Category: Paid Search

Making Sense of PPC Metrics – A Guide for CMO’s

June 6, 2018 |   ,

I’ve been involved in PPC a pretty long time – since 2001 and the days of GoTo.com*.  Originally I worked in-house and had to be… Read More

How to Take Advantage Of The New Quora Advertising Platform

June 30, 2017 |   , ,

Since 2009, Quora has been a platform for users to ask questions and get answers. The content of questions spans more than 400,000 topics from… Read More

Google Chrome Ad Blocker Coming Soon

WHAT!?! Google is Blocking Ads?! In the last few weeks you have undoubtedly heard about the Google Ad Blocker, the latest plans for Chrome, which involves… Read More

Supercharge Search and Shopping with Similar Audiences

When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for marketers to discover just how powerful the tool is. In… Read More

5 Essential Tips for Effective Ad Copy

September 26, 2016 |   , ,

So you’ve created the perfect campaign, researched your target audience and are ready to begin your AdWords crusade. While things like targeting the right audiences… Read More

The Benefits of Using Expanded Text Ads in Google AdWords

August 26, 2016 |   , , , ,

We have already talked a lot about expanded text ads. New AdWords Features: Your Next Steps. 7 Top Tips To Craft Compelling Expanded Text Ad… Read More

Google & DOM Head to Louisville

June 16, 2016 |   , ,

Louisville, KY – here we come!   Direct Online Marketing is bringing Google to you for a half-day, can’t miss digital marketing seminar on Tuesday,… Read More

New AdWords Features: Your Next Steps

May 26, 2016 |   , ,

Google just announced several major changes coming soon to an AdWords interface near you.   It’s great to hear about new features and a shiny… Read More

Good-Bye Right Rail Ads

February 22, 2016 |   , ,

Major changes have started rolling out across Google SERPs. AdWords text ad space will now be limited to the top and bottom on all pages.… Read More

Online Marketing Quick Wins

February 8, 2016 |   , , ,

Hello fellow marketers and Direct Online Marketing fans!   Let’s start with a few often overlooked facts about marketers. We like to share ideas, learnings, and… Read More

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