Understanding the difference between clicks and sessions is one of the more common challenges marketing professionals face when they analyze data from their Google campaigns.… Read More
2019 is finally here, and we can barely contain our excitement. At the beginning of a new year, now is the time to take a… Read More
That magical time of the year has come around again. Yes, it is time to make your new year’s resolutions. To help you get started,… Read More
In today’s data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals to find multiple lead generation sources that are successful. Too… Read More
Google Tag Manager (GTM) provides an easy-to-use method by which marketers and website owners can manage multiple technologies on their sites. It all has to… Read More
Google just announced – wait, it was actually announced back in 2013, but that was so five years ago 🙂 – that you can link… Read More
Pay-per-click advertising is a competitive and tricky world to navigate. Ad platforms like Google’s are incredibly effective marketing tools. But without extensive knowledge and experience… Read More
At the risk of sounding too cliché regarding Excel for marketers, the age-old phrase remains true: If it ain’t broke, don’t fix it. To do… Read More
Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. When a user performs… Read More
Beginning in February 2018, Google began slowly rolling out a significant change to how it presents search results in the United States when users query… Read More