Google Analytics 4 vs Universal Analytics
You might have noticed a lot of talk around the web community about the benefits and challenges in campaign measurement when comparing Google Analytics 4… Read More
Category: Google
Zero-Party Data vs. First And Third-Party Data (Win Buzzword Bingo, Guaranteed!)
Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the world of marketing, and we think there’s a good reason… Read More
What Are Micro-Moments To Google (And How Should B2Bs Leverage Them?)
Are your prospective clients or customers the types of people who need to go somewhere, or know and do something before they ultimately choose to… Read More
How to Protect Your Brand From Trademark Infringement In Google Ads (Updated Feb. 2022)
Are you one of the many businesses that have a registered trademark on your products, services, or company name? In case you didn’t already know,… Read More
Which Site Speed Tool is Better? Google PageSpeed Insights vs Pingdom (Updated 2022)
As good stewards of the websites under our purview, we track a series of vital metrics and make our recommendations based on verifiable data. One… Read More
How To Link Google Ads Console To Google Search Console (Updated 2022)
Why Should You Link Your Google Ads Console To Google Search Console? Um, because you’ll get more data. DUH! By connecting Google Search Console (GSC)… Read More
How to Optimize for Voice Search
You should optimize for voice search no matter how you personally feel about giant corporations listening to you. They’re listening to all of us, and… Read More
5 Advanced Tips To Optimize Your SEO for Marketo (Updated September 2021)
As highly capable digital marketers, we have an unprecedented number of tools to help us do our jobs. Last time we checked (a few minutes… Read More
October 2021 Webinar: Getting SaaS-y With Google
We do a lot of stuff here at DOM, and the subjects you see covered on this blog are only scratching the surface of the… Read More
Google’s Fees for International Ads Explained (Updated August 2021)
Digital marketers understand better than anybody how a lot of little things can add up to have a big impact. The halcyon days of the… Read More