How to Adjust Your Digital Marketing Efforts in Times of Crisis
Update: A recording of the webinar will be made available beginning April 1. We’ll update this post when live. Journalism 101: Never bury the lede.… Read More
Tag: google adwords
Sample Bias: Personal and PPC Pitfalls
Have you ever noticed that it seems you always turn your USB the wrong way round when you go to plug it in? So you… Read More
New Year’s Resolutions: Digital Marketing Edition (Updated For 2020)
That magical time of the year has come around again. Yes, it is time to make your new year’s resolutions. To help you get started,… Read More
How Google Determines The Difference Between Sessions And Clicks
Understanding the difference between clicks and sessions is one of the more common challenges marketing professionals face when they analyze data from their Google campaigns.… Read More
Our Top 10 Most Popular Digital Marketing Posts of 2018
2019 is finally here, and we can barely contain our excitement. At the beginning of a new year, now is the time to take a… Read More
15 Actionable Lead Generation Ideas For Software Companies
In today’s data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals to find multiple lead generation sources that are successful. Too… Read More
What Is Google Tag Manager and Why Does Your Site Need It?
Google Tag Manager (GTM) provides an easy-to-use method by which marketers and website owners can manage multiple technologies on their sites. It all has to… Read More
How and Why to Link Google Search Console in Google Ads (Updated August 2018)
Google just announced – wait, it was actually announced back in 2013, but that was so five years ago 🙂 – that you can link… Read More
7 Signs You’re Spending Too Much on Google Ads
Pay-per-click advertising is a competitive and tricky world to navigate. Ad platforms like Google’s are incredibly effective marketing tools. But without extensive knowledge and experience… Read More
3 Amazing Excel Tricks For Marketers For Better Data Analysis
At the risk of sounding too cliché regarding Excel for marketers, the age-old phrase remains true: If it ain’t broke, don’t fix it. To do… Read More