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C-Level executives yearn for continuous data and analytics. And they should because intelligent analysis certainly drives online marketing successes and failures. But the more we… Read More
Category: Google
Why Google CFO’s ‘Data Is Like Sunshine’ Comment Is Good For Marketers
Google wants to change the way we think about data. To prompt change, the company’s chief financial officer, Ruth Porat, downplayed rhetoric claiming that “data… Read More
How and Why to Link Google Search Console in Google Ads (Updated August 2018)
Google just announced – wait, it was actually announced back in 2013, but that was so five years ago 🙂 – that you can link… Read More
How to Protect Your Brand From Trademark Infringement In Google Ads (Updated Feb. 2018)
Are you one of the many businesses that have a registered trademark? As many of you know, trademarking is a process involving lots of time… Read More
Google Chrome Ad Blocker Coming Soon
WHAT!?! Google is Blocking Ads?! In the last few weeks you have undoubtedly heard about the Google Ad Blocker, the latest plans for Chrome, which involves… Read More
9 Things You Need To Do Now In Google Ads
Let’s talk about using Google Ads. It’s a user-friendly platform that gives businesses of all sizes the opportunity to expand their customer base and generate… Read More
Google Comes to Louisville Highlights
Pop Quiz! Websites lose 96% of all visitors. What digital marketing tactic can help bring them back? Social Media Display Retargeting What percentage of in-store… Read More
Stand Out From The Crowd: Your Guide to Google Maps Promoted Pins
Welcome! I’m glad you’ve stopped by to learn about a new Google AdWords feature—Promoted Pins. It was officially announced in May, and we broke the… Read More
Good-Bye, Right Rail Ads
Major changes have started rolling out across Google SERPs. AdWords text ad space will now be limited to the top and bottom on all pages.… Read More
Online Marketing Quick Wins
Hello, fellow marketers and Direct Online Marketing fans! Let’s start with a few often-overlooked facts about marketers. We like to share ideas, learnings, and best… Read More