry About the Banning Surveillance Advertising Act?

On Tuesday, three members of the United States Congress introduced the Banning Surveillance Advertising Act (BSAA), with the goal to prohibit digital marketers from targeting… Read More

How To Link Google Ads Console To Google Search Console (Updated 2022)

Why Should You Link Your Google Ads Console To Google Search Console? Um, because you’ll get more data. DUH! By connecting Google Search Console (GSC)… Read More

How To Understand and Avoid Metric–Goal Distortion

September 30, 2021 |   ,

This blog post discusses a concept that may be useful to have in hand for life in general and for digital marketing in particular: metric–goal… Read More

Google’s Fees for International Ads Explained (Updated August 2021)

August 4, 2021 |   , , , ,

Digital marketers understand better than anybody how a lot of little things can add up to have a big impact. The halcyon days of the… Read More

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