What Are Dynamic Exclusion Lists in Google Ads?
Placement exclusion lists are a tool we frequently use to focus the targeting of display campaigns. We’ve written before about how you can use exclusions… Read More
Category: Google Ads
Don’t Panic! What To Do About Google’s Changes to tCPA and tROAS
You’re not panicking, are you? If you read the headlines about the newest changes that Google’s making to Target CPA and Target ROAS bidding on… Read More
Google’s Fees for International Ads Explained
Digital marketers understand better than anybody how a lot of little things can add up to have a big impact. The halcyon days of the… Read More
Stats and Insights from a Test of Keyword-insertion Code in Google Ads
Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in headline 1. This finding comes from a test that we… Read More
Why Would I Want to Use Audio Ads on YouTube?
If you’re asking the question, you are clearly not among the many people who use YouTube to listen to music. According to the last numbers… Read More
12 Tactics You Need To Kickstart Growth Of Your Rehab Center
Over the last several years, substance abuse and mental health treatment facilities have had to make multiple shifts in the tactics they use to perform… Read More
Track ANY Form in Google Analytics in Under 5 Minutes (Updated August 2020)
Tracking form submissions in Google Analytics can be tricky. We’ve seen multiple guides out there, yet many people are still confused regarding exact troubleshooting methods… Read More
What You Need to Know About Google Discovery Ads
The toolbox for any PPC endeavor expands and contracts as search engines evolve their offerings. (There are other search engines, but, as always, we’re really… Read More
Simple Tricks to Mastering Gmail Ad Targeting (Updated August 2020)
Marketers can’t rely on a single tactic or strategy anymore and expect results to plop into their laps. You have to be quick on your… Read More
Gmail Sponsored Promotions: Domain Targeting Bids Adieu (Updated 2020)
Google AdWords advertisers using Gmail Sponsored Promotions (GSP) made a big change in their marketing. What Is Domain Targeting & What Changed? A few years… Read More
