Tag: web analytics

How Google Determines The Difference Between Sessions And Clicks

Understanding the difference between clicks and sessions is one of the more common challenges marketing professionals face when they analyze data from their Google campaigns.… Read More

How to Be a Data-Driven Decision Maker

Imagine for a second you’re manning an oil well. I know, this feels hypothetical and embedded in fantasy. You most likely have little in common… Read More

Set Up Cross Domain Tracking With Google Tag Manager (in 7 Easy Steps)

Let’s begin by dispelling the myth that cross-domain tracking is difficult to set up: it isn’t. If all you want to do is get cross-domain… Read More

Get To Know Google: Search Analytics Report

In the last edition of ‘Get to Know Google’ we gave you a sneak peak of the Search Impact Report in Google Webmaster Tools. We… Read More

Get to Know Google: New Search Impact Report

We were selected to be a “Trusted Tester” for Google Webmaster Tools newest addition, the Search Impact report (currently in Alpha)!  In the world of… Read More

On Word-of-Mouth, Online Recruiting & Measuring Web Site Stats

Rarely do I talk about our clients and their campaigns in this space. That silence is purposeful for a lot of reasons, chief of which… Read More

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