Category: Google

Bounce Rate In Google Analytics 4 (Everything You Should Know)

In analytics, we often find clarity. Unless, of course, those analytics are inserting bounce rates into the their equations; in which case we find total confusion. Let’s solve that.

What Is The Google Helpful Content Update?

Machine Learning and AI have changed everything about The Internet. The new algorithm update from Google – Helpful Content – is another example of this.… Read More

Begin Your Google Analytics 4 Training In Our Upcoming Webinar

Whether you want to admit it or not, implementing GA4 is now… inevitable! Knowing that, there’s no better time to start your Google Analytics 4… Read More

How to Track Users Across Subdomains (Updated For GA4)

Editor’s Note (June 2022): Looking for information regarding tracking for multiple subdomains in Google Analytics 4 (GA4)? Just so you know, GA4 handles subdomain tracking… Read More

Google Analytics 4 vs Universal Analytics

You might have noticed a lot of talk around the web community about the benefits and challenges in campaign measurement when comparing Google Analytics 4… Read More

Zero-Party Data vs. First And Third-Party Data (Win Buzzword Bingo, Guaranteed!)

Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the world of marketing, and we think there’s a good reason… Read More

What Are Micro-Moments To Google (And How Should B2Bs Leverage Them?)

March 9, 2022 |   , ,

Are your prospective clients or customers the types of people who need to go somewhere, or know and do something before they ultimately choose to… Read More

How to Protect Your Brand From Trademark Infringement In Google Ads (Updated Feb. 2022)

February 27, 2022 |   , , , , , ,

Are you one of the many businesses that have a registered trademark on your products, services, or company name? In case you didn’t already know,… Read More

What is Google Analytics 360 and What Can the Data Do For You? (Updated 2022)

February 18, 2022 |   , , ,

Editor’s Note: Looking for information on Google Analytics 360? Are you still using the traditional version of the platform – Universal Analytics? You are at… Read More

Which Site Speed Tool is Better? Google PageSpeed Insights vs Pingdom (Updated 2022)

As good stewards of the websites under our purview, we track a series of vital metrics and make our recommendations based on verifiable data. One… Read More

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