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How to Grow (Digitally) In the Pittsburgh DMA
Ah, Pittsburgh. You probably already know a thing or two about our city (and the…
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Google Ads Placement Exclusion List for Google Display Network (Updated 2025)
This article was updated 07/25/25. Excluding placements in the Google Display Network (GDN) isn't just…
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How Google Determines The Difference Between Sessions And Clicks
This article was updated 09/17/2025. Editor's Note (Updated 2025): Understanding the difference between sessions and…
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Google’s Performance Max Updates — What You Need to Know
Performance Max (Google's AI-powered campaign type designed to automate optimization across all your advertising channels)…
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PPC vs. SEO: What’s The Difference Between Keywords?
As an agency that supplies a menu of different digital marketing services, we find ourselves…
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Are You Getting Bad-Quality Leads From Performance Max?
Updated: 07/12/2024 Performance Max campaigns in Google Ads promise to simplify your online advertising efforts…
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Top PPC Tips for Dominating Sales in 2024
Table of Contents Introduction Evolving Trends in PPC for 2024 Embracing the Shift to Voice…
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What Is ROAS? How is It Calculated?
When it comes to tracking digital advertising goals, measuring your return on investment, or ROI,…
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Black Friday & Cyber Monday: The Must Use Holiday Season Promotion Extensions
As you prepare your ads for Black Friday and Cyber Monday (They’re just over a…
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Google Responsive Search Ads (And Why They’re About To Be All You’ve Got)
Google announced last year that as of June 30 of this year, Responsive Search Ads…
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How To Build a Digital Advertising Strategy for Enterprise-Level Lead Generation (Updated 2022)
Executives at global corporations understand that increasing your ROI relies on an enterprise digital marketing…
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