Category: Google

Are Google and Apple’s Upcoming Updates Going to Destroy the Ad Industry?

August 7, 2020 |   , , , ,

Big changes in company policies can mean big changes for the businesses that rely on them for their continued operation. Google is constantly shifting the… Read More

How and Why to Link Google Search Console in Google Ads (Updated August 2020)

Why Should You Link Your Google Ads Account To Google Search Console? Um, because you’ll get more data. DUH! By linking Google Search Console (GSC)… Read More

Our Favorite Chrome Extensions for PPC

July 31, 2020 |   ,

We already shared with you a list of our favorite Chrome Extensions for SEO, but we wanted to make sure the other side of the… Read More

Google Discover SEO Optimization (A Complete Marketing Guide) [Updated 2020]

Marketers near and far are asking, what is Google Discover and how can I optimize for it? Google Discover optimization aligns itself with some similar… Read More

This Is Why Your Direct Traffic in Google Analytics Is So High (updated 2020)

July 30, 2020 |   , ,

So, What Is Direct Traffic? Google Analytics displays traffic sources as (direct) when the arrival session data is missing, or when a referring website/source sets… Read More

Bounce Rate In Google Analytics (Everything You Should Know) [Updated 2020]

In analytics, we often find clarity. Unless, of course, those analytics are inserting bounce rates into the their equations; in which case we find total confusion. Let’s solve that.

What Is Google Tag Manager and Why Does Your Site Need It? (Updated July 2020)

Google Tag Manager (GTM) provides an easy-to-use method by which marketers and website owners can manage multiple technologies on their sites. It all has to… Read More

A Digital Marketer’s Guide to Button Tracking Using Google Tag Manager and Google Analytics

You’ve got your website up and going strong, using some best SEO practices or maybe driving traffic from an ad or two, and you have… Read More

How Local Service Ads Can Help You Connect

July 7, 2020 |   , ,

Google is yet again changing the game with a new way to engage your advertising audience. In an uncertain time, consumers have been consistently asked… Read More

Our 11 Favorite Google Chrome Extensions for SEO (Updated July 2020)

July 3, 2020 |   ,

Let’s face it: life in the digital age has made us lazy in more ways than most of us care to admit. Sure, life has… Read More

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