Category: Paid Search

Google Responsive Search Ads and Why They Matter More Than Ever

September 2, 2021 |   , ,

Google has announced that as of June 30, 2022, Responsive Search Ads will be the primary ad type available in search campaigns; Expanded Text Ads… Read More

Google’s Fees for International Ads Explained (Updated August 2021)

August 4, 2021 |   , , , ,

Digital marketers understand better than anybody how a lot of little things can add up to have a big impact. The halcyon days of the… Read More

Why This Matters to You: Bing Microsoft Multimedia Ads

July 9, 2021 |   ,

This post is for the savvy digital marketer who wants to get ahead of the game on Bing’s latest advertising innovation. Microsoft Bing just launched… Read More

Which PPC Network is Best — Microsoft Advertising or Google Ads?

Before getting any deeper into this article, it’s important to establish some branding vocabulary here. Bing Ads, associated with the Bing search engine, officially became… Read More

What Are Dynamic Exclusion Lists in Google Ads?

April 21, 2021 |   , ,

Placement exclusion lists are a tool we frequently use to focus the targeting of display campaigns. We’ve written before about how you can use exclusions… Read More

YouTube Placement Targeting Tips – Exclude Channels (And Save $)

April 6, 2021 |   ,

Controlling what sites your ads show on Google’s display network (and especially across YouTube) is valuable for advertisers. Display campaigns place ads in front of… Read More

Google Ads Placement Exclusion List for Google Display Network (updated 2021)

With more than a million websites across the globe, the sheer size of the Google Display Network is one of the main reasons why display… Read More

Don’t Panic! What To Do About Google’s Changes to tCPA and tROAS

March 22, 2021 |   , , ,

You’re not panicking, are you? If you read the headlines about the newest changes that Google’s making to Target CPA and Target ROAS bidding on… Read More

What Is a Call to Action? (Click Here to Find Out)

Pay per click (PPC) advertising only makes sense when it’s driving towards a specific goal.  You want people to download a demo of your software,… Read More

Stats and Insights from a Test of Keyword-insertion Code in Google Ads

January 25, 2021 |   ,

Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in headline 1. This finding comes from a test that we… Read More

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