Category: Paid Search

PPC Tips
By Jim Foreman| 11 Min Read | February 8, 2024

Top PPC Tips for Dominating Sales in 2024

Table of Contents Introduction Evolving Trends in PPC for 2024 Embracing the Shift to Voice…

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Return on Ad Spend (ROAS) | How to Calculate ROAS | Amalgamation of Spreadsheets
By Janice Masters| 3 Min Read | October 26, 2022

What Is ROAS? How is It Calculated?

When it comes to tracking digital advertising goals, measuring your return on investment, or ROI,…

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Black Friday Digital Marketing Tips | Holiday Marketing Promotion Graphic
By Leland Reed| 6 Min Read | October 20, 2022

Black Friday & Cyber Monday: The Must Use Holiday Season Promotion Extensions

As you prepare your ads for Black Friday and Cyber Monday (They’re just over a…

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Responsive Search Ads In Google - Why RSAs Are Better Than ETAs
By Ryan Norman| 7 Min Read | May 31, 2022

Google Responsive Search Ads (And Why They’re About To Be All You’ve Got)

Google announced last year that as of June 30 of this year, Responsive Search Ads…

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Enterprise Digital Marketing - Find Solutions For Scaling Lead Generation
By DOM Team| 22 Min Read | April 30, 2022

How To Build a Digital Advertising Strategy for Enterprise-Level Lead Generation (Updated 2022)

Executives at global corporations understand that increasing your ROI relies on an enterprise digital marketing…

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12 SEO + PPC Marketing Plans For Addiction Treatment Rehab Centers
By Jonathan Bentz| 25 Min Read | March 31, 2022

12 Marketing Plans For Your Rehab Center To Kickstart Its Growth (Updated March 2022)

Over the last several years, substance abuse and mental health treatment facilities have had to…

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pittsburgh media market
By Jim Foreman| 10 Min Read | February 9, 2022

How to Grow (Digitally) In the Pittsburgh DMA

Ah, Pittsburgh. You probably already know a thing or two about our city (and the…

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Banning Surveillance Advertising Act - Who Should Worry About It? - DOM
By Justin Seibert| 6 Min Read | January 21, 2022

Should Advertisers And Consumers Worry About the Banning Surveillance Advertising Act?

On Tuesday, three members of the United States Congress introduced the Banning Surveillance Advertising Act…

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ppc and seo keywords
By Jim Foreman| 9 Min Read | November 15, 2021

What’s the Difference Between PPC and SEO Keywords?

As an agency that supplies a menu of different digital marketing services, we find ourselves…

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how to understand and avoid metric goal distortion
By Ryan Norman| 16 Min Read | September 30, 2021

How To Understand and Avoid Metric–Goal Distortion

This blog post discusses a concept that may be useful to have in hand for…

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google's fees for international ads
By Jim Foreman| 4 Min Read | August 4, 2021

Google’s Fees for International Ads Explained (Updated August 2021)

Digital marketers understand better than anybody how a lot of little things can add up…

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SEO vs. PPC: Do They Work Better Together? - Direct Online Marketing
By DOM Team| 12 Min Read | July 15, 2021

SEO vs. PPC: A Look at Why They Work Better Together (Updated 2021)

Virtually anytime you hop on Google to do a search, you’re going to see at…

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