Author: Janice Masters

Return on Ad Spend (ROAS) | How to Calculate ROAS | Amalgamation of Spreadsheets
By Janice Masters| 3 Min Read | October 26, 2022

What Is ROAS? How is It Calculated?

When it comes to tracking digital advertising goals, measuring your return on investment, or ROI,…

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What Is Outsourced Marketing And Advertising? | Employee at Vision Board
By Janice Masters| 21 Min Read | October 23, 2022

Your Guide To Outsourced Marketing

Marketing can be an encompassing term. It’s not quite sales. And it’s not quite advertising.…

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By Janice Masters| 3 Min Read | December 22, 2020

Integrated Content Marketing for the IT Industry

While more industries realize the importance of content marketing than not, it remains true that…

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Facebook Business Manager Guide | How to Use Facebook Business Manager | Small Business Owner with Tablet
By Janice Masters| 1 Min Read | July 23, 2020

How to Use Facebook Business Manager

If you are a business using Facebook to promote your products and service, you must…

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When to Use LinkedIn Hashtags | LinkedIn Hashtags for Business | Cutout of Hashtag Symbol
By Janice Masters| 1 Min Read | July 1, 2020

How to Use Hashtags on LinkedIn for Business Growth

LinkedIn introduced hashtags in 2018. However, LinkedIn hashtags are slightly different than how hashtags work…

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Advertising on TikTok | TikTok Advertising Agency | TikTok Displayed on Phone
By Janice Masters| 1 Min Read | June 15, 2020

TikTok for Business: Is It Right for Yours?

Are you wondering if TikTok is right for your business? Let’s find out, and we…

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What To Look for in a Marketing Agency | What To Look for in a Marketing Firm | Man Stares at Laptop
By Janice Masters| 1 Min Read | May 4, 2020

What You Need to Know About Choosing the Best Outsourced Marketing Partner

Organizations are increasingly outsourcing their processes to maximize revenue and brand awareness. With the right…

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How to Pick an Outsourced Marketing Agency | Man Types at Laptop
By Janice Masters| 1 Min Read | April 23, 2020

Bring More Money To Your Bottom Line With Outsourced Marketing

Businesses flourish when they focus their resources on what they do best. You know your…

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When to Outsource Marketing | How to Outsource Marketing | Group Video Call
By Janice Masters| 1 Min Read | April 9, 2020

Continue Business As Usual With Outsourced Marketing

Running a marketing campaign requires creativity, collaboration, and consistency, and it can be hard to…

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Calculating ROI on Advertising | Calculating ROAS | Man Analyzes Report
By Janice Masters| 1 Min Read | March 11, 2020

The Strategic Marketing Goals You Need to Set Now

How can we measure success without goals? Is it possible to allocate resources, time, and…

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E-Commerce Website Design | E-Commerce Website Development | Team Meeting
By Janice Masters| 1 Min Read | February 18, 2020

How to Choose the Best Strategic Marketing Agency

When you’re setting out into the world of strategic marketing, selecting the right agency partner,…

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Collaborative Marketing Services | Customized Marketing Services | Team Meeting
By Janice Masters| 1 Min Read | February 6, 2020

Solutions To The Most Common Strategic Marketing Problems

Trying to run your business as usual while keeping up with a comprehensive marketing strategy…

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