Category: Google

This Is Why Your Direct Traffic in Google Analytics Is so High

March 21, 2019 |   , ,

What is Google Analytics direct traffic? When you first see (direct) appearing in your traffic stats, you probably make assumptions. However, as time goes on,… Read More

Data Studio Report Templates > Free Downloads

March 8, 2019 |   ,

C-Level executives yearn for continuous data and analytics. And they should because intelligent analysis certainly drives online marketing successes and failures. But the more we… Read More

Bounce Rate In Google Analytics (Everything You Should Know)

In analytics, we often find clarity. Unless, of course, those analytics are inserting bounce rates into the their equations; in which case we find total confusion. Let’s solve that.

Major Cosmetic Procedure Review Site Slashes Staff By 14% Following Google Medic Update

A major cosmetic procedure review brand is trimming its staff by 14% after what the CEO called an “unfavorable” Google algorithm update last year. The… Read More

Why Google CFO’s ‘Data Is Like Sunshine’ Comment Is Good For Marketers

Google wants to change the way we think about data. To prompt change, the company’s chief financial officer, Ruth Porat, downplayed rhetoric claiming that “data… Read More

Google Medic: How to SEO Proof Your Site in the Trust Authority Era

January 14, 2019 |   , ,

In August of 2018, Google released one of their most substantial updates in recent memory. The update, labeled by many as the “medic update,” substantially… Read More

How To Get Products To Show Up At The Top Of Google Search

October 31, 2018 |   , , ,

When it comes to selling your products online, you need to show up on Google. Few digital channels can match the prowess of e-commerce search… Read More

What Is Google Tag Manager and Why Does Your Site Need It?

Google Tag Manager (GTM) provides an easy-to-use method by which marketers and website owners can manage multiple technologies on their sites. It all has to… Read More

Your Competitor Is Crushing You on Google – Here’s How to Fight Back.

Have you ever asked yourself why your competitor’s website ranks so much higher on Google? Countless brands and publishers rely on search engine optimization (SEO)… Read More

How to Track Users Across Subdomains (Without Going Insane)

Subdomains are a standard way to segment content on a website. From a developer’s perspective, subdomains are integral to utilizing multiple CMS platforms.  For this… Read More

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