Category: Google Ads

7 Signs You're Spending Too Much in Google Ads
By DOM Team| 6 Min Read | July 9, 2020

7 Signs You’re Spending Too Much on Google Ads (Updated July 2020)

Pay-per-click advertising is a competitive and tricky world to navigate. Ad platforms like Google’s are…

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ppc metrics you need
By Justin Seibert| 12 Min Read | July 3, 2020

So Which PPC Metrics do You Really Need to Know? (updated July 2020)

There’s an old saying apparently not by Goethe* that a person’s best trait is also…

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PPC Campaign Analysis That's As Easy As Pie (Charts!) - DOM
By Ryan Norman| 5 Min Read | July 1, 2020

Hungry for Better PPC Performance Analysis? It’s as Easy as Pie…Charts!

Analyzing your PPC campaigns with pie charts reveals actionable insights. And it does so visually.…

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Google HEC Ads - What Their New Policies Mean For You
By Jim Foreman| 3 Min Read | June 19, 2020

What Google’s New housing, employment, and credit advertising policies mean for you

We are in the middle of one of the worst economic downturns in the history…

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analyzing PPC perfromance by location with pivot tables
By Ryan Norman| 8 Min Read | June 10, 2020

Pivot Tables: The Unsung Hero of PPC Performance Evaluation

Analyzing your PPC campaigns by location reveals actionable insights. It helps you spend your digital…

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now it's free to list your products on google
By Leland Reed| 3 Min Read | May 18, 2020

Now It’s Free to List Your Products on Google (Updated May 2020)

With the unfortunate experience of COVID-19 amongst the masses, Google has made it free to…

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how to pinpoint ppc performance changes
By Ryan Norman| 12 Min Read | May 4, 2020

How to Pinpoint PPC Performance Changes

You need to be able to pinpoint PPC performance to improve it. Comparing current performance…

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How Google Determines Clicks Sessions
By Jonathan Bentz| 7 Min Read | November 6, 2019

How Google Determines The Difference Between Sessions And Clicks

Editor's Note: Looking for information on how to understand the difference between sessions and clicks…

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The Top 5 Sessions for Google Marketing Live 2019
By DOM Team| 8 Min Read | May 14, 2019

Google Marketing Live: Top 5 Sessions You Need to Attend in 2019

Google is set to kick-off this year’s Google Marketing Live event where it will announce…

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E-Commerce SEM
By DOM Team| 10 Min Read | October 31, 2018

How To Get Products To Show Up At The Top Of Google Search

When it comes to selling your products online, you need to show up on Google.…

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Tips for writing PPC text ad headlines DOM Blog
By Leland Reed| 7 Min Read | September 13, 2018

7 Top Tips to Craft Compelling Expanded Text Ad Headlines

Editor's Note: Effective June 30, 2022, Expanded Text Ads are going to be phased out…

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Google Shopping Ads - Showcase Shopping Ads
By Leland Reed| 9 Min Read | May 18, 2018

Google Shopping Ads: 5 Ways To Revitalize Your Campaigns Today!

If you haven’t noticed by now, a large amount of real estate at the top…

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