Tag: web analytics

4 Easy Steps To Set Up Cross Domain Tracking With GA4

Editor’s Note: This content will focus on cross domain tracking for GA4. For cross domain tracking in Universal Google Analytics, please refer to that step… Read More

Where Did My Bounce Rate Go in GA4? Enter Engaged Sessions

With Google Analytics 4, a lot of things are changing. Among those changes is the removal of bounce rate as a measurement of user engagement.… Read More

Google Analytics 4 vs Universal Analytics

You might have noticed a lot of talk around the web community about the benefits and challenges in campaign measurement when comparing Google Analytics 4… Read More

Zero-Party Data vs. First And Third-Party Data (Win Buzzword Bingo, Guaranteed!)

Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the world of marketing, and we think there’s a good reason… Read More

A/B Testing: Digital Marketing Gets Testy

October 27, 2021 |   , ,

Digital marketing lives and dies by metrics. If something’s not working, it needs to be changed into something that will work. The problem is, it’s… Read More

How to Track Blog Posts by Author in Google Analytics (Updated November 2020)

Editor’s Note: Looking for information on how to track blog post performance in Google Analytics? Are you still using the traditional version of the platform… Read More

Why LinkedIn Is Messing Up Your Analytics Traffic Data (and How to Fix It) [Updated 2020]

Editor’s Note: Looking for information on why LinkedIn may be messing up your traffic data in GA? If so, then we guess you are probably… Read More

How to Be a Data-Driven Decision Maker (Updated September 2020)

September 1, 2020 |   , ,

Imagine for a second you’re manning an oil well. You most likely have little in common with someone managing oil drilling production. But for the… Read More

7 Easy Steps To Set Up Cross Domain Tracking With Google Tag Manager (Updated 2020)

Editor’s Note: With the announcement that Google is going to be sunsetting Universal Analytics in 2023, this process for setting up cross domain tracking will… Read More

How Google Determines The Difference Between Sessions And Clicks

Editor’s Note: Looking for information on how to understand the difference between sessions and clicks in Google Analytics? If this is something you’re concerned about,… Read More

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