Category: Google

How and Why to Link Google Search Console in Google Ads (Updated August 2018)

Google just announced – wait, it was actually announced back in 2013, but that was so five years ago 🙂 – that you can link… Read More

How to Protect Your Brand From Trademark Infringement In Google Ads (Updated Feb. 2018)

February 7, 2018 |   , , , , , ,

Are you one of the many businesses that have a registered trademark? As many of you know, trademarking is a process involving lots of time… Read More

Google Chrome Ad Blocker Coming Soon

WHAT!?! Google is Blocking Ads?! In the last few weeks you have undoubtedly heard about the Google Ad Blocker, the latest plans for Chrome, which involves… Read More

Google Comes to Louisville Highlights

August 10, 2016 |   ,

Pop Quiz!   Websites lose 96% of all visitors. What digital marketing tactic can help bring them back? Social Media Display Retargeting   What percentage… Read More

Stand Out From The Crowd: Your Guide to Google Maps Promoted Pins

  Welcome! I’m glad you’ve stopped by to learn about the new Google AdWords feature – promoted pins.   It was officially announced in May… Read More

Good-Bye Right Rail Ads

February 22, 2016 |   , ,

Major changes have started rolling out across Google SERPs. AdWords text ad space will now be limited to the top and bottom on all pages.… Read More

Online Marketing Quick Wins

February 8, 2016 |   , , ,

Hello fellow marketers and Direct Online Marketing fans!   Let’s start with a few often overlooked facts about marketers. We like to share ideas, learnings, and… Read More

Online Marketing Tales from the Crypt: PPC Horror Stories

October 28, 2015 |   , , , , ,

Halloween is the time of year to celebrate things that go bump in the night. So, I’m going to share some of the pay-per-click (PPC)… Read More

8 Simple Tips for Holiday Success

I don’t know if you’ve noticed, but the holidays are approaching faster than you can imagine. Black Friday is just over a month away, with… Read More

Why You Need To Use Gmail Sponsored Promotions

October 19, 2015 |   ,

Gmail Sponsored Promotions (GSP) have been in beta for about two years, and guess what? They are now available to all advertisers.   So what… Read More

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