Category: Paid Search

Sample Bias: Personal and PPC Pitfalls

Have you ever noticed that it seems you always turn your USB the wrong way round when you go to plug it in? So you… Read More

How Google Determines The Difference Between Sessions And Clicks

Understanding the difference between clicks and sessions is one of the more common challenges marketing professionals face when they analyze data from their Google campaigns.… Read More

SEO vs. PPC: A Look at Why They Work Better Together

January 24, 2019 |   , , ,

SEO or PPC? Which is the better marketing approach for businesses? Instead of dividing the two, here’s why you should be uniting them.

Making Sense of PPC Metrics – A Guide for CMO’s

June 6, 2018 |   ,

I’ve been involved in PPC a pretty long time – since 2001 and the days of GoTo.com*. Originally I worked in-house and had to be… Read More

How to Take Advantage of the New Quora Advertising Platform

June 30, 2017 |   , ,

Since 2009, Quora has been a platform for users to ask questions and get answers. The content of questions spans more than 400,000 topics from… Read More

Google Chrome Ad Blocker Coming Soon

WHAT!?! Google is Blocking Ads?! In the last few weeks you have undoubtedly heard about the Google Ad Blocker, the latest plans for Chrome, which involves… Read More

Supercharge Search and Shopping with Similar Audiences

When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for marketers to discover just how powerful the tool is. In… Read More

9 Things You Need To Do Now In Google Ads

Let’s talk about using Google Ads. It’s a user-friendly platform that gives businesses of all sizes the opportunity to expand their customer base and generate… Read More

5 Essential Tips for Effective Ad Copy

September 26, 2016 |   , ,

So you’ve created the perfect campaign, researched your target audience, and are ready to begin your Google Ads crusade. While targeting the right audiences and… Read More

The Benefits of Using Expanded Text Ads in Google AdWords

August 26, 2016 |   , , , ,

We have already talked a lot about expanded text ads. New AdWords Features: Your Next Steps. 7 Top Tips To Craft Compelling Expanded Text Ad… Read More

Get a free, no-obligation consultation with a digital marketing expert