Category: Paid Search

Holiday Digital Marketing | Digital Marketing for Holidays | Holiday Tips for Digital Marketers Blog Graphic
By Jim Foreman| 4 Min Read | November 18, 2020

Holiday Tips for Digital Marketers

The holidays in 2020 donā€™t look like any holiday in recent memory, and not for…

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Mobile SEO | Optimize Website for Mobile | Get Found on Mobile Blog Graphic
By Leland Reed| 2 Min Read | August 11, 2020

Grow with Google: Get Found on Mobile! (Updated August 2020)

If you read of our blog, youā€™ll know that we think mobile is one of…

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PPC Metric Infographic Direct Online Marketing
By Justin Seibert| 3 Min Read | August 5, 2020

Making Sense of PPC Metrics – A Guide for CMO’s (updated 2020)

Iā€™ve been involved in PPC a pretty long time ā€“ since 2001 and the days…

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Location Targeting in Advertising | How to Target Locations with Ads | Location Targeting Best Practices Blog Graphic
By Adriana Parra Gonzalez| 4 Min Read | August 1, 2020

Location Targeting & Best Practices for Paid Search Advertising

Advertising. Itā€™s all about hitting the right audience, at the right time, with the right…

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PPC Chrome Extensions | Chrome Extensions for PPC Advertising | Chrome Extensions for PPC Blog Graphic
By Jim Foreman| 7 Min Read | July 31, 2020

Our Favorite Chrome Extensions for PPC

We already shared with you a list of our favorite Chrome Extensions for SEO, but…

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In-House vs. Agency Marketing | Why Hire an Ad Agency | In-House vs. Agency Webinar Graphic
By Jim Foreman| 2 Min Read | July 17, 2020

August 2020 Webinar: In-House vs. Agency Partner – What Digital Marketing Solution Is Right for You?

Direct Online Marketing is back with another informative webinar, this time addressing the age-old question:…

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Assisted Conversions | What are Assisted Conversions | Understanding Assisted Conversions Blog Graphic
By Ryan Norman| 9 Min Read | July 15, 2020

Understanding Assisted Conversions: Your Silent Helper in Digital Marketing

Editor's Note: Looking for information on why you should be using assisted conversions in Google…

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PPC Campaign Analysis That's As Easy As Pie (Charts!) - DOM
By Ryan Norman| 5 Min Read | July 1, 2020

Hungry for Better PPC Performance Analysis? It’s as Easy as Pieā€¦Charts!

Analyzing your PPC campaigns with pie charts reveals actionable insights. And it does so visually.…

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Google HEC Ads - What Their New Policies Mean For You
By Jim Foreman| 3 Min Read | June 19, 2020

What Google’s New housing, employment, and credit advertising policies mean for you

We are in the middle of one of the worst economic downturns in the history…

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analyzing PPC perfromance by location with pivot tables
By Ryan Norman| 8 Min Read | June 10, 2020

Pivot Tables: The Unsung Hero of PPC Performance Evaluation

Analyzing your PPC campaigns by location reveals actionable insights. It helps you spend your digital…

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now it's free to list your products on google
By Leland Reed| 3 Min Read | May 18, 2020

Now It’s Free to List Your Products on Google (Updated May 2020)

With the unfortunate experience of COVID-19 amongst the masses, Google has made it free to…

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how to pinpoint ppc performance changes
By Ryan Norman| 12 Min Read | May 4, 2020

How to Pinpoint PPC Performance Changes

You need to be able to pinpoint PPC performance to improve it. Comparing current performance…

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