Tag: web analytics

Still Putting Off GA4 Implementation? Here’s Why You Can’t Wait.

December 2, 2022 |   , , ,

Editor’s Note: This article about GA4 implementation was originally published in the PTC Member News section of the Pittsburgh Technology Council and is reprinted here… Read More

Why You Have GA4 Connector Errors In Your Looker Studio Reports

Are you one of the many users of GA4 finding errors with your connector (like this one) loading your data and beautifying its presentation in… Read More

Is GA4 Better Than UA? Find Out In Our Next Webinar!

“Is Google Analytics 4 better than Universal Analytics?” If you are responsible for one of the roughly 28 million-plus websites that still uses Google Universal… Read More

Unsure How To Setup Your GA4 Migration? There’s A Checklist For That!

October 25, 2022 |   , , ,

So many companies are preparing to go through a Google Analytics 4 setup over the next 9 months. If you run or work for one… Read More

Bounce Rate In Google Analytics 4 (Everything You Should Know)

In analytics, we often find clarity. Unless, of course, those analytics are inserting bounce rates into the their equations; in which case we find total confusion. Let’s solve that.

Where Did My Bounce Rate Go in GA4? Enter Engaged Sessions (Updated August 2022)

With Google Analytics 4, a lot of things are changing. One of those changes, initially, was the removal of the bounce rate metric in lieu… Read More

4 Easy Steps To Set Up Cross Domain Tracking With GA4

Editor’s Note: This content will focus on cross domain tracking for GA4. For cross domain tracking in Universal Google Analytics, please refer to that step… Read More

Google Analytics 4 vs Universal Analytics

You might have noticed a lot of talk around the web community about the benefits and challenges in campaign measurement when comparing Google Analytics 4… Read More

Zero-Party Data vs. First And Third-Party Data (Win Buzzword Bingo, Guaranteed!)

Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the world of marketing, and we think there’s a good reason… Read More

A/B Testing: Digital Marketing Gets Testy

October 27, 2021 |   , ,

Digital marketing lives and dies by metrics. If something’s not working, it needs to be changed into something that will work. The problem is, it’s… Read More

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