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Category: Paid Search
What Is ROAS? How is It Calculated?
When it comes to tracking digital advertising goals, measuring your return on investment, or ROI,…
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Black Friday & Cyber Monday: The Must Use Holiday Season Promotion Extensions
As you prepare your ads for Black Friday and Cyber Monday (They’re just over a…
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Google Responsive Search Ads (And Why They’re About To Be All You’ve Got)
Google announced last year that as of June 30 of this year, Responsive Search Ads…
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How To Build a Digital Advertising Strategy for Enterprise-Level Lead Generation (Updated 2022)
Executives at global corporations understand that increasing your ROI relies on an enterprise digital marketing…
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12 Marketing Plans For Your Rehab Center To Kickstart Its Growth (Updated March 2022)
Over the last several years, substance abuse and mental health treatment facilities have had to…
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How to Grow (Digitally) In the Pittsburgh DMA
Ah, Pittsburgh. You probably already know a thing or two about our city (and the…
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Should Advertisers And Consumers Worry About the Banning Surveillance Advertising Act?
On Tuesday, three members of the United States Congress introduced the Banning Surveillance Advertising Act…
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What’s the Difference Between PPC and SEO Keywords?
As an agency that supplies a menu of different digital marketing services, we find ourselves…
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How To Understand and Avoid Metric–Goal Distortion
This blog post discusses a concept that may be useful to have in hand for…
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