What Is Google Tag Manager and Why Does Your Site Need It?
Google Tag Manager (GTM) provides an easy-to-use method by which marketers and website owners can manage multiple technologies on their sites. It all has to… Read More
Tag: google adwords
How and Why to Link Google Search Console in Google Ads (Updated August 2018)
Google just announced – wait, it was actually announced back in 2013, but that was so five years ago 🙂 – that you can link… Read More
7 Signs You’re Spending Too Much on Google Ads
Pay-per-click advertising is a competitive and tricky world to navigate. Ad platforms like Google’s are incredibly effective marketing tools. But without extensive knowledge and experience… Read More
3 Amazing Excel Tricks For Marketers For Better Data Analysis
At the risk of sounding too cliché regarding Excel for marketers, the age-old phrase remains true: If it ain’t broke, don’t fix it. To do… Read More
You Caught a Competitor Leveraging Your Brand Name in Google. Here are Your Options.
Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. When a user performs… Read More
8 Marketing Strategies for Rehabs Now That SAMHSA Occupies 44K Top Rankings
Beginning in February 2018, Google began slowly rolling out a significant change to how it presents search results in the United States when users query… Read More
Google Shopping Ads: 5 Ways To Revitalize Your Campaigns Today!
If you haven’t noticed by now, a large amount of the real estate at the top of Google search results has slowly been taken over… Read More
How to Protect Your Brand From Trademark Infringement In Google Ads (Updated Feb. 2018)
Are you one of the many businesses that have a registered trademark? As many of you know, trademarking is a process involving lots of time… Read More
Google AdWords Bids Farewell to Rarely Used Review Extensions
If there’s one thing that can be said about Google, it’s that they are always experimenting with new features and functionality for their wide world… Read More
15 Actionable Lead Generation Ideas For Software Companies
In today’s data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals to find multiple lead generation sources that are successful. Too… Read More