Tag: web analytics

This article was updated 08/11/2025. Editor’s Note (Updated July 2025) This article was originally published in 2015 and discusses early access to a now-retired feature called the Search Impact Report in what was then Google Webmaster Tools. The tool has since been rebranded to Google Search Console, and the Search…

This article was updated 08/1/2025. Do you have GA4 questions about how to harness the latest generation of Google Analytics for your business? Whether you're looking to interpret user behavior, optimize campaigns, or make data-driven decisions, Google Analytics 4 (GA4) gives you the insights to succeed. GA4 offers a unique…

Editor’s Note (August 2025): This article was originally published in 2022, shortly after Google reintroduced bounce rate into GA4. Since then, user questions around "where is bounce rate" and GA4 engagement rate have only grown, so we’ve updated this piece to reflect the most recent understanding of both metrics as…

This article was updated 09/17/2025. Editor's Note (Updated 2025): Understanding the difference between sessions and clicks in Google Analytics remains a common question, even in the GA4 era. Universal Analytics was sunset in July 2023, so all reporting now happens in Google Analytics 4. While the interface and metrics have…

Editor's Note: Looking for information on what bounce rate is in Google Analytics 4? While GA4 didn't include the bounce rate metric (in lieu of the new "engagement rate" metric) - it is now back! Learn more about bounce rate and engagement rate in GA4 in this blog post -…

Editor's Note: Looking for information on why LinkedIn may be messing up your traffic data in Google Analytics 4? In 2025, the switch has been fully made to Google Analytics 4. Learn how this platform differs from the old UA in this blog post - Google Analytics 4 vs Universal…

Are you one of the many users of GA4 and Looker Studio finding errors with your connector (like this one) loading your data and beautifying its presentation in Looker Studio? If yes, then you likely have been experiencing a lot of issues with data presentation in your dashboards. A few…

With multiple authors, multiple posts per author, and multiple sources/mediums per post, author analytics data can be quite confusing to trudge through. Luckily for you, I have found myself manually tabulating blog post performance by authorship too many times. Without further ado, here is how to group blog metrics by…

Updated: 7/14/2025GA4 bot traffic skews website data, pollutes analytics, and ruins otherwise useful metrics. Because of that, you are going to need to prioritize bot filtering in your Google Analytics 4 implementation. Bot traffic in GA4 has proven to be an entirely different beast as compared to it’s predecessor Universal…

Editor’s Note: This article about GA4 implementation was originally published in the PTC Member News section of the Pittsburgh Technology Council and is reprinted here with permission. Have you been seeing the acronym GA4 littering your LinkedIn feed and wondered “what the heck is that?” Likely followed by “should I…

"Is Google Analytics 4 better than Universal Analytics?" If you are responsible for one of the roughly 28 million-plus websites that still uses Google Universal Analytics, then you've probably wondered this to yourself since Google announced it was sunsetting the UA platform earlier this year. Maybe you've heard that GA4…