Category: Paid Search

Grow with Google: Get Found on Mobile! (Updated August 2020)

August 11, 2020 |   , ,

If you read of our blog, you’ll know that we think mobile is one of the most important aspects of digital marketing today. Mobile is… Read More

Making Sense of PPC Metrics – A Guide for CMO’s (updated 2020)

August 5, 2020 |   ,

I’ve been involved in PPC a pretty long time – since 2001 and the days of GoTo.com*. Originally I worked in-house and had to be… Read More

Location Targeting & Best Practices for Paid Search Advertising

Advertising. It’s all about hitting the right audience, at the right time, with the right message, at the right place. Right? Paid search engines provide… Read More

Our Favorite Chrome Extensions for PPC

July 31, 2020 |   ,

We already shared with you a list of our favorite Chrome Extensions for SEO, but we wanted to make sure the other side of the… Read More

August 2020 Webinar: In-House vs. Agency Partner – What Digital Marketing Solution Is Right for You?

July 17, 2020 |   , , , ,

Direct Online Marketing is back with another informative webinar, this time addressing the age-old question: should I go it alone or hire somebody to help?… Read More

Understanding Assisted Conversions: Your Silent Helper in Digital Marketing

July 15, 2020 |   , , , ,

Understanding assisted conversions in Google Analytics can help you focus your digital marketing efforts. Assisted conversions are the silent supporters that push others into the… Read More

SEO vs. PPC: A Look at Why They Work Better Together (Updated 2020)

July 15, 2020 |   , , ,

SEO or PPC? Which is the better marketing approach for businesses? Instead of dividing the two, here’s why you should be uniting them.

Hungry for Better PPC Performance Analysis? It’s as Easy as Pie…Charts!

Analyzing your PPC campaigns with pie charts reveals actionable insights. And it does so visually. Pie charts show you how large a slice each campaign… Read More

What Google’s new housing, employment, and credit advertising policies mean for you

June 19, 2020 |   , , , , , , ,

We are in the middle of one of the worst economic downturns in the history of the country. Just the month of March saw unemployment… Read More

Pivot Tables: The Unsung Hero of PPC Performance Evaluation

June 10, 2020 |   , ,

Analyzing your PPC campaigns by location reveals actionable insights. It helps you spend your digital advertising budget more efficiently. Once you discover where your ads… Read More

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