Category: Paid Search

What Is ROAS? How is It Calculated?

October 26, 2022 |   ,

With digital advertising goal, measuring your return on investment, or ROI, can be tricky. You want to measure impressions and brand awareness, so this

Black Friday & Cyber Monday: The Must Use Holiday Season Promotion Extensions

As you prepare your ads for Black Friday and Cyber Monday (They’re just over a month away. BTW… where did this year go?), Google has… Read More

Google Responsive Search Ads (And Why They’re About To Be All You’ve Got)

Google announced last year that as of June 30 of this year, Responsive Search Ads (RSAs) will be the primary ad type available in search… Read More

How To Build a Digital Advertising Strategy for Enterprise-Level Lead Generation (Updated 2022)

Executives at global corporations understand that increasing your ROI relies on an enterprise digital marketing strategy that acquires leads and data. But deploying such an… Read More

12 Marketing Plans For Your Rehab Center To Kickstart Its Growth (Updated March 2022)

Over the last several years, substance abuse and mental health treatment facilities have had to make multiple shifts in the tactics they use to perform… Read More

How to Grow (Digitally) In the Pittsburgh DMA

February 9, 2022 |   , , , ,

Ah, Pittsburgh. You probably already know a thing or two about our city (and the surrounding Pittsburgh DMA), and both of them are likely related… Read More

Should Advertisers And Consumers Worry About the Banning Surveillance Advertising Act?

On Tuesday, three members of the United States Congress introduced the Banning Surveillance Advertising Act (BSAA), with the goal to prohibit digital marketers from targeting… Read More

What’s the Difference Between PPC and SEO Keywords?

November 15, 2021 |   , , ,

As an agency that supplies a menu of different digital marketing services, we find ourselves talking A LOT about SEO keywords and PPC keywords. We… Read More

How To Understand and Avoid Metric–Goal Distortion

September 30, 2021 |   ,

This blog post discusses a concept that may be useful to have in hand for life in general and for digital marketing in particular: metric–goal… Read More

Google’s Fees for International Ads Explained (Updated August 2021)

August 4, 2021 |   , , , ,

Digital marketers understand better than anybody how a lot of little things can add up to have a big impact. The halcyon days of the… Read More

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