Tag: SEO

2019 is finally here, and we can barely contain our excitement. At the beginning of a new year, now is the time to take a look back and see how we got here. We think about our successes, our triumphs, and the challenges we had to overcome. But for you,…

Redesigning the website was near the top of the to-do list when you accepted the offer to take over marketing for your company earlier this year. Since accepting the offer, you and your team have put in months of hard work to get it done. Launch day came and went;…

When you’ve spoken with over 1,000 CMOs, marketing professionals, and business owners about search engine optimization (SEO), one feeling stands out more than any other: frustration. And I don’t just mean about how Google’s algorithm works or how to understand which metrics really matter. (BTW, if you’re in this boat…

Have you ever asked yourself why your competitor’s website ranks so much higher on Google? Countless brands and publishers rely on search engine optimization (SEO) to improve organic search performance. But even after concerted efforts to improve their rankings, many websites are left scratching their heads as to why they’re…

A quick Google search defines competition as “the person or people with whom one is competing, especially in a commercial or sporting arena.” No matter what arena of the business world you participate in, you have competitors. And if you have competitors, you need to do competitor benchmarking. They might…

On March 26th Google announced via its Webmaster Central blog that they are officially beginning to roll-out their “mobile-first index.” This comes more than a year and a half after the initial announcement of the push for mobile-first index prioritization. You may be wondering if and to what extent you…

We love to help our clients grow their businesses online with confidence through digital marketing. Direct Online Marketing has been doing this for over ten years and we’ve committed ourselves to keep doing just that into the future. We’re no strangers to using digital marketing in exploring international business opportunities,…

Twenty-eight days ago, the 2016 United States Presidential election campaign season reached a level of circus-like entertainment once thought impossible when the first Presidential Debate was hosted. As time has passed and two more debates have taken place, tuning in has not been something for the squeamish or faint of…

While “ThrowbackThursday” (aka TBT) remains a weekly social media occurrence, there are some things evoke warranted nostalgia.  We’ve all seen the popular viral videos “Epic Rap Battles of History” where historic figures are pitted against one another in heated, trash-talking lyrical throwdowns. Some of the more notable battles include Mozart…

At this point, most businesses know the value of a well-designed website. But a well-designed website isn’t necessarily well-designed as a sales and marketing tool. Your site may be aesthetically pleasing and convey key information to visitors, but that’s only half the equation.To make the most of your web presence…

No matter the industry, the most successful businesses are generally those that can quickly pivot and adapt to the times. Success with search engine marketing, whether PPC or SEO, follows the same principle. The realm of search constantly evolves; rarely does anything remain constant. Whether it’s fundamental changes to how…