A/B Testing: Digital Marketing Gets Testy
Digital marketing lives and dies by metrics. If something’s not working, it needs to be changed into something that will work. The problem is, it’s… Read More
Tag: web analytics
How to Track Blog Posts by Author in Google Analytics (Updated November 2020)
I won’t bother going into why you need to be blogging in 2020. Any good digital marketer can tell you that. If you’ve seen success… Read More
How to Be a Data-Driven Decision Maker (Updated September 2020)
Imagine for a second you’re manning an oil well. You most likely have little in common with someone managing oil drilling production. But for the… Read More
7 Easy Steps To Set Up Cross Domain Tracking With Google Tag Manager (Updated 2020)
Let’s begin by dispelling the myth that cross-domain tracking is difficult to set up: it isn’t. If all you want to do is get cross-domain… Read More
How Google Determines The Difference Between Sessions And Clicks
Understanding the difference between clicks and sessions is one of the more common challenges marketing professionals face when they analyze data from their Google campaigns.… Read More
Get To Know Google: Search Analytics Report
In the last edition of ‘Get to Know Google’ we gave you a sneak peak of the Search Impact Report in Google Webmaster Tools. We… Read More
Get to Know Google: New Search Impact Report
We were selected to be a “Trusted Tester” for Google Webmaster Tools newest addition, the Search Impact report (currently in Alpha)! In the world of… Read More
On Word-of-Mouth, Online Recruiting & Measuring Web Site Stats
Rarely do I talk about our clients and their campaigns in this space. That silence is purposeful for a lot of reasons, chief of which… Read More
