Author: Janice Masters
How to Budget for Strategic Marketing without Breaking the Bank
Typically, a reasonable marketing budget is around 11% of a company’s revenue – but allocating for appropriate…
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The Breakdown: Measuring Strategic Marketing ROI
Businesses are spending a lot of money on their strategic marketing. Global spending is estimated…
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How to Select the Right Advertising Agency for Your Business
Most businesses aren’t in the business of advertising. Even when if you think you can…
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How to Measure the ROI of Digital Advertising Campaigns
Digital marketing is one of the most effective methods of modern-day advertising. Digital advertising has…
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Best Online Advertising Platforms Curated By Marketing Experts
There are two types of businesses in the world today; those that are advertising online…
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When is it Time to Call in the Rebranding Experts
Anyone can try to rebrand a business. But not everyone can rebrand their business successfully.…
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How to Rebrand Without Losing Customers
When you start moving forward with a rebrand, the time, resources, and planning involved make…
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How to Choose the Right Rebranding Partner
Once you’ve decided you want to use an agency as your rebranding partner, the process…
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