Tag: google adwords

Sample Bias: Personal and PPC Pitfalls

Have you ever noticed that it seems you always turn your USB the wrong way round when you go to plug it in? So you… Read More

16 Actionable Lead Generation Ideas For Software Companies (Updated November 2019)

In today’s data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals to find multiple lead generation sources that are successful. Too… Read More

How Google Determines The Difference Between Sessions And Clicks

Understanding the difference between clicks and sessions is one of the more common challenges marketing professionals face when they analyze data from their Google campaigns.… Read More

Our Top 10 Most Popular Digital Marketing Posts of 2018

2019 is finally here, and we can barely contain our excitement. At the beginning of a new year, now is the time to take a… Read More

3 Amazing Excel Tricks For Marketers For Better Data Analysis

July 6, 2018 |   ,

At the risk of sounding too cliché regarding Excel for marketers, the age-old phrase remains true: If it ain’t broke, don’t fix it. To do… Read More

Google Shopping Ads: 5 Ways To Revitalize Your Campaigns Today!

If you haven’t noticed by now, a large amount of real estate at the top of Google search results has slowly been taken over by… Read More

Google AdWords Bids Farewell to Rarely Used Review Extensions

January 11, 2018 |   , , ,

If there’s one thing that can be said about Google, it’s that they are always experimenting with new features and functionality for their wide world… Read More

Bet(a) You Didn’t Know About the AdWords Update

August 1, 2017 |   , ,

Google has recently updated its rules for exact match keywords with a looser, close variant matching. Before we get into the details of what that… Read More

Supercharge Search and Shopping with Similar Audiences

When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for marketers to discover just how powerful the tool is. In… Read More

A Bipartisan Digital Campaign Audit Of Trump & Hillary

Twenty-eight days ago, the 2016 United States Presidential election campaign season reached a level of circus-like entertainment once thought impossible when the first Presidential Debate… Read More

Get a free, no-obligation consultation with a digital marketing expert